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Podcast

Enjoy the latest hotel marketing news and insightful marketing tips in the weekly Fuel Hotel Marketing Podcast. Listen to and subscribe on iTunes or SoundCloud and start adding some fuel to your resort or hotel's marketing strategy.

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Welcome to the Fuel Hotel Marketing Podcast, a weekly discussion on the latest and greatest hotel industry news and events. Each week, a group of talented hotel marketers from Fuel meet to share our thoughts on the weekly topic. Each episode offers actionable tips and tactics that your hotel can implement to help you put more heads in beds, reduce your reliance on OTAs, and improve your hotel marketing operations. Led by our fearless Chief Operating Officer, Stuart Butler, the Fuel Hotel Marketing Podcast has quickly become the most popular podcast in the hotel industry. Peruse our full episode list below and feel free to share your thoughts in the comments. You can also submit your hotel marketing question to be featured on our show!

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Fuel Hotel Marketing Podcast: Episode 69 – 5 Simple Marketing Psychology Hacks To Increase Direct Bookings

Reducing friction in the booking process can happen one of two ways. Either you remove the roadblocks and make the booking process more streamlined, or you apply forward pressure through the funnel by...Read more »
Stuart ButlerFuel Hotel Marketing Podcast: Episode 69 – 5 Simple Marketing Psychology Hacks To Increase Direct Bookings
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Fuel Hotel Marketing Podcast: Episode 66 – Does Your Hotel’s Marketing Sit On A Throne Of Lies?

Does your hotel website and the online shopping experience accurately reflect the on-property experience? Or, are you a cotton headed ninny muggins who tricks unsuspecting guests into staying with you...Read more »
Stuart ButlerFuel Hotel Marketing Podcast: Episode 66 – Does Your Hotel’s Marketing Sit On A Throne Of Lies?
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Fuel Hotel Marketing Podcast: Episode 65 – Does Your Hotel Have The Right Booking Engine?

All hotels and resorts are striving to make the most out of their marketing dollars. Hotels will spend countless dollars and hours finding the right audience, the right marketing channels and setting ...Read more »
Stuart ButlerFuel Hotel Marketing Podcast: Episode 65 – Does Your Hotel Have The Right Booking Engine?
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Fuel Hotel Marketing Podcast: Episode 63 – How To Make Your Hotel Website More Effective By Answering Questions

Why do hotels need a website? Essentially, your website’s job is to close the uncertainty gap, which results in the casual shopper becoming  a customer. In order to close the uncertainty gap, your ...Read more »
Stuart ButlerFuel Hotel Marketing Podcast: Episode 63 – How To Make Your Hotel Website More Effective By Answering Questions
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Fuel Hotel Marketing Podcast: Episode 62 – 5 Unbelievable Hotel Marketing Facts You Need To Know And Act Upon

Fueligans tend to be nerdy about data and we’re always looking to find new insights that can help shape the marketing strategy for our hotel clients. In this episode of the Fuel Hotel Marketing Podc...Read more »
Stuart ButlerFuel Hotel Marketing Podcast: Episode 62 – 5 Unbelievable Hotel Marketing Facts You Need To Know And Act Upon
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Fuel Hotel Marketing Podcast: Episode 60 – Easily Improve Your Guest Satisfaction by Communicating The Right Way

This week, we have a special guest star, Valerie Castillo from TrustYou on the show to talk to us about an amazing study that they recently published. The study highlights the importance of communicat...Read more »
Stuart ButlerFuel Hotel Marketing Podcast: Episode 60 – Easily Improve Your Guest Satisfaction by Communicating The Right Way
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Fuel Hotel Marketing Podcast: Episode 53 – Everything Your Hotel Needs To Know About Attribution Modelling

