Just like your other physical assets, your property photos become outdated and need to be replaced. And, unlike that alarm clock, great photography can lead directly to a great RevPAR. Learn why hotel photography is so important and how it can make or break a website experience.
News
Friday Fuel: Adobe & Google Run The World
This week’s Friday Fuel roundup covers several Adobe Analytics updates, the Phantom Google Update, and several up and coming hotel trends. Check it out!
The Phantom Of The Update: Google Spring 2015 Algorithm Update
The Google Phantom (aka Doorway Page or Quality) algorithm update was confirmed May 16th, 2015. Learn how this change could impact your hotel website marketing strategy.
Friday Fuel: Sailing to Cuba, & Link Lightning Round
In this week’s Friday Fuel, we talk ferry trips to Cuba, questionable hotel ethics, and much more with our link lightning round.
Adobe Digital Marketing Summit for Hoteliers
Check out the key takeaways Fuel found at this year’s Adobe Digital Marketing Summit. Get a quick session recap and see what’s important for hoteliers.
Friday Fuel – OTA Consolidation, Last Minute Bookings & Social Trends
Check out our latest Friday Fuel covering Tripadvisor’s reviews, social trends for hoteliers, last minute bookings, and OTA consolidations.
Analytics Around The World: April 2015
Get ready for the April 2015 edition of Analytics Around the World where we recap the latest Analytics news and updates over the past month.
Friday Fuel: Packing Bags, Unlocking Doors, & 1st Q Stats
In this week’s Friday Fuel we cover Dufl luggage services, Apple Watch opening doors at Starwood properties, STR’s 1st Q Hospitality Stats, and Google’s Algorithm change.
Mobilegeddon & Your Hotel: The Aftermath
What really happened with Google’s mobile-friendly update and that does it mean for your hotel website? Find out with our latest breakdown.
Google Hotel Ads: Everything You Need To Know
Curious about the new Google Hotel Ads program? Fuel is one of the few integration partners – check out our rundown on the basics of this exciting new program for hotels.
Google Hotel Ads Placements
Learn where ads in the Google Hotel Ads program serve throughout the Google platform and why your hotel should be bidding for placement.
Why Your Hotel Should Run Google Hotel Ads
If your hotel is not currently bidding on Google’s Hotel Ads you are behind the curve. Learn why this new channel is vital for your hotel’s success.