Fuel Hotel Marketing Podcast


Start adding some Fuel to your resort or hotel's marketing strategy.

Welcome to the Fuel Hotel Marketing Podcast, a weekly discussion on the latest and greatest hotel industry news and events. Each week, a group of talented hotel marketers from Fuel meet to share our thoughts on the weekly topic. Each episode offers actionable tips and tactics that your hotel can implement to help you put more heads in beds, reduce your reliance on OTAs, and improve your hotel marketing operations. Led by our fearless Chief Operating Officer, Stuart Butler, the Fuel Hotel Marketing Podcast has quickly become the most popular podcast in the hotel industry. Peruse our full episode list below and feel free to share your thoughts in the comments. You can also submit your hotel marketing question to be featured on our show!

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Fuel Hotel Marketing Podcast: Episode 123 - Hotel Marketing 101: The Top 3 Things You Should Be Doing On Social Media

October 4, 2019

In this episode, we get back to basics with the latest in our hotel marketing 101 series. This time, we discuss social media and identify the platforms and the strategies that make the most sense for your property. DOWNLOAD THE  2019 LEISURE T... [Read More]

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Fuel Hotel Marketing Podcast: Episode 122 - Hotel Marketing 101: Proactive Website Content Updates That Make Sense

September 20, 2019

Finding content out of date, or not ready to be posted, is one of the most common issues we come across in terms of hoteliers being ready for what is to come. This is not unexpected, many hotel operators are busy dealing with guests, property issu... [Read More]

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Fuel Hotel Marketing Podcast: Episode 121 - 15 Simple Ways To Refine Your Hotel Ad Targeting

September 12, 2019

If you’re a hotel marketer, chances are that you spend some of your budget on advertising. Typically, those efforts are deployed in an attempt to drive demand for your property or to harvest the intend that already exists from a person who is lo... [Read More]

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Fuel Hotel Marketing Podcast: Episode 120 - Should Your Hotel Be Marketing To Generation Z and Millennials?

August 28, 2019

What's all the fuss about Millennials and Generation Z? Are they really going to cause the death of life as we know it? Should we be spending our time developing a marketing strategy that specifically targets these increasingly influential enigmas... [Read More]

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Fuel Hotel Marketing Podcast: Episode 119 - Dominate The Competition With These 15 Triggered Messages

August 10, 2019

Effective communication is one of the keys to building a strong relationship with your guests. If you do it correctly, you can build customer loyalty, improve the guest experience, and drive more revenue. In this episode, the Fueligans break down ... [Read More]

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Fuel Hotel Marketing Podcast: Episode 118 - Breaking Down PPC And Email Trends From Google And Revinate

July 29, 2019

This episode is based on a vertical trends report produced by Google as well as Revinate’s latest email marketing trends study. Also see our notes on last year’s study: https://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-98... [Read More]

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Fuel Hotel Marketing Podcast: Episode 117 - What Hotel Marketers Can Learn From Amazon's Secret To Success

July 16, 2019

If you tuned in to last week’s episode where we reviewed the 2019 Leisure Travel Study you’ll know we talked a lot about the ever-changing habits of our guests. However, not everything a guest does is constantly changing. In this episode, we l... [Read More]

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Fuel Hotel Marketing Podcast: Episode 116 - You'll Be Shocked By These Insights From The 2019 Leisure Travel Study

July 9, 2019

Each year, Fuel publishes a comprehensive leisure travel study that takes a look into why people travel and how they make their purchase decisions. The data revealed by the study offers incredible value to the hospitality industry as it provides a... [Read More]

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Fuel Hotel Marketing Podcast: Episode 115 - Top 10 Ways To Drive Direct Bookings Before OTAs Put You Out Of Business

June 24, 2019

CLICK THE PLAY BUTTON TO START LISTENING. We recently published an article on HotelExecutive.com where we made the argument that over-reliance on OTAs could become an existential problem for hotels if the economy were to take a downturn. Not th... [Read More]

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Fuel Hotel Marketing Podcast: Episode 114 - 15 Mind-Blowing Stats About Digital Trends In Travel

June 13, 2019

CLICK THE PLAY BUTTON TO START LISTENING. This week’s episode is a breakdown of an article from Adobe that was recently published on CMO.com. The article takes a look at several travel-related trends that have been aggregated from numerous so... [Read More]

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Fuel Hotel Marketing Podcast: Episode 113 - Hotel Marketing 101: A Beginner's Guide to SEO

June 5, 2019

CLICK THE PLAY BUTTON TO START LISTENING. This is the second episode in our hotel marketing 101 series. In this show, we dig into Search Engine Optimization (SEO) and give practical advice about how hotels can drive more direct revenue from org... [Read More]

