75 Social Media Post Ideas For Hotels

Social media has evolved more rapidly than any other marketing platform in history and things show no sign of slowing down anytime soon.

As a hotel, the thought of establishing a social media presence from the ground up can be daunting. Where does one even get started? And, even for seasoned social media pros, concocting creative and engaging social content can seem exhausting.

Well, fret no more. We collaborated internally and with several of our hotel social media clients to compile a complete list of social media post ideas. No, not every single idea will resonate well with every single audience on every single platform. However, these ideas will make it much easier to fill in your content calendar throughout the year with engaging content that is relevant to your hotel and your audience.

Quick Social Media Tips

Before we get started, let’s look at a few general tips and tricks when considering your messaging across social media platforms.


Not All Channels Are Created Equal

Gone are the days when one could simply copy and paste posts across multiple channels or even link everything to a Facebook feed. Each channel now has defined nuances, functionality, and audiences that need to be taken into consideration. Your Instagram audience is likely much different than your Twitter or Facebook audience. Develop a solid understanding of not only how to most effectively use each platform but also of who your audience is in each scenario.


Understand Your Core Audience

One great way to get a feel for who you true page audience is is to look at your page analytics or insights.

  • Facebook – Insights located along the top navigation of your page manager screen
  • Twitter – Twitter analytics are located in the profile drop-down menu (
  • Instagram – Instagram Insights are located on the top right-hand corner of the platform screen 

Facebook Insights Demographics

Stick To Brand Standards

Maintaining a consistent image across all social media platforms is key. Make sure that your brand has established brand standards and social media guidelines and that everyone on your social media team is well acquainted with internal procedures. Also be sure that you have a well-developed crisis management plan in action in case of an emergency.


Make Sure Entire Profile Is Complete With Up To Date Information

 This should be a no-brainer. Make sure all profile fields are complete and up to date for your hotel. This includes page name, property description, website links, phone number, hours, etc. You will also want to be sure your page is verified (if possible) and that you have a custom URL.


Set Realistic Goals Based on Pre-Determined KPIs

Having a social media presence is great, but how do you measure success? What key performance indicators (KPIs) are most important for your hotel? What are your social media goals? All of these are questions that should be asked and answered early on when developing your social media strategy.


Interact With Fans & Reviewers

Having an active social media page but ignoring questions and comments is like having a store and ignoring customers that are trying to interact with your cashier. Social media is just that – social. Interact with page fans by answering questions and responding to questions, reviews, and private messages.


Be Genuine

Another important part of social media management is to maintain authenticity. Show your brand personality throughout posts and interactions and use a more casual, natural tone. Additionally, do not automatically delete negative responses and feedback. A squeaky-clean page can look suspicious unless it matches similar experiences on other platforms. Rather, respond to any negativity in a polite and timely manner and attempt to take the conversation offline. We like to recommend the “good, bad, ugly” rule. Keep the good and the bad but not the ugly. Any page content that is offensive or harmful should be flagged and removed.


80 / 20 Rule

Like many things in life, the 80 / 20 rule also applies to self-promotion on social media. 80% of the time you should be encouraging page engagement, sharing relevant content (perhaps about your hotel destination, travel tips, etc.), sharing user-generated content, and being genuinely helpful in any way possible. The other 20% of the time you can push hotel deals and promotions, positive reviews, etc. No one likes to be sold and people certainly didn’t express interest in your page because they want their newsfeed clogged with pushy pitches.


Don’t Forget To Test!

Testing is an essential element of any marketing campaign and basic testing principles can also be applied to your social media campaigns. Experiment with different post types, posting different times of the day, using page post targeting to test different audiences – the options are nearly limitless. And don’t forget to also test with your paid social media campaigns as well!

PS – Check out our free Guide to AB Testing


And now, what you really came for…


75 Social Media Post Ideals For Hotels


Engagement Oriented

Facebook Engagement Post

Facebook Fan Question Post by The Caravelle

  1. FAQ (answer them)
  2. Questions (ask the fans a question)
  3. Surveys / Polls
  4. Property pictures
  5. Travel tips & tricks
  6. Facts about destination
  7. Facts about hotel/property
  8. Behind the scenes
  9. Trivia



  1. Area events near property
  2. Holiday posts / specials
  3. Area attractions & dining
  4. Positive media about destination


Hotel News

  1. Charity events & involvement
  2. Renovations or upgrades
  3. Staff/employee highlights
  4. Media coverage


User-Generated Content


The Caravelle Resort Proudly Supports The American Cancer Society.

  1. Guest reviews
  2. Guest pictures
  3. Guest stories
  4. Guest special events (weddings, reunions, etc.)
  5. Submit vacation images
  6. Name our new — (Ex: menu item, specialty drink, mascot, etc.)
  7. Ideas for new menu items
  8. Best selfie at property
  9. Check-ins
  10. Favorite hotel food/drink
  11. Family picture at favorite area attraction
  12. Best fan sign
  13. Location-specific – ex: sand castle
  14. Share your best travel tip
  15. Property scavenger hunt
  16. Vacation diary via video
  17. Property trivia
  18. Destination trivia
  19. Submit a hotel trip review/blog



Facebook Live Video Post

Facebook Live Video From Caravelle Pool Deck – Fire & Hula Show.

  1. Room tours
  2. Amenities tour
  3. Dining tour
  4. Hotel events
  5. Guest interviews
  6. Event space tour
  7. Clip of special event (wedding, etc.)
  8. On-property events
  9. “Hotel Minute” – quick weekly update
  10. Chef / bartender demonstration
  11. Guest Testimonials


Website Content

  1. Amenity pages
  2. Rooms pages
  3. Newsletter
  4. Specific specials / deals / packages
  5. Special event facility pages, info
  6. Catering/restaurant menus
  7. Blogs
  8. Loyalty program info
  9. Local discount program info
  10. Custom chef/mixology recipe


Contests & Giveaways

Screen Shot 2016-08-31 at 5.13.06 PM

Photo Caption Content by The Caravelle.

  1. Guest photo/video submissions
  2. Trivia
  3. “Like” & “Share”
  4. Tag friends
  5. Photo caption contest
  6. Hotel/destination trivia


Weekly Hashtags

  1. #MondayBlues
  2. #TravelTuesday
  3. #WineWednesday
  4. #WeddingWednesday
  5. #WayBackWednesday
  6. #ThrowbackThursday
  7. #FlashbackFriday
  8. #SundayFunday


Newer Features

  1. Facebook live videos
  2. Panoramic images / videos
  3. Twitter polls
  4. Layout / Boomerang / Ripl (editing apps)


There you have it – 75 Social Media Post ideas for hotels. Special thanks to The Caravelle Resort for letting us share your awesome content! Check out their Facebook page for more examples of content discussed above.


Be sure to check out these other free social media resources:

The Facebook Basics For Hotels

The Basics of Facebook Advertising

The Best Facebook Ad Formats For Hotels

The Do’s and Don’ts of Social Media For Hotels

Need A Social Media Strategy?

Facebook and Twitter and Instagram – Oh My! Let Fuel help you develop simple and effective strategies for each of your social channels. Contact us today for a free evaluation with customized recommendations.

Leave a comment below!


Meisha Bochicchio75 Social Media Post Ideas For Hotels
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