You may have heard about the 6 P’s of being prepared, “Proper Planning Prevents Piss Poor Performance.” From a hoteliers perspective the 6 P’s mean creating a plan how your organization will react in times of a trouble.In a disaster you will not have time to think creatively and properly address the situation. You must create a comprehensive plan before disaster strikes. In this article we take a marketing look at how hotels and resorts can plan to effectively communicate with customers and help guests before, during, and after a disaster.
3 New Tactics to Improve Your Hotel PPC
Google has just added some more ammo to our hotel PPC arsenal. Find out how you can deploy these 3 tactics into your PPC strategy today!
2018 Hospitality Technology Study Reveals Alignment Between Hoteliers & Suppliers
Orlando, FL — July 19, 2018 — Fuel Travel, StayNTouch, and Flip.to have partnered to launch a new study that examines perspectives from hoteliers and suppliers on industry technology. First debuted exclusively for attendees of the HITEC Hospitality Technology Show in June, the results are now being distributed globally. The study surveyed hoteliers and suppliers [...]
Does Google Hotel Campaigns Announcement Spell The End Of Google Hotel Ads?
Following fast on the heels of last week’s Google announcement of the rebranding of Google AdWords to Google Ads, yesterday’s Marketing Innovations Keynote announced a plethora of new product names and new features as Google revamps their entire marketing ecosystem. There are four new campaign types rolling out within Google Ads (previously known as Google [...]
Fuel Travel, StayNTouch and Flip.to Examine the Alignment Between Hoteliers and Vendors in New 2018 Hospitality Technology Study
Bethesda, MD, June 18, 2018 -- Fuel Travel, Flip.to and StayNTouch joined forces to conduct an extensive study of hundreds of hoteliers and suppliers to learn where the industry can improve from a technology perspective. Exclusive copies of the comprehensive study will be available at this year’s HITEC in Houston at booth’s #1003 and #1133. [...]
These 10 Things Are Probably Broken With Your Hotel Marketing
Hotel marketing is an incredibly complex web of tools, programs, sites, and third-party systems. In order for your marketing to work at it’s potential all systems must be functioning, and when you built them… they did. Unfortunately over time things break, stop working, change or are simply just forgotten. One of the oft-forgotten aspects of a great hotel marketing effort is going back and checking what you “think” is working great. When you do this, you’ll more than likely find that what you thought was a fine-tuned marketing machine is in dire need of some maintenance.
What’s Really Happening at TripAdvisor? 3 Questions We Can’t Answer…
It’s renewal time for TripAdvisor’s Business Listings for many properties and the prices are going up significantly. However, that’s not all that’s in the news, we at Fuel have been seeing a lot of odd happenings at the world’s biggest travel review system. Let’s look specifically at what we and our clients are seeing…
The Anti-Trust Lawsuit Filed Against Major Chains May Actually Benefit Independent Hotels
Many people in the hospitality industry are dismissing the recent report on Hotel News Resource regarding the "Antitrust lawsuit filed against six major hotel chains" as a frivolous lawsuit without merit. While I agree with the sentiment that this case shouldn't be allowed to exist, unfortunately, the law may not be on our side. Having [...]
Top Hotel Marketing Podcast Episodes of 2017
Join thousands of raving fans and tune into the hotel industry’s #1 podcast! Check out our recap of the top podcast episodes for 2017 – and subscribe today!
Top Hotel Marketing Blogs Of 2017
Another year, another 12 months packed with hotel marketing news and events. Stay up to date by checking our top hotel marketing blogs for 2017!
Reach The Right Travelers: Facebook Targeting Tactics For Hotels
Facebook ad campaigns can be highly effective for hotels – but your efforts are useless if you are not targeting the right audience. Learn top tactics for reaching the right travelers at the right time.
TripAdvisor’s Hotel Sponsored Positions: Everything You Need to Know
TripAdvisor has just rolled out their Sponsored Position system to hotels. Now, hotels can buy the top, typically #1 ranked, property position for their destination. Is this a savior for lower ranked properties or just a money grab? Here’s what your hotel needs to know about the new program and how you should, and should not, use it to benefit your property.