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Fuel Hotel Marketing Podcast: Episode 112 - Shocking Predictions For HITEC 2019

May 29, 2019

CLICK THE PLAY BUTTON TO START LISTENING. For many, they think of the annual HITEC Expo and Conference as the “Super Bowl” of hotel technology events. For us, the Super Bowl is the “HITEC” of football games. HITEC is simply that darn gr... [Read More]

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Fuel Hotel Marketing Podcast: Episode 111 - The 10 Commandments of Hotel Marketing

May 7, 2019

CLICK THE PLAY BUTTON TO START LISTENING. In this episode of the Fuel Hotel Marketing Podcast, the Fueligans give 10 simple rules that every hotel marketer should follow. 1. Thou Shalt Treat Guests Like Individuals:For Building One-to-One ... [Read More]

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Fuel Hotel Marketing Podcast: Episode 110 - The Real Value of Hotel Micro Influencers (with Flip.to and Navis)

April 18, 2019

Still trying to figure out this whole “influencer” phenomena that’s getting more than its fair share of coverage in hospitality blogs? In this episode of the Fuel Hotel Marketing Podcast, we solicit the help of our friends at Navis and ... [Read More]

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Fuel Hotel Marketing Podcast: Episode 109 - Hotel 101: Sending An Amazing Marketing Email

April 8, 2019

We’re kicking off an awesome new series in 2019 to introduce our audience, clients, and colleagues to the core best-practices in hotel marketing. The idea being if you have just been thrown in to the hotel marketing business, or you’re lo... [Read More]

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Fuel Hotel Marketing Podcast: Episode 108 - These 6 Analytics Anomalies Give Hotels Agita

April 2, 2019

This episode was inspired by our own older podcast episodes that helps you diagnose anomalies in your analytics data. We get questions from our clients on a regular basis when something in their data doesn’t feel right, has had a sudden cha... [Read More]

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Fuel Hotel Marketing Podcast: Episode 107 - How Hotels Can Use Their Authority To Drive More Bookings

March 20, 2019

In this episode, we have a special guest, Neil Howe, and we discuss ways in which a hotel GM or Owner can leverage their authority to drive more bookings. Neil is a best selling author and entrepreneur, known as ‘The Authority Architect’ ... [Read More]

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Fuel Hotel Marketing Podcast: Episode 106 - Top 10 Ways To Reach New Hotel Guests

March 12, 2019

Assuming that you’ve been implementing all of the tips we’ve provided on the Fuel Hotel Marketing Podcast thus far, your property is immaculate and your staff are super-friendly. That means that you don’t have a problem retaining guests. You... [Read More]

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Fuel Hotel Marketing Podcast: Episode 105 - Top List Of Top 10 Lists For Hotels in 2019

February 26, 2019

Each year, we get inundated by articles containing the top 10 list of something. We thought we’d save you some time by combining 5 of our favorite top 10 lists for hotel marketing and summarize them in this handy-dandy episode. CLICK THE P... [Read More]

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Fuel Hotel Marketing Podcast: Episode 104 - 6 Game Changing Tech Trends in 2019

February 12, 2019

Guess what? It’s no longer the “Year of Mobile”. While it seems as if mobile has been the “trend for the past 5 years, I think it's time to acknowledge the fact that mobile is the minimum ante to play these days. If you don’t have y... [Read More]

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Fuel Hotel Marketing Podcast: Episode 103 - 6 Hotel Website Audits That Will Save You From Losing Money

January 26, 2019

Today on the Fuel Hotel Marketing Podcast we are going to cover how to make the most of your marketing efforts by setting up a schedule of continual proofing to guarantee your hotel’s site is ready to convert guests to its fullest.  How yo... [Read More]

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Fuel Hotel Marketing Podcast: Episode 102 - How to Respond to Bad Hotel Reviews

January 13, 2019

In this episode, we take a look at the good, the bad, and the ugly in terms of how hotels are responding to their online reviews. We discuss best practices and give advice on how to avoid the pitfalls by leaving emotion out of it and by consi... [Read More]

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Fuel Hotel Marketing Podcast: Episode 101 - Top 10 Hotel Website Entry Points Based on Conversion Rate

December 20, 2018

Conversion rate is yet another metric that is most useful to look at in the context of other dimensions. Today we are specifically talking about it in terms of landing pages. Since conversion rate is relative to your market, instead of giving... [Read More]

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Fuel Hotel Marketing Podcast: Episode 100 - LIVE Ask Me Anything

December 11, 2018

In the 100th episode of the Fuel Hotel Marketing Podcast, the Fueligans throw the gauntlet to our faithful listeners and pose the challenge, "Ask Me Anything". Tune in to find out whether the inevitable curve-balls were tackled with the typic... [Read More]

