Make sure your hotel’s social media presence accurately represents your brand. Fuel’s hotel social media experts work directly with your staff to create engaging, contagious content that helps create interest, drive traffic and deliver bookings. We’ll help you select and manage the channels that have the biggest impact on your bottom line.
Social Media Management
Connecting Hotels to Guests
Social Media Strategy
It’s hard to know what to post, when to post and how often, isn’t it? Luckily for you, Fuel has decades of experience with these very challenges and we can help you devise the right strategy for your unique property.
Online Reputation Management
Not only can Fuel help you monitor and respond to the chatter and reviews about your property, we can also help you develop a strategy to help positively influence the scores on popular review sites such as TripAdvisor, Google and Yelp.
Social Ad Management
Fuel can help your hotel to gain more fans, more website traffic, more email signups and more revenue through social advertising. Our certified experts know the ins-and-outs of filtering, targeting and remarketing on all the major social media platforms, including Facebook, Twitter, Google+ and Instagram. See the top Facebook Ad formats for hotels here.
Social Channel Audit
Fuel helps hotels identify which social media channels will maximize the properties online footprint and appeal to the right target audience. We then set up and optimize these social pages to ensure that the property is accurately and positively represented.
Fuel can help develop a content calendar for your hotel and map out the specifics of what needs to get posted. In order to create the content, your property has options. Fuel has a team of in-house copywriters who can tailor content to your hotel’s unique voice, we can help you find qualified freelances in your area, or your in-house team can manage it themselves. Get 75 social media post ideas for your hotel here.
Social channel management is a team sport and having your internal hotel staff trained to respond is crucial to success. Our social team can train your staff on the ins and outs of page management, best practices, and how to be genuine in your communications.
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