There’s a lot of talk in the industry right now about attribution modelling and that scares the daylights out of a lot of people because it’s super-complicated. Well, your friends at Fuel are here...Read more »
Stuart ButlerFuel Hotel Marketing Podcast: Episode 53 – Everything Your Hotel Needs To Know About Attribution Modelling
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Fuel Hotel Marketing Podcast: Episode 52 – The 17 Biggest Booking Engine Mistakes That You Should Avoid

We recently published an article that highlighted the tremendous potential of using a mobile-friendly booking engine. In it, we discussed the fact that many hoteliers focus so much attention on their ...Read more »
Stuart ButlerFuel Hotel Marketing Podcast: Episode 52 – The 17 Biggest Booking Engine Mistakes That You Should Avoid
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Fuel Hotel Marketing Podcast: Episode 50 – Special LIVE Ask Me Anything Edition

To celebrate one year and 50 episodes of the Fuel Hotel Marketing podcast, we are broadcasting live on Youtube, Facebook and Twitter. This episode is all about our loyal listeners, so we are encouragi...Read more »
Stuart ButlerFuel Hotel Marketing Podcast: Episode 50 – Special LIVE Ask Me Anything Edition
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Fuel Hotel Marketing Podcast: Episode 48 – Stop Blaming Millennials For Increasing Guest Expectations

Let’s be honest, Millennials get the blame for so many things. The truth is that those of us who were born before 1980 are simply jealous that the younger generation has it way easier than we do...Read more »
Stuart ButlerFuel Hotel Marketing Podcast: Episode 48 – Stop Blaming Millennials For Increasing Guest Expectations
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Fuel Hotel Marketing Podcast: Episode 46 – What You Need To Know About The 2017 Website Behavior Study

If you’re thinking about freshening up your hotel website, then you need to listen to this episode first. We recently joined forces with the fine folks at Flip.to to produce an amazing study of leis...Read more »
Stuart ButlerFuel Hotel Marketing Podcast: Episode 46 – What You Need To Know About The 2017 Website Behavior Study
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Fuel Hotel Marketing Podcast: Episode 44 – What OTAs Are Doing Right And Your Hotel Is Doing Wrong

In this episode, we take some of the elements from Stuart Butler’s  discussion on Direct Booking Strategies for Hotels form the HSMAI Resort Best Practices Initiative Annual Roundtable Meeting....Read more »
Stuart ButlerFuel Hotel Marketing Podcast: Episode 44 – What OTAs Are Doing Right And Your Hotel Is Doing Wrong
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Fuel Hotel Marketing Podcast: Episode 43 – 5 Things Hoteliers Must Know About Mobile Behaviors

Mobile is all the rage and it has been for many years. In fact, your friends at the Fuel hotel Marketing Podcast believe that the hype should have gone away by now. Mobile is no longer a trend, it’s...Read more »
Stuart ButlerFuel Hotel Marketing Podcast: Episode 43 – 5 Things Hoteliers Must Know About Mobile Behaviors
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Fuel Hotel Marketing Podcast: Episode 42 – How to Overcome Writer’s Block and Create Great Content (guest starring Cassidy Moore)

Content has long been the key to website success. We’re even being told now to create 10X content, but what do you do when you’re struggling to even write your first sentence? In this episode of t...Read more »
Stuart ButlerFuel Hotel Marketing Podcast: Episode 42 – How to Overcome Writer’s Block and Create Great Content (guest starring Cassidy Moore)
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Fuel Hotel Marketing Podcast: Episode 41 – Did Millennials Kill Loyalty Programs? (guest starring Glenn Haussman)

What happens when the two podcast giants of the hotel industry come together? This is what happens. Check it out. Glenn Haussman, the host of the No Vacancy podcast, may well be the Kevin Bacon of the...Read more »
Stuart ButlerFuel Hotel Marketing Podcast: Episode 41 – Did Millennials Kill Loyalty Programs? (guest starring Glenn Haussman)
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Fuel Hotel Marketing Podcast: Episode 40 – Different Advertising Channels Require Different Strategies