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Fuel Hotel Marketing Podcast: Episode 99 - Google Is Building A Hotel Marketing Demogorgon

November 16, 2018

In a recent blog article, Fuel’s own Pete DiMaio outlined 6 changes that Google has made over the past year that should scare the Dickens out of hotel marketers. The good news is that your Fueligan friends are here with another episode of t... [Read More]

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Fuel Hotel Marketing Podcast: Episode 98 - Takeaways From Revinate’s 2018 Global Hotel Email Marketing Report

November 2, 2018

Email marketing is still the most effective way to drive direct booking business (if done correctly). The trouble is that a lot of hoteliers resort to spamming their list with nothing but discounts. The key to a successful email strategy is t... [Read More]

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Fuel Hotel Marketing Podcast: Episode 97 - 8 Great Ways to Gain More Bookings Through Destination Information

October 22, 2018

Should your hotel website have a section dedicated to area information, or is it even worth competing with other sites who may already have that content? In this episode of the Fuel Hotel Marketing Podcast, the Fueligans discuss their best pr... [Read More]

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Fuel Hotel Marketing Podcast: Episode 96 - What Is Influencer Marketing And Is It Right For My Hotel?

October 8, 2018

Influencer marketing is all the rage these days but what is it exactly and is it something that your hotel should be doing?  In this episode of the Fuel Hotel Marketing Podcast, we take a look at this growing trend and give you our in-depth ... [Read More]

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Fuel Hotel Marketing Podcast: Episode 95 - What Hotel Marketers Should Do During A Disaster

September 24, 2018

You may have heard about the 6 P’s of being prepared, “Proper Planning Prevents Piss Poor Performance.” From a hoteliers perspective, the 6 P’s mean creating a plan for how your organization will react in times of trouble. In a disast... [Read More]

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Fuel Hotel Marketing Podcast: Episode 94 - Shocking Revelations About Converting the Customer: EyeforTravel Report Takeaways

September 5, 2018

Today we are talking about our takeaways from part two of a three-part study performed by EyeforTravel in the Behavioral Analytics Report Series. This report is all about driving consumers through the purchase funnel and ways to improve conve... [Read More]

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Fuel Hotel Marketing Podcast: Episode 93 - Vendor Takeaways From The 2018 Hotel Technology Study

August 10, 2018

Following up on the last episode, where the Fueligans took a deep dive into the results of the 2018 Hospitality technology study, this week's episode focuses on the feedback and insight that has been gathered from other technology vendors. D... [Read More]

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Fuel Hotel Marketing Podcast: Episode 92 - 2018 Hotel Technology Study Reveals Surprising Alignment Between Hoteliers and Vendors

July 27, 2018

As technology leaders in the hospitality industry, your friends at Fuel Travel, Flip.to, and StayNTouch joined forces to conduct an extensive study of hundreds of hoteliers and suppliers with a goal to learn where the industry can improve fro... [Read More]

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Fuel Hotel Marketing Podcast: Episode 91 - 8 Ways Hotels Can Optimize Google My Business

July 9, 2018

Google My Business is a free and often overlooked opportunity for hotels to gain more search engine visibility. In this episode, we look at 8 thinks that you can Do Right Now to Optimize Your Google My Business Listing CLICK THE PLAY BUTTON ... [Read More]

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Fuel Hotel Marketing Podcast: Episode 90 - Secrets from HITEC 2018 Revealed

June 24, 2018

Each year, hoteliers and suppliers from around the world gather for the annual HFTP HITEC conference and tradeshow, which is accompanied by HSMAI’s ROC event. Your Fueligan friends were in attendance and we break down what we learned at thi... [Read More]

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Fuel Hotel Marketing Podcast: Episode 89 - 10 Simple Fixes For Your Hotel Marketing

June 11, 2018

Your hotel’s marketing programs have big problems! And odds are, you don’t even know it. Today we are going to go through the 10 most common issues any hotel will find with their marketing efforts and how to fix each one. CLICK THE PLAY ... [Read More]

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Fuel Hotel Marketing Podcast: Episode 88 - Revenue Strategy Secrets Revealed Courtesy Of Duetto

May 29, 2018

[vc_row][vc_column][vc_column_text]In this week's episode of the Fuel Hotel Marketing Podcast, we dig into the gaps that exist between marketers and revenue managers courtesy of Marco Benvenuti from Duetto CLICK THE PLAY BUTTON BELOW TO START L... [Read More]

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Fuel Hotel Marketing Podcast: Episode 87 - Is Voice Search Finally Killing SEO?

