MYRTLE BEACH, S.C., April 18, 2016– At HITEC 2015, Fuel, the digital hotel marketing experts, debuted Guest Express: a customizable white-labeled mobile app built specifically for non-branded hotels of any size. The app is designed to fit a property’s specific needs and can be tailored to promote each individual hotel’s unique on-site offerings. The feature-rich mobile app also integrates seamlessly with a hotel’s property management system (PMS) and provides real-time analytics insight and tailored in-app purchasing options.
Since the June debut, properties that have launched their own branded Guest Express mobile app are seeing that 20% of all check-ins are now coming from a mobile device. Hotels that have installed the app have experienced an increase in revenue per available room (RevPAR) through room upgrades, in-app exclusive purchases, ancillary services and raised customer engagement and retention. This is achieved with features such as early check-ins/late check-outs, room upgrades, special amenity requests and customized alerts promoting on-property offerings. These features, along with a world-class content management system and cutting edge audience segmentation platform, put the Guest Express app head and shoulders above the competition.
“We designed this app with revenue generation in mind,” said Stuart Butler, chief operating officer at Fuel. “The app creates a one-to-one communication connection between the property staff and guests, allowing for more intelligent communication that can lead to smarter marketing initiatives, improved guest experiences and ultimately, increased profits,” he added.
Another highlight feature of this app is the automatic updates. Should the hotel makes any changes through the Customer Management System (CMS), they are instantly changed on the app for guests to see. No need to download any updates from app stores.
“This app is the Swiss army knife of mobile apps – it’s your app, the way you want it,” said Patrick Norton, Vice President of Marketing for Brittain Hotels and Resorts. We have implemented Guest Express at all of our hotels and have been blown away by the number of downloads and adoption from our guests.”
Fuel is a comprehensive digital marketing agency for hotels. Services include website development, SEO, PPC, email marketing, and more. Fuel also creates cutting-edge software that helps hotels increase their direct bookings and decrease their reliance on Online Travel Agencies (OTAs). Products include: Guest Express – the industry’s most feature-rich hotel mobile app; GuestDesk – the online booking engine that transacts more than $400 million in online revenue each year; and the Fuel Gauge Marketing Dashboard – the world’s most advanced analytics and insights tool for hotels.
At Fuel, we think differently. We believe that we’re making the world just a little bit better by connecting people with the right products and services. “Travel Marketing…Simplified.” That’s our motto and our commitment. Headquartered in the heart of the travel and tourism industry in Myrtle Beach, S.C., Fuel provides all digital services in-house through a team of experts who understand the potential of well-executed, effective online marketing.