For starters – this is meant to explain in simplest terms WHAT we’re dealing with and WHY it happened, and HOW to fix it. This is not technojargon, and the explanations and examples used are of the most stripped down, basic, “get the point across” type.
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Cart Abandonment E-mail Strategies
When users visit an ecommerce site, there is a chance that they may not complete their conversion or sale.
If we can capture their email upon site entry, through an account creation or modal pop-up, then there is a good chance that we can retarget these potential customers using cart abandonment emails.