May 14, 2018

Increasingly, travelers are turning to voice search on their smartphone or voice assistant for the answers to their queries. In this week’s episode of the Fuel Hotel Marketing Podcast, we break down these changes, what it means for your hot... [Read More]

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Fuel Hotel Marketing Podcast: Episode 86 - 10 Things You Need For A Successful Hotel PPC Strategy

May 8, 2018

These are in no particular order of importance, but they are some of the most important things you should be doing to optimize your AdWords account. We take over a lot of PPC accounts that clearly aren’t following these best practices. Here... [Read More]

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Fuel Hotel Marketing Podcast: Episode 85 - ADA and WCAG 2.0 For Hotel Websites: What You Need To Know

April 29, 2018

Is your hotel website accessible by everyone? If not, it should be and we’re going to tell you why and precisely what you need to do in this week’s Fuel Hotel Marketing Podcast. CLICK THE PLAY BUTTON BELOW TO START LISTENING.  If... [Read More]

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Fuel Hotel Marketing Podcast: Episode 84 - Why Won’t TripAdvisor Answer These 3 Questions?

April 16, 2018

Welcome to the TripAdvisor conspiracy theory episode where we’re going to cover all the strange and unusual things we are seeing from the world’s largest review and hotel shopping platform. Since the beginning of 2018, we have been notic... [Read More]

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Fuel Hotel Marketing Podcast: Episode 83 - 8 Email Marketing Mistakes Hotels Should Avoid (from Marketo)

April 9, 2018

On today’s episode, find out all of the mistakes that are holding your email marketing campaign back as we run through Marketo’s list of the most common email marketing mishaps. CLICK THE PLAY BUTTON BELOW TO START LISTENING.  If... [Read More]

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Fuel Hotel Marketing Podcast: Episode 82 - What Hotels Need To Know About GDPR Before It’s Too Late

March 26, 2018

In this episode, we dig into all things GDPR and try to lay out exactly what you need to know and do prior to the May 25th deadline. There’s a lot of information and misinformation floating around about GDPR and we try to cut through the no... [Read More]

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Fuel Hotel Marketing Podcast: Episode 81 - Top 10 Ways To Drive Direct Bookings In 2018

March 19, 2018

How should hotels be spending their marketing dollars? We Break down our top 10 lists of hotel marketing investments in this week’s Fuel Hotel Marketing Podcast. Digital marketing has made marketing so much more effective, but at the same ... [Read More]

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Fuel Hotel Marketing Podcast: Episode 80 - Hotel Booking Data Reveals Surprising Consumer Mobile Behavior

March 12, 2018

Google is not known for keeping the status quo and if all indications are correct 2018 is going to really shake up the hotel space. For years we have seen Google continues to make efforts to keep users on their platform for longer and longer.... [Read More]

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Fuel Hotel Marketing Podcast: Episode 79 - These Google Changes Will Rock Your Hotel's World in 2018

February 26, 2018

Google is not known for keeping the status quo and if all indications are correct 2018 is going to really shake up the hotel space. For years we have seen Google continues to make efforts to keep users on their platform for longer and longer.... [Read More]

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Fuel Hotel Marketing Podcast: Episode 78 - Your Hotel Isn’t Ready For The Second Mobile Tipping Point

February 19, 2018

Has the world not realized yet? Mobile is a big deal and you need to be doing everything you can to cater to the consumer’s desire to book on mobile. In this episode, we look at a recent white paper from Criteo and also dig into some of our... [Read More]

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Fuel Hotel Marketing Podcast: Episode 77 - Why Hotels Should Be Paying Attention To AR, VR And AI

February 12, 2018

There are a lot of buzz-worthy two-letter acronyms thrown around these days. None more so than Augmented Reality (AR), Virtual Reality (VR), and Artificial Intelligence (AI), But, what do these things mean to you as a hotelier and how can the... [Read More]

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Fuel Hotel Marketing Podcast: Episode 76 - Don't Believe The Hype About Blockchain Or Voice Search...Yet

February 5, 2018

There is a lot of buzz in the hotel industry about both blockchain and voice search. While both are undoubtedly going to have a major impact on society, the Fueligans have a lively discussion about both of these 'megatrends' and analyze the l... [Read More]

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Fuel Hotel Marketing Podcast: Episode 75 - Is SEO Finally Dead In 2018? Listen And Find Out.

January 28, 2018

We’ve been hearing that ‘SEO is dead’ for the better part of the last 4 years. While it’s certainly true that the value of SEO has become harder to understand and that the tactics employed to accomplish search ranking continues to evo... [Read More]

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Fuel Hotel Marketing Podcast: Episode 74 - Are There Troubles At TripAdvisor?

