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Author: Stuart Butler

Reduce Reliance on TripAdvisor

Get Your Hotel Bookings Back: 7 Ways to Reduce OTA Reliance

September 12, 2017 by Stuart Butler

There are a few simple things hotels can do to maximize the impact of the OTAs without giving up so much revenue. Fuel your direct bookings with this post!

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Categories: OTAs, PPC Tags: guest express, OTAs, ppc

Fuel Mobile Booking Engine

Your Booking Engine May Be Losing You Millions In Mobile Revenue

April 21, 2017 by Stuart Butler

Let’s be honest with ourselves: We hit the mobile tipping point back in 2014. And yet, we still see mobile bookings and mobile revenue lagging far behind. Why is that? The conventional wisdom is that mobile is “earlier in the conversion funnel.” It’s where people are getting inspired or simply researching before switching to the […]

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Categories: Analytics, Software, User Experience, Website

Fuel Press Release

Fuel Hotel Marketing Podcast Celebrates One-Year Anniversary and 50th Episode with Live AMA Special

April 4, 2017 by Stuart Butler

MYRTLE BEACH, S.C., April 4, 2017 – Fuel, the travel and tourism industry experts on driving direct bookings, is approaching the one-year anniversary and 50th episode of its Fuel Hotel Marketing Podcast. To celebrate, Fuel will be live streaming the momentous 50th episode on YouTube and Facebook at 2 p.m. EDT on Friday, April 7. […]

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Categories: Latest News

Fuel Press Release

StayNTouch, Fuel & Flip.to reveal how to win guests at every step of the traveler journey in upcoming Webinar

March 14, 2017 by Stuart Butler

MYRTLE BEACH, SC—MARCH 14, 2017—StayNTouch, innovators in mobile technology and Property Management Systems, have teamed up with travel industry and direct booking experts Fuel, and hotel advocacy platform pioneers Flip.to, for a joint webinar—‘The Evolution of Guest Expectations and How Hotels can Exceed the New Demands.’ The event will help hotels exceed their guests’ evolving […]

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Categories: Latest News

Convert OTA Bookings

How To Easily Reduce Your Reliance On OTAs By Understanding Customer Expectations

March 10, 2017 by Stuart Butler

The key to reducing OTA reliance for hotels is simple: understand guests’ expectations. Learn how you can get your hotel back on track for direct bookings!

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Categories: Latest News, Travel Trends, User Experience, Website

2017 Travel Website Behavior Study

New Study Answers Question: Does Your Hotel Website Really Matter?

February 7, 2017 by Stuart Butler

At Fuel, we like data. It makes our lives easier, often teaches us something new, and it helps up in our continued pursuit to improve the effectiveness of our hotel marketing solutions. For that reason, we constantly survey travellers and put out our findings in the form of travel research studies. This time, we didn’t […]

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Categories: Analytics, Brand Reputation, Design & Content, Latest News, Website

Why 2017 Is the Year of the Hotel Guest

Why 2017 Is the Year of the Hotel Guest

January 18, 2017 by Stuart Butler

Every year, the gurus in every industry like to summarize their expectations and assumptions for the upcoming 12 months into a catchy headline. For example, for many people, 2016 was a year focused on the “Battle for direct bookings.” This culminated in the big brands spending millions on book-direct campaigns and the OTAs responding by […]

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Categories: Travel Trends

2017 New Year Resolutions for Hotels

Top 10 Resolutions Your Hotel Should Really Be Making in 2017

January 9, 2017 by Stuart Butler

Curious about what your hotel’s top priorities should be for 2017? We’ve got the rundown on the top 10 resolutions for success in the new year.

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Categories: Latest News, Travel Trends Tags: buyer personas, buyer's journey, internet summit, marketing automation, seo

pokemon go for hotels

7 Creative Ways Hotels Can Benefit From Pokemon Go

July 14, 2016 by Stuart Butler

Gotta catch all… of the potential customers. Pokemon Go is all the rage. See how your hotel can benefit from this latest craze & become a Pokemon Go pro.

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Categories: Brand Reputation, Latest News, SEO, Social, Travel Trends, Website Tags: Newsjacking, Pokemon Go, travel trends

Fuel Press Release

Hotel Marketing Agency Fuel Adds TripAdvisor Instant Booking to Suite of Services, Bridging Gap Between OTAs and Hoteliers

July 6, 2016 by Stuart Butler

MYRTLE BEACH, S.C., July 06, 2016 – In this fast-paced world, travelers want to be able to search for and book their hotel reservations instantly and easily. Fuel, the digital hotel marketing agency, has partnered with industry giant TripAdvisor to offer Instant Booking for their accommodations clients. TripAdvisor’s Instant Booking feature enables travelers to make […]

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Categories: Latest News, OTAs, Software, Travel Trends

Fuel Press Release V2

The Most Important 30 Minutes of a Hotel Marketer’s Week, Check Out Fuel’s Hotel Marketing Podcast!

June 28, 2016 by Stuart Butler

MYRTLE BEACH, S.C., June 28, 2016 – Is hotel marketing part of your everyday life but you don’t have the time to stay up to date on the latest trends, tips and information? Good news – now all the essential hotel marketing news is available in a weekly 30-minute dose with the Fuel Hotel Marketing Podcast. Fuel, the digital hotel […]

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Categories: Latest News

Fuel Press Release

Fuel Showcases Advanced Developments of Guest Express Mobile App at HITEC 2016

June 22, 2016 by Stuart Butler

MYRTLE BEACH, S.C., June 21, 2016 – Fuel, a full-service online marketing agency that specializes in providing simple and effective marketing solutions for the travel and hospitality industry, will showcase advanced developments of the Guest Express Mobile App during HITEC2016 in New Orleans, today through June 23. The product is designed as a user-friendly mobile app that makes it easier for hotel guests to […]

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Categories: Latest News

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