Social media is an important part of your hotel marketing strategy. It has evolved more rapidly than any other marketing platform in history and things show no sign of slowing down anytime soon.
As a hotel, the thought of establishing a social media presence from the ground up can be daunting. Where does one even get started? And, even for seasoned social media pros, concocting creative and engaging social content can seem exhausting.
Well, fret no more. We collaborated internally and with several of our hotel social media clients to compile a complete list of social media post ideas. No, not every single idea will resonate well with every single audience on every single platform. However, these ideas will make it much easier to fill in your content calendar throughout the year with engaging content that is relevant to your hotel and your audience.
80 Social Media Post Ideas For Hotels
1. Questions (Ask Non-Rhetorical Questions)
2. Answer FAQ
5. Property Shared Travel Tips & Tricks
6. Guest Shared Travel Tips & Tricks
7. Property Trivia
8. Area Trivia
9. Submit Vacation Images
10. Name Our New… Menu Item, Specialty Drink, Kid’s Club, etc
11. Ideas For New… Menu Items, Property Features, Activities, etc
12. Best Selfie At Our Property
13. Favorite Hotel Food/Drink
14. Favorite Part of Vacation
15. Family Picture At Favorite Area Attraction
16. Property Scavenger Hunt
17. Vacation Diary Post or Video
(These are all fantastic ideas to engage your audience, fans, and potential guests. When it comes to social media the goal is always to get people to engage with your content!)
18. Area Events Near Property
19. Holiday Posts/Specials/Events In The Area
20. Area Attractions & Dining
21. Positive Media About Destination
22. Facts About Destination
(Area/Destination content is a great way to entice those coming to vacation at your property or those on the fence. This also a great opportunity to partner with local businesses on deals and special packages!)
23. Hotel News
24. Charity Events & Involvement
25. Renovations or Upgrades
26. Staff/Employee Highlights
27. Facts About Hotel/Property
28. Behind The Scenes
29. Property Pictures
(The above area all property-generated social media ideas. Assign these items to a team member that can pull this type of content together consistently.)
30. Guest Reviews
31. Guest Pictures
32. Guest Stories
33. Guest Special Events (Weddings, Reunions, Special Occasions, etc)
(These are all great suggestions for user-generated content and again getting your guests to engage is always a strong social proof you need to gain new guests!)
35. Room Tours
36. Amenities Tour or Features
37. Dining Tour
38. Hotel Events
39. Guest Interviews
40. Guest Testimonials
41. Event Space Tour
42. Special Event (Weddings, Reunions, Special Occasions, etc)
43. On-Property Events (Conferences, Property Celebrations, etc)
44. “Hotel Minute” – Quick Weekly Update
45. Bartender Demonstration/Tip
46. Chef Recipe/Demonstration/Tip
(These social media ideas all work great when you turn them into videos! Use the whole video or snippets of the video to entice people to watch and engage.)
47. Amenity Pages
48. Rooms Pages
50. Specific Specials & Packages
51. Event Space Features & Amenities
52. Catering Menu
53. Restaurant/Bar Menu
55. Loyalty Program Information
56. Local Discount Program Information
57. Chef’s Recipe
58. Mixologist Recipe
(Don’t forget to repurpose the content from your website as social media content with the ideas above. Not only is this a great way to post consistently, but it will also help rank and index your website pages.)
59. Guest Photo Or Video Submissions
61. “Like” & “Share”
62. Tag Friends
63. Photo Caption Contest
64. Best Fan Sign
65. Room Giveaway
(These ideas are all based on contest and giveaway ideas that you could use to grow your audience and even email list when you run them in tandem with Facebook Ads.)
(Weekly hashtags like these can help build consistency when posting on social media and are great for getting your content seen!)
74. Facebook Live Videos
75. Panoramic Images & Videos
76. Twitter Polls
77. Facebook Polls
(Build content based around these fun apps and their unique features.)