January 14, 2018

TripAdvisor is setting the stage for a year full of changes in 2018. They launched a major new initiative at the very end of 2017 with Sponsored Positions and are now in the process of completely revamping their internal structures. Today we ... [Read More]

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Fuel Hotel Marketing Podcast: Episode 73 - The Hotel Industry's New Year Wish List for 2018

January 7, 2018

Hoteliers - If you had one hotel marketing related wish, what would it be? We asked. You responded. Here are some of the best answers we received from hoteliers and industry experts. We break them down and have some fun in the festive episode... [Read More]

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Fuel Hotel Marketing Podcast: Episode 72 - 10 Marketing Lessons Your Hotel Can Learn From Star Wars Quotes

December 18, 2017

In a shameless effort to newsjack the hysteria revolving around the release of Star Wars The Last Jedi, the Fuel Hotel Marketing Podcast this week is trying to draw comparisons between the galaxy far, far away and hotel marketing. Listen to f... [Read More]

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Fuel Hotel Marketing Podcast: Episode 71 - The Things You Must Do Before Your Hotel Opens

December 11, 2017

Congratulations on your new hotel or resort adventure! Though inevitably a bit stressful, opening a new property is undoubtedly an exciting task. Of course, you wouldn’t ever build and open your new property and just hope people show up. R... [Read More]

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Fuel Hotel Marketing Podcast: Episode 70 - What Happens When Phone Agents Act Like Your Website?

December 4, 2017

In this episode of the Fuel Hotel Marketing Podcast, the Fueligans take a tongue in cheek look at what life would be like if we treated our phone reservations like we treat our website visitors. CLICK THE PLAY BUTTON BELOW TO START LISTENING... [Read More]

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Fuel Hotel Marketing Podcast: Episode 69 - 5 Simple Marketing Psychology Hacks To Increase Direct Bookings

November 17, 2017

Reducing friction in the booking process can happen one of two ways. Either you remove the roadblocks and make the booking process more streamlined, or you apply forward pressure through the funnel by using psychology tactics that persuade pe... [Read More]

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Fuel Hotel Marketing Podcast: Episode 68 - Top 8 Travel Trend Predictions For 2018

November 5, 2017

  In this week’s episode of the Fuel Hotel Marketing Podcast, we break down Booking.com’s top 8 travel predictions for 2018. Looking for inspiration for your 2018 travel? Facilitating reservations for more than 1,500,000 room night... [Read More]

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Fuel Hotel Marketing Podcast: Episode 67 - 6 Common Analytics Mistakes You May be Making

October 30, 2017

  What’s worse than bad analytics data? Not knowing you have bad analytics data! Today we are going to cover some common horrifying pitfalls that wreak havoc in your analytics data, making it a bloody mess. CLICK THE PLAY BUTTON BELO... [Read More]

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Fuel Hotel Marketing Podcast: Episode 66 - Does Your Hotel’s Marketing Sit On A Throne Of Lies?

October 23, 2017

Does your hotel website and the online shopping experience accurately reflect the on-property experience? Or, are you a cotton headed ninny muggins who tricks unsuspecting guests into staying with you, only to disaapoint them and have them ne... [Read More]

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Fuel Hotel Marketing Podcast: Episode 65 - Does Your Hotel Have The Right Booking Engine?

October 16, 2017

All hotels and resorts are striving to make the most out of their marketing dollars. Hotels will spend countless dollars and hours finding the right audience, the right marketing channels and setting the perfect bait to bring in a new guest. ... [Read More]

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Fuel Hotel Marketing Podcast: Episode 64 - Secrets To Becoming A Hotel Advertising Pro

October 10, 2017

Google has defined 4 stages of travel, which encompasses everything from the initial spark in which someone decided they might want to take a trip all the way through the process of a guest sharing their vacation photos and experiences online... [Read More]

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Fuel Hotel Marketing Podcast: Episode 63 - How To Make Your Hotel Website More Effective By Answering Questions

September 25, 2017

Why do hotels need a website? Essentially, your website’s job is to close the uncertainty gap, which results in the casual shopper becoming  a customer. In order to close the uncertainty gap, your website must anticipate and answer questio... [Read More]

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Fuel Hotel Marketing Podcast: Episode 62 - 5 Unbelievable Hotel Marketing Facts You Need To Know And Act Upon

September 8, 2017

Fueligans tend to be nerdy about data and we’re always looking to find new insights that can help shape the marketing strategy for our hotel clients. In this episode of the Fuel Hotel Marketing Podcast, we take a look at 5 recent facts that... [Read More]

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Fuel Hotel Marketing Podcast: Episode 61 - Breaking Bad-vertising: Top Hotel Marketing Myths Debunked

August 28, 2017

As marketers, it’s far too easy for us to rest on our past successes and for us to believe that what worked yesterday will work tomorrow. The reality is that things often change and the truths that we hold close to us may end up holding us ... [Read More]