In this edition of the Fuel Hotel Marketing Podcast we’ll be reviewing a few of the most effective channels for hotels. What you can take away from this is… You can’t apply the same thought pro...Read more »
Stuart ButlerFuel Hotel Marketing Podcast: Episode 40 – Different Advertising Channels Require Different Strategies
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Fuel Hotel Marketing Podcast: Episode 37- Kick Off The Year With These Hotel Marketing Resolutions

We recently wrote a blog post, entitled Top 10 Resolutions Your Hotel Should Really Be Making in 2017, in which we compared real-world resolutions to the types of habit that hotel marketers and hotel ...Read more »
Stuart ButlerFuel Hotel Marketing Podcast: Episode 37- Kick Off The Year With These Hotel Marketing Resolutions
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Fuel Hotel Marketing Podcast: Episode 34 – How People Use their Phones for Travel According to Google

In this episode of the Fuel Hotel Marketing Podcast, we discuss a survey conducted by Google via Ipsos in October 2016 to US smartphone users age 18-64. The study had some really interesting data and ...Read more »
Stuart ButlerFuel Hotel Marketing Podcast: Episode 34 – How People Use their Phones for Travel According to Google
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Fuel Hotel Marketing Podcast: Episode 32 – What We Learned at Internet Summit and HX 2016

Your Fueligan friends recently attended the Internet Summit and the HX 2016 shows. In this episode, we discuss our takeaways from each and also announce a special guest for next week’s episode. CLIC...Read more »
Stuart ButlerFuel Hotel Marketing Podcast: Episode 32 – What We Learned at Internet Summit and HX 2016
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Fuel Hotel Marketing Podcast: Episode 31 – Build Links Like A Boss: The Hotelier’s Simple Guide To Link Building

Links from other websites to your own hotel website are the foundation of good search ranking, but they also play an important role in exposing new people to your property. A hotel’s goal should be ...Read more »
Stuart ButlerFuel Hotel Marketing Podcast: Episode 31 – Build Links Like A Boss: The Hotelier’s Simple Guide To Link Building
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Fuel Hotel Marketing Podcast: Episode 30 – Is Your Hotel Making These Top 10 Website Mistakes?

Your hotel website is the cornerstone of your hotel’s success. It’s the focal point of your marketing efforts, the virtual front lobby to your property and the battleground upon which you will win...Read more »
Stuart ButlerFuel Hotel Marketing Podcast: Episode 30 – Is Your Hotel Making These Top 10 Website Mistakes?
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Fuel Hotel Marketing Podcast: Episode 28 – Is Your Hotel Taking Advantage of Cyber Monday?

For some hotels, Cyber Monday may be the single largest volume booking day of the entire year. Is your property taking part in this phenomenal opportunity? In this episode of the Fuel Hotel Marketing ...Read more »
Stuart ButlerFuel Hotel Marketing Podcast: Episode 28 – Is Your Hotel Taking Advantage of Cyber Monday?
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Fuel Hotel Marketing Podcast: Episode 27 – Airb-N-Bust? What Hotels Can Learn From The World’s Biggest Travel Disruptor

AirBNB seems to be everywhere in the media right now. Will this industry disruptor spell certain doom for the hotel industry, or are there lessons that hoteliers can learn from this innovative start-u...Read more »
Stuart ButlerFuel Hotel Marketing Podcast: Episode 27 – Airb-N-Bust? What Hotels Can Learn From The World’s Biggest Travel Disruptor
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Fuel Hotel Marketing Podcast: Episode 26 – Converting After The Conversion: Making Your Thank You Pages Work

Video is an essential component of any hotel’s marketing strategy. In this episode we dig into some ideas for good content, practical tips, how to integrate the video into your site, how to distribu...Read more »
Stuart ButlerFuel Hotel Marketing Podcast: Episode 26 – Converting After The Conversion: Making Your Thank You Pages Work