Stuart Butler

New Study Answers Question: Does Your Hotel Website Really Matter?

At Fuel, we like data. It makes our lives easier, often teaches us something new, and it helps up in our continued pursuit to improve the effectiveness of our hotel marketing solutions. For that reason, we constantly survey travellers and put out our findings in the form of travel research studies. This time, we didn’t

Why 2017 Is the Year of the Hotel Guest

Every year, the gurus in every industry like to summarize their expectations and assumptions for the upcoming 12 months into a catchy headline. For example, for many people, 2016 was a year focused on the “Battle for direct bookings.” This culminated in the big brands spending millions on book-direct campaigns and the OTAs responding by

Fuel Hotel Marketing Podcast: Episode 30 – Is Your Hotel Making These Top 10 Website Mistakes?

Your hotel website is the cornerstone of your hotel’s success. It’s the focal point of your marketing efforts, the virtual front lobby to your property and the battleground upon which you will win or lose against your competition and the OTAs. We talk a lot on the Fuel Hotel Marketing Podcast about what you should be doing. This episode focuses on the things you should not be doing on your website. There are certainly more than the 10 that we discuss.

Fuel Hotel Marketing Podcast: Episode 28 – Is Your Hotel Taking Advantage of Cyber Monday?

For some hotels, Cyber Monday may be the single largest volume booking day of the entire year. Is your property taking part in this phenomenal opportunity? In this episode of the Fuel Hotel Marketing Podcast, we discuss the ways that your hotel can maximize the impact of this crazy shopping fever by preparing properly and making sure you have the right messaging and the right timing on the right platforms.

Fuel Hotel Marketing Podcast: Episode 27 – Airb-N-Bust? What Hotels Can Learn From The World’s Biggest Travel Disruptor

AirBNB seems to be everywhere in the media right now. Will this industry disruptor spell certain doom for the hotel industry, or are there lessons that hoteliers can learn from this innovative start-up that can help them drive more business and build customer loyalty? Let’s all join hands and discuss in this week’s episode of the Fuel Hotel Marketing Podcast.

Fuel Hotel Marketing Podcast: Episode 26 – Converting After The Conversion: Making Your Thank You Pages Work

Video is an essential component of any hotel’s marketing strategy. In this episode we dig into some ideas for good content, practical tips, how to integrate the video into your site, how to distribute video on social media and even discuss the future of video.

Also, we look at some data from individual property’s mobile apps and what features are actually working for them.

Fuel Hotel Marketing Podcast: Episode 25 – How To Make Amazing Video Content

Video is an essential component of any hotel’s marketing strategy. In this episode we dig into some ideas for good content, practical tips, how to integrate the video into your site, how to distribute video on social media and even discuss the future of video.

Also, we look at some data from individual property’s mobile apps and what features are actually working for them.