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Fuel Hotel Marketing Podcast: Episode 60 - Easily Improve Your Guest Satisfaction by Communicating The Right Way

August 12, 2017

This week, we have a special guest star, Valerie Castillo from TrustYou on the show to talk to us about an amazing study that they recently published. The study highlights the importance of communicating properly with your guest and how that ... [Read More]

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Fuel Hotel Marketing Podcast: Episode 59 - Smarter Hotel Email Automation & Personalization

July 31, 2017

The marketing mix is becoming more and more complex with new opportunities and tools constantly becoming available to hoteliers. Unfortunately, the days are not getting longer so automation and smarter marketing are required to keep your hote... [Read More]

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Fuel Hotel Marketing Podcast: Episode 58 - How to Market Your Hotel on a Shoestring Budget

July 14, 2017

Marketing your hotel can be costly, but it doesn’t have to be. In this episode we discuss some free or nearly free methods and marketing tactics that any hotel can employ to drive more awareness and more bookings to their property. CLICK T... [Read More]

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Fuel Hotel Marketing Podcast: Episode 57 - What You Missed at HITEC 2017

July 3, 2017

Stuart recently attended the HITEC 2017 show in Toronto. In this episode, we talk about the overall mood of the industry and give a shout out to some of the stand out vendors who were there. CLICK THE PLAY BUTTON BELOW TO START LISTENING. ... [Read More]

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Fuel Hotel Marketing Podcast: Episode 56 - How Your Hotel Can Dominate the SERP In A Mobile-First World

June 20, 2017

Having a mobile-first mindset is key to a successful hotel marketing strategy. To get it right, you have to make sure that you’re paying attention to PPC, the local listings, and your organic search results. In this episode, we break down a... [Read More]

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Fuel Hotel Marketing Podcast: Episode 55 - Set Your Hotel Apart With Unique Amenities

June 4, 2017

In a world of increased competition. Domination by the OTAs and the threat of disruption from DIY hoteliers, hotels have to learn to stand out from the crowd and offer unique value. At Fuel Travel, we believe that investing in the property is... [Read More]

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Fuel Hotel Marketing Podcast: Episode 54 - Why Are People Unsubscribing From Your Hotel Emails

May 19, 2017

The email database of any hotel is typically the #1 performing marketing asset available to drive revenue. While email is slightly less effective as it has been due to the growth of other mediums, it does remain one of the sure fire ways of d... [Read More]

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Fuel Hotel Marketing Podcast: Episode 53 - Everything Your Hotel Needs To Know About Attribution Modelling

May 7, 2017

There’s a lot of talk in the industry right now about attribution modelling and that scares the daylights out of a lot of people because it’s super-complicated. Well, your friends at Fuel are here to help shine a light on the ins and outs... [Read More]

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Fuel Hotel Marketing Podcast: Episode 52 - The 17 Biggest Booking Engine Mistakes That You Should Avoid

April 27, 2017

We recently published an article that highlighted the tremendous potential of using a mobile-friendly booking engine. In it, we discussed the fact that many hoteliers focus so much attention on their desktop booking experience and they overlo... [Read More]

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Fuel Hotel Marketing Podcast: Episode 51 - How Story Telling Can Get You More Bookings

April 17, 2017

Storytelling is all the rage right now, but it's not a fad. In fact, storytelling has been used as a method of communication for thousands of years. It's also a great way for your hotel to create an emotional connection with your guests, incr... [Read More]

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Fuel Hotel Marketing Podcast: Episode 50 - Special LIVE Ask Me Anything Edition

April 7, 2017

To celebrate one year and 50 episodes of the Fuel Hotel Marketing podcast, we are broadcasting live on Youtube, Facebook and Twitter. This episode is all about our loyal listeners, so we are encouraging everyone who has a burning question rel... [Read More]

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Fuel Hotel Marketing Podcast: Episode 49 - Why You Should Be User Testing Your Hotel Website

April 3, 2017

We often talk about the importance of testing your hotel website and how it helps improve your conversion rate. In this episode of the Fuel Hotel Marketing Podcast, we discuss how you can take your testing to the next level by using a qualita... [Read More]

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Fuel Hotel Marketing Podcast: Episode 48 - Stop Blaming Millennials For Increasing Guest Expectations

March 28, 2017

Let's be honest, Millennials get the blame for so many things. The truth is that those of us who were born before 1980 are simply jealous that the younger generation has it way easier than we do. One of the common criticisms of Millennials is... [Read More]

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Fuel Hotel Marketing Podcast: Episode 47 - Is Google Becoming An OTA?

