Fuel Hotel Marketing Podcast: Episode 46 – What You Need To Know About The 2017 Website Behavior Study

If you’re thinking about freshening up your hotel website, then you need to listen to this episode first. We recently joined forces with the fine folks at Flip.to to produce an amazing study of leisure travel consumer’s behavior on hotel websites. In this episode, we drill down into some of the key findings and offer advice on improving your hotel website.

Download the Fuel & Flip.to Website Behavior Study at www.fueltravel.com/websitestudy/

CLICK THE PLAY BUTTON BELOW TO START LISTENING.

If you like what you hear, please leave a comment below, share it with your friends, and also leave a review.

========================

Show Notes:

If you need an amazing platform to aggregate and share user generated content on your site, the Flip.to’s brand advocacy project is perfect for you.  Check out more at www.flip.to.

Study Results Discussed

• Which sources are the most influential? (Ricky)

• Number of websites being viewed = 4.4 – (Stuart)

• What makes a hotel website good? (Pete)

• Why do people leave your site? (Melissa)

========================

In The News

Facebook’s Latest App Update Includes Book Now Options For Hotels
https://skift.com/2017/03/04/facebook-launches-city-guides-with-booking-for-hotels-and-restaurants/

Enough rooms for everyone?  How hotel are meeting the Airbnb challenge
http://www.hotel-online.com/press_releases/release/enough-room-for-everyone-how-hotels-are-meeting-the-airbnb-challenge

========================

Download the Fuel & Flip.to Website Behavior Study at www.fueltravel.com/websitestudy/

========================

Follow Us on Twitter:

@_travelboom
@stuartbutler
@marketingmeisha
@pdimaio
@pforiska

Submit your questions and topic ideas on Twitter to @_travelboom. Download our leisure travel study at www.fueltravel.com/study/.