Data Insights Drive RevPAR
We’ll do the number crunching and help you focus on the KPIs that really matter. Our personalized reports and expert analysis give you peace of mind and actionable data. With Fuel, you have direct access to some of the brightest hotel analytics minds in the travel industry who can deliver useful insights in plain English — without the confusion of jargon and buzzwords.Free Guide: The ABCs of A/B Testing
There are many analytics software solutions for hotels. At Fuel, we recognize the strengths of all of the leading software platforms, including Google Analytics and Adobe Analytics. Our highly trained team knows how to get the most of your analytics, regardless of which platform you choose to implement. Learn more about the analytics metrics that actually matter here.
For all Fuel partner hotels, we provide our Fuel Gauge Hotel Analytics Dashboard. This platform is truly the holy grail of digital marketing. Combining data from your PMS, your website, your social channels, your email marketing, your advertising campaigns, your guest surveys and much more, into a single dashboard saves you time and money. The dashboard also gives you unparalleled insight into how all of your marketing efforts work together and impact your bottom line. Learn more about the Fuel Gauge analytics dashboard here.
Fuel not only analyzes your property, we also look at data from around the globe to compile trend reports that allow your hotel to understand how it stacks up against the competition. When you see a clear pattern in your own analytics, it’s important to consider its implications in the context of the industry as a whole. Were you an anomaly or are you experience a shift in consumer behavior? Fuel can provide that added level of clarity that you can’t get on your own.
Fuel has a simple philosophy when it comes to tracking and analytics. We believe that a hotel should be able to tell how every single marketing campaign, online and offline, performs. A property should be able to measure the ROI for every single penny that it spends on marketing. By integrating your analytics into the GuestDesk Online booking engine and by pulling data from your call center into the Fuel Gauge Hotel Marketing Dashboard, we can make your marketing budget stretch further by eliminating the campaigns that don’t perform and invest that money in the ones that do.