March 20, 2017

2016 was a year full of fun new surprises for our favorite search engine. Travel, in particular, seems to be a special area of interest for Google as the search engine continued to revamp existing products and roll out brand new travel experi... [Read More]

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Fuel Hotel Marketing Podcast: Episode 46 - What You Need To Know About The 2017 Website Behavior Study

March 10, 2017

If you’re thinking about freshening up your hotel website, then you need to listen to this episode first. We recently joined forces with the fine folks at Flip.to to produce an amazing study of leisure travel consumer’s behavior on hotel ... [Read More]

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Fuel Hotel Marketing Podcast: Episode 45 - How To Hire A SEO Consultant For Your Hotel

March 6, 2017

Regardless of size or location, SEO is the lifeblood for any hotel. For most properties, it's the number one source of continuous, qualified traffic. For years, many people have struggled to know how to find a qualified and experienced SEO ag... [Read More]

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Fuel Hotel Marketing Podcast: Episode 44 - What OTAs Are Doing Right And Your Hotel Is Doing Wrong

February 25, 2017

In this episode, we take some of the elements from Stuart Butler's  discussion on Direct Booking Strategies for Hotels form the HSMAI Resort Best Practices Initiative Annual Roundtable Meeting. The event was held at the New York Marriott Mar... [Read More]

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Fuel Hotel Marketing Podcast: Episode 43 - 5 Things Hoteliers Must Know About Mobile Behaviors

February 20, 2017

Mobile is all the rage and it has been for many years. In fact, your friends at the Fuel hotel Marketing Podcast believe that the hype should have gone away by now. Mobile is no longer a trend, it’s the foundation of your marketing initiati... [Read More]

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Fuel Hotel Marketing Podcast: Episode 42 - How to Overcome Writer’s Block and Create Great Content (guest starring Cassidy Moore)

February 13, 2017

Content has long been the key to website success. We’re even being told now to create 10X content, but what do you do when you’re struggling to even write your first sentence? In this episode of the Fuel Hotel Marketing Podcast, we solic... [Read More]

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Fuel Hotel Marketing Podcast: Episode 41 - Did Millennials Kill Loyalty Programs? (guest starring Glenn Haussman)

February 6, 2017

What happens when the two podcast giants of the hotel industry come together? This is what happens. Check it out. Glenn Haussman, the host of the No Vacancy podcast, may well be the Kevin Bacon of the hotel industry. He’s connected to pret... [Read More]

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Fuel Hotel Marketing Podcast: Episode 40 - Different Advertising Channels Require Different Strategies

January 30, 2017

The world of hotel marketing is vast and complex.  Platforms such as Facebook can drive tons of traffic, but not always revenue.  Other systems, such as Google’s AdWords is typically focused on driving revenue.  The trouble marketers can... [Read More]

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Fuel Hotel Marketing Podcast: Episode 39 - The Year Of The Hotel Guest (Part 2)

January 22, 2017

In the second part of a two part episode, Fuel discusses the reasons why 2017 is the year of the hotel guest. Before you listen to this episode, be sure to listen to part 1: https://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode... [Read More]

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Fuel Hotel Marketing Podcast: Episode 38 - The Year Of The Hotel Guest (Part 1)

January 18, 2017

It's 2017 and it's about time we undertake that time-honored tradition of designating this the year of "something". We've given this a lot of thought hear at Fuel and we've decided that it's about time we put the focus back on the guest. Over... [Read More]

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Fuel Hotel Marketing Podcast: Episode 37- Kick Off The Year With These Hotel Marketing Resolutions

January 9, 2017

We recently wrote a blog post, entitled Top 10 Resolutions Your Hotel Should Really Be Making in 2017, in which we compared real-world resolutions to the types of habit that hotel marketers and hotel marketing agencies should be adopting. In ... [Read More]

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Fuel Hotel Marketing Podcast: Episode 36 - The Best FREE Hotel Marketing Tools for 2017

January 3, 2017

The Fuel team are big fans of being efficient and productive with our time. We are always looking for new tools that help us market our hotels smarter and more effectively. When we can’t find a tool that satisfies our specific needs, someti... [Read More]

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Fuel Hotel Marketing Podcast: Episode 35 - Are You Making These Top 10 Hotel PPC Mistakes?

