Every hotelier knows about the conversion funnel: potential guests enter your site, shop for a room, and make a booking. BAM! That guest just made it through your conversion funnel and you’re a great marketer who deserves a pat on the back.
That thought process is flawed and in this episode, the Fueligans prove to you that if that’s your perspective of the conversion funnel, you are losing guests and revenue every single day. We are also going to show you how to optimize the rest of your conversion funnel and how to better communicate to your marketing team your true conversion rate.
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In The Newsaroos:
- Marriott Announces New Day Pass, Stay Pass and Play Pass Packages (episode 169)
- 42% of survey respondents say they would consider working from a hotel guest room
- The Day Pass version of the program allows travelers to check-in starting at 6 a.m. local time and check out by 6 p.m., with access to Wi-Fi, food and drinks and additional spaces in the hotel.
- The Stay Pass combines a Day Pass for work with an overnight stay, while the Play Pass is for those seeking to work while getting away.
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