We get a little bit sneaky in this episode because we’re discussing ways to take market share away from your competition with some very aggressive tactics. If your hotel is looking to experiment with something new, this episode is for you.
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In this episode:
- Google is beta testing their new killer app, Google Trips. Does this spell doom for the OTAs?
- Hotels eliminating guest room desks. Perhaps they could have said that a little better…
- Google is going to start looking at mobile page speed as a ranking factor f=mobile results.
5 Brilliant Competitive Advertising Strategies to Outsmart Your Competition
Inspiration for this episode came from a Twitter Question: “Should I bid on my competitor’s brand keywords in adWords?” and this WordStream article: