Breakers Resort First Myrtle Beach Hotel to Launch Integrated Hospitality Marketing App

MYRTLE BEACH, SC, August 19, 2015 Fuel, the travel and tourism industry experts on a mission to simplify hotel marketing, created Guest Express, a simple and effective guest experience and marketing app for the hospitality industry. This month, Breakers Resort rolled out the app, making them the first independent hotel property in the Grand Strand to do so.


Guest Express serves both hotel guests and owners as a mobile solution for easier check-ins and checkouts, and also provides intelligent guest communication and revenue generation opportunities for property owners. A proprietary feature of the app is its ability to be highly customized for each property, providing a seamless experience for guests.


To celebrate the roll out, Breakers Resort will be hosting a launch event on Thursday, August 20 to introduce the app to guests. During the event, Breakers Resort and Fuel staff will provide guests direction on how to download and use the app. Guests will also have the opportunity to win giveaway prizes, including on-property event passes.


“We strive to keep guests at the top of all we do, and this app is our next step in providing the best experience possible for them,” said Patrick Norton, vice president of sales and marketing at the Breakers Resort. “Features such as express check-in and real-time room upgrades answer a guest desire we’ve been working to fulfill for some time now. Our staff will also be better equipped to provide better customer service and communication through the app’s push notification features.”


“The Guest Express app will be a vital asset to Breakers and puts the resort at the same level as many large chain hotels in the area,” said Stuart Butler, COO of Fuel. “The app’s advanced analytic features will make the Breakers staff and operations more intelligent and nimble. The Resort will also see opportunities for revenue growth through the app’s marketing and up-sell features.”


The launch event will begin at 9:00 a.m. in front of Starbucks at 2005 North Ocean Boulevard across from the Resort and will transition to the pool deck at noon.


The free Breakers Resort app can be downloaded from the app store and Google Play store now. Guests can also text “BREAKERS” to 41411 to receive a link to download the app.


Fuel unveiled Guest Express in June at HITEC 2015 in Austin. The app features an innovative design that enables custom branding, seamless integration with most property management systems, push-notification messaging, real-time analytics insight, and tailored in-app purchasing options. These features, along with a world-class content management system and cutting-edge audience segmentation platform, give the Guest Express app a leg up on the competition.


For more information about the world’s most simple and effective mobile app for hotels, visit Fuel’s website at www.fueltravel.com, or call us at 844-859-8868.


About Fuel

At Fuel, we think a little differently. We believe that we’re making the world just a little bit better by connecting people with the right products and services. “Travel Marketing…Simplified.” That’s our motto and our commitment. Headquartered in the heart of the travel and tourism industry in Myrtle Beach, S.C., Fuel provides all digital services in-house through a team of experts who understand the potential of well-executed, effective online marketing.


To learn more about Fuel and how to take travel marketing to the next level, call (843) 839-1456, visit our website or check us out on Facebook, Twitter, Instagram and Google+.



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Stuart ButlerBreakers Resort First Myrtle Beach Hotel to Launch Integrated Hospitality Marketing App
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