Just because something works great in print does not mean that it will work great in an email. The digital world is vastly different from the hard copy world of print. Creating an email that can capture a user in only 8 seconds is critical because that is exactly the amount of time it takes for the brain to decide to either “love it” or “leave it”.
News
Friday Fuel: Amazon OTA, Hilton & Marriott Cancellation Fees
Here’s a look at some of the hottest stories in the hotel marketing, travel and technology industries in this week’s Friday Fuel.
Internet Marketing Summit 2014 Key Takeaways
The Fueligans have returned from their adventures at the Internet Summit 2014 and have come back with several key takeaways. Marketing trends, particularly in the digital space, are continuing to emerge and evolve and it is our job to stay up to date with the latest and greatest and use this information to better our clients.
Friday Fuel: Tinder for Hotels, Nano-Robot Scallops, and Virtual Balconies at Sea
Hey everybody, Fun stuff this friday, we’ve got Tinder for Hotels, Virtual Balconies, Gold Apple watches, and a whole lot more. So strap in, its time to take a ride on the Friday Fuel Train!
Friday Fuel: The Dos and Dont’s of Hotel Marketing in 2015
Some things are obvious in the hotel industry, make sure the rooms are clean, everything is in working order and the staff is happy and helpful.
Adobe Analytics Spring 2014 Release, Feature Drill Down
The new release of SiteCatalyst and Report Builder has just gone live and there are some major changes. I will walk you through all changes and provide an explanation for each one.
The OpenSSL / Heartbleed Bug explained in plan english
For starters – this is meant to explain in simplest terms WHAT we’re dealing with and WHY it happened, and HOW to fix it. This is not technojargon, and the explanations and examples used are of the most stripped down, basic, “get the point across” type.
Cart Abandonment E-mail Strategies
When users visit an ecommerce site, there is a chance that they may not complete their conversion or sale.
If we can capture their email upon site entry, through an account creation or modal pop-up, then there is a good chance that we can retarget these potential customers using cart abandonment emails.