It’s about time you took advantage of Google My Business. Optimizing your hotel’s Google My Business listing opens the door to a plethora of SEO-friendly opportunities. Become a Google My Business pro by following these optimizations.
How To Create Kickass Blog Content For Your Hotel Website
It’s time for a reality check…. How good is your website content, really? Use this handy guide to audit and perfect all of your website content – written content, video content, images, and more!
The #1 SEO Audit For Hotel Websites
Auditing your website is part of a normal, healthy routine. You take in your car for check-ups and tune-ups, you go to the doctor’s office for physicals and exams, so why wouldn’t you take care of your website in the same way?
Local Listings Best Practices During A Global Crisis
With everything that’s happening around the world and within the hotel industry specifically, it’s important to adapt your marketing and advertising strategies NOW. Keeping your property information up-to-date is the best way to keep your guests and potential customers in the loop. Your Google My Business, Moz and Yext accounts should be part of your […]
How To Adjust Your Advertising Strategy Right Now
Through trying and difficult times, Fuel is here to help. Advertising has become a quagmire and we want to provide actionable to-dos that can be implemented immediately to ensure your current advertising efforts are setting you up for success. Here are a few things you can do right now to protect your bottom line while still reaching potential [...]
How can Hotels Promote Sales During the Off-Season?
Filling occupancy during the off-season remains one of the hotelier’s biggest challenges and can require a lot of creativity for your digital marketing strategy. Hoteliers should be using every platform, including email, social, paid search, and website content, to promote sales during the off-season. As challenging as it may sound, there are several tactics that […]
Google: The Hotel Marketing Demogorgon Is Evolving
It’s a known fact that Google has goals of becoming the complete funnel for many of the searches and transactions we make online. They’ve already made great strides with their airline system and they have their sights squarely aligned with the hotel/travel space. Lets dive into what Google has done this year alone in setting the stage to become the Hotel Demogorgon (cue the spooky Stranger Things music).
Top Hotel Marketing Blogs Of 2017
Another year, another 12 months packed with hotel marketing news and events. Stay up to date by checking our top hotel marketing blogs for 2017!
The Hotelier’s Guide To Mobile SEO
With over half of search traffic happening via a mobile device, it’s crucial for hotels to optimize sites with a mobile-first mindset. See our top tips for success!
3 Key Takeaways From Internet Summit 2016
This year’s Internet Summit was jam packed with exciting speakers and tons of great digital marketing tips & tricks. See our top 3 takeaways in this conference summary.
Why Proper Keyword Research Is So Important For Your Hotel
Keyword research is the backbone of any SEO strategy. Getting a hotel to rank for the right keywords can greatly impact its success, but choosing the right keywords to target can get tricky. Here are some tips to help you research the keywords to use on your hotel website.
Landing Page Optimization Made Easy: 4 Steps To Success
In this article we’re going to cover what remarketing and retargeting are, how they work, and why hotels and resorts should be using these tactics to increase their occupancy.