There you have it – 80 Social Media Post ideas for hotels. Special thanks to The Caravelle Resort for letting us share your awesome content! Check out their Facebook page for more examples of content discussed above.
Quick Social Media Tips
Now that you have a good sense of what your content could look like when it comes to social media, let’s look at a few general tips and tricks when considering your messaging across social media platforms. Don’t have the time to read this article? Have a listen to Fuel Hotel Marketing Podcast Episode 123 – Hotel Marketing 101: The Top 3 Things You Should Be Doing On Social Media.
Not All Channels Are Created Equal
Gone are the days when one could simply copy and paste posts across multiple channels or even link everything to a Facebook feed. Each channel now has defined nuances, functionality, and audiences that need to be taken into consideration. Your Instagram audience is likely much different than your Twitter or Facebook audience. Develop a solid understanding of not only how to most effectively use each platform but also of who your audience is in each scenario.
Understand Your Core Audience
One great way to get a feel for who you true page audience is is to look at your page analytics or insights.
- Facebook – Insights located along the top navigation of your page manager screen
- Twitter – Twitter analytics are located in the profile drop-down menu (www.analytics.twitter.com)
- Instagram – Instagram Insights are located on the top right-hand corner of the platform screen
Stick To Brand Standards
Maintaining a consistent image across all social media platforms is key. Make sure that your brand has established brand standards and social media guidelines and that everyone on your social media team is well acquainted with internal procedures. Also be sure that you have a well-developed crisis management plan in action in case of an emergency.
Make Sure Entire Profile Is Complete With Up To Date Information
This should be a no-brainer. Make sure all profile fields are complete and up to date for your hotel. This includes page name, property description, website links, phone number, hours, etc. You will also want to be sure your page is verified (if possible) and that you have a custom URL.
- How to verify your Facebook page
- How to verify your Twitter page
- Instagram verification is not currently available – stay updated
Set Realistic Goals Based on Pre-Determined KPIs
Having a social media presence is great, but how do you measure success? What key performance indicators (KPIs) are most important for your hotel? What are your social media goals? All of these are questions that should be asked and answered early on when developing your social media strategy.
Interact With Fans & Reviewers
Having an active social media page but ignoring questions and comments is like having a store and ignoring customers that are trying to interact with your cashier. Social media is just that – social. Interact with page fans by answering questions and responding to questions, reviews, and private messages.
Another important part of social media management is to maintain authenticity. Show your brand personality throughout posts and interactions and use a more casual, natural tone. Additionally, do not automatically delete negative responses and feedback. A squeaky-clean page can look suspicious unless it matches similar experiences on other platforms. Rather, respond to any negativity in a polite and timely manner and attempt to take the conversation offline. We like to recommend the “good, bad, ugly” rule. Keep the good and the bad but not the ugly. Any page content that is offensive or harmful should be flagged and removed.
80 / 20 Rule
Like many things in life, the 80 / 20 rule also applies to self-promotion on social media. 80% of the time you should be encouraging page engagement, sharing relevant content (perhaps about your hotel destination, travel tips, etc.), sharing user-generated content, and being genuinely helpful in any way possible. The other 20% of the time you can push hotel deals and promotions, positive reviews, etc. No one likes to be sold and people certainly didn’t express interest in your page because they want their newsfeed clogged with pushy pitches.
Don’t Forget To Test!
Testing is an essential element of any marketing campaign and basic testing principles can also be applied to your social media campaigns. Experiment with different post types, posting different times of the day, using page post targeting to test different audiences – the options are nearly limitless. And don’t forget to also test with your paid social media campaigns as well!
PS – Check out our free Guide to AB Testing
Be sure to check out these other free social media resources:
Need A Social Media Strategy?
Facebook and Twitter and Instagram – Oh My! Let Fuel help you develop simple and effective strategies for each of your social channels. Contact us today for a free evaluation with customized recommendations.