The new release of SiteCatalyst and Report Builder has just gone live and there are some major changes. I will walk you through all changes and provide an explanation for each one.
For starters – this is meant to explain in simplest terms WHAT we’re dealing with and WHY it happened, and HOW to fix it. This is not technojargon, and the explanations and examples used are of the most stripped down, basic, “get the point across” type.
When users visit an ecommerce site, there is a chance that they may not complete their conversion or sale.
If we can capture their email upon site entry, through an account creation or modal pop-up, then there is a good chance that we can retarget these potential customers using cart abandonment emails.