Hotel Email Marketing
By The NumbersFuel sends more than 9 million emails each month for its clients.
Your e-mail database is one of your hotel’s most valuable assets for creating customer loyalty and driving repeat bookings. Fuel can help maximize the power of your database by creating strategic campaigns that deliver personalized messaging to drive repeat business or notify guests of key property features such as a new restaurant or spa.Check Out Our Email Case Study
Hotel email marketing communications that deliver!
Your e-mail database is one of your hotel’s most valuable assets for creating customer loyalty and driving repeat bookings. Fuel can help maximize the power of your database by creating strategic campaigns that deliver personalized messaging to drive repeat business or notify guests of key property features such as a new restaurant or spa. Learn how to master the art of email marketing here.
Sending a potential guest a friendly reminder to book after they leave your site can be the difference between a booking for you or for your competition. Ensure that your property stays top of mind with your customers by sending them a personalized cart abandonment email. This is just one of many, automated drip campaigns for hotels that Fuel can help you leverage to maximize your bookings and your profits. Learn more about cart abandonment and drip campaigns for hotels here.
From hotel pre-arrival emails to post-stay surveys, Fuel can set up automated, event-based triggers that allow you to communicate one-on-one with your customer. This approach leads to a stronger relationship with your hotel guest and ensures that your stay top-of-mind throughout the year. Learn more about triggered emails for hotels here.
Building a large database of qualified email addresses is step one in creating a great hotel email marketing strategy. Next you need to determine what to send and to whom it should be sent. Thankfully, the days of spray and pray email marketing is long gone. Through Fuel, your hotel can develop a well thought out segmentation and targeting strategy for your email campaigns. This results in higher open rates, click through rates and more profits for your property.
When it comes to marketing, you should always test, test and test again. That is especially critical when it comes to marketing your hotel through email. Fuel can help you test subject lines, time of day, from addresses, email preheaders and more. Our testing methodology of sending real-time optimized campaigns ensures that over 90% of your email database is getting the right message every time you send, Eliminate the guesswork and let the data make the decision easy.
Sending regular incentives and promotions to your guest history can be one of the best forms of marketing for any hotel. Whether you want to manage these campaigns in-house by taking advantage of Fuel’s expertly crafted and easy to use templates, or whether you want Fuel’s marketing experts to handle your campaigns turn-key, we offer something for everyone.