Just like your other physical assets, your property photos become outdated and need to be replaced. And, unlike that alarm clock, great photography can lead directly to a great RevPAR. Learn why hotel photography is so important and how it can make or break a website experience.
This week’s Friday Fuel roundup covers several Adobe Analytics updates, the Phantom Google Update, and several up and coming hotel trends. Check it out!
The Google Phantom (aka Doorway Page or Quality) algorithm update was confirmed May 16th, 2015. Learn how this change could impact your hotel website marketing strategy.
In this week’s Friday Fuel, we talk ferry trips to Cuba, questionable hotel ethics, and much more with our link lightning round.
Check out the key takeaways Fuel found at this year’s Adobe Digital Marketing Summit. Get a quick session recap and see what’s important for hoteliers.
Check out our latest Friday Fuel covering Tripadvisor’s reviews, social trends for hoteliers, last minute bookings, and OTA consolidations.
Get ready for the April 2015 edition of Analytics Around the World where we recap the latest Analytics news and updates over the past month.
In this week’s Friday Fuel we cover Dufl luggage services, Apple Watch opening doors at Starwood properties, STR’s 1st Q Hospitality Stats, and Google’s Algorithm change.
What really happened with Google’s mobile-friendly update and that does it mean for your hotel website? Find out with our latest breakdown.
Curious about the new Google Hotel Ads program? Fuel is one of the few integration partners – check out our rundown on the basics of this exciting new program for hotels.
Learn where ads in the Google Hotel Ads program serve throughout the Google platform and why your hotel should be bidding for placement.
If your hotel is not currently bidding on Google’s Hotel Ads you are behind the curve. Learn why this new channel is vital for your hotel’s success.