December 19, 2016

There's no doubt that adWords PPC is one of the best and most effective marketing channels available for your hotel.; however, far too many hotels and hotel marketing agencies are making some very avoidable mistakes when managing their campai... [Read More]

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Fuel Hotel Marketing Podcast: Episode 34 - How People Use their Phones for Travel According to Google

December 9, 2016

In this episode of the Fuel Hotel Marketing Podcast, we discuss a survey conducted by Google via Ipsos in October 2016 to US smartphone users age 18-64. The study had some really interesting data and we dig through it and give you some insigh... [Read More]

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Fuel Hotel Marketing Podcast: Episode 33 - How Expedia's Rev+ Can Help Your Hotel

December 3, 2016

Expedia recently launched Rev+, a revenue management tool designed to provide hotel partners with smart, actionable data and insights. As part of Expedia Partner Central (EPC), the company’s partner portal which helps hotels manage their pr... [Read More]

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Fuel Hotel Marketing Podcast: Episode 32 - What We Learned at Internet Summit and HX 2016

November 23, 2016

Your Fueligan friends recently attended the Internet Summit and the HX 2016 shows. In this episode, we discuss our takeaways from each and also announce a special guest for next week’s episode. CLICK THE PLAY BUTTON BELOW TO START LISTENIN... [Read More]

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Fuel Hotel Marketing Podcast: Episode 31 - Build Links Like A Boss: The Hotelier’s Simple Guide To Link Building

November 21, 2016

Links from other websites to your own hotel website are the foundation of good search ranking, but they also play an important role in exposing new people to your property. A hotel’s goal should be to have a wide and varied link profile fro... [Read More]

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Fuel Hotel Marketing Podcast: Episode 30 - Is Your Hotel Making These Top 10 Website Mistakes?

November 7, 2016

Your hotel website is the cornerstone of your hotel’s success. It’s the focal point of your marketing efforts, the virtual front lobby to your property and the battleground upon which you will win or lose against your competition and the ... [Read More]

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Fuel Hotel Marketing Podcast: Episode 29 - Travel Digital Marketing Summit Recap

October 30, 2016

Some of your Fueligan friends attended the first ever Travel Digital Marketing Summit hosted by Leonardo this week. We thought it would be fun to discuss some of the best takeaways from the summit and give our listeners the TL;DW version. C... [Read More]

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Fuel Hotel Marketing Podcast: Episode 28 - Is Your Hotel Taking Advantage of Cyber Monday?

October 24, 2016

For some hotels, Cyber Monday may be the single largest volume booking day of the entire year. Is your property taking part in this phenomenal opportunity? In this episode of the Fuel Hotel Marketing Podcast, we discuss the ways that your hot... [Read More]

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Fuel Hotel Marketing Podcast: Episode 27 - Airb-N-Bust? What Hotels Can Learn From The World’s Biggest Travel Disruptor

October 17, 2016

AirBNB seems to be everywhere in the media right now. Will this industry disruptor spell certain doom for the hotel industry, or are there lessons that hoteliers can learn from this innovative start-up that can help them drive more business a... [Read More]

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Fuel Hotel Marketing Podcast: Episode 26 - Converting After The Conversion: Making Your Thank You Pages Work

October 11, 2016

Hoteliers, and marketers in general, think the conversion process ends once a booking takes place.  This thought process is not only wrong, but it is costing you in lost revenue.  Why? Because once a person converts once, they are much more... [Read More]

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Fuel Hotel Marketing Podcast: Episode 25 - How To Make Amazing Video Content

October 1, 2016

Video is an essential component of any hotel’s marketing strategy. In this episode we dig into some ideas for good content, practical tips, how to integrate the video into your site, how to distribute video on social media and even discuss ... [Read More]

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Fuel Hotel Marketing Podcast: Episode 24 - Google Changes Your Hotel Needs to Know

September 23, 2016

It's all about Google this week. We discuss the latest changes to the Google Search Engine Results Page, the latest Penguin algorithm update and also check out the latest vacation planning mobile app, Google Trips. CLICK THE PLAY BUTTON BEL... [Read More]

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Fuel Hotel Marketing Podcast: Episode 23 - The Best and Worst Travel Industry Mobile Apps

September 16, 2016

Mobile Apps are all the rage, in this episode, we look at the good, the bad and the ugly app from the major travel industry players. Find out who’s doing it right and who’s doing it very, very wrong. Also, we look at some data from indiv... [Read More]

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Fuel Hotel Marketing Podcast: Episode 22 - Hotel Marketing Metrics That Actually Matter

September 12, 2016

Paying attention to your data is critical if you want to be a successful hotel marketer. The challenge is knowing which metrics to pay attention to and which ones are vanity metrics that can lead you to the wrong conclusion. In this episode, ... [Read More]

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Fuel Hotel Marketing Podcast: Episode 21 - What Every Hotel Needs to Know About Digital Marketing in 2016 (Courtesy of HSMAI)

September 2, 2016

The Hospitality Sales and Marketing Association International (HSMAI) is one of the industry's leading advocates for intelligent, sustainable hotel revenue growth. The association provides hotel professionals & their partners with tools, ... [Read More]

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Fuel Hotel Marketing Podcast: Episode 20 - How to Easily Create Amazing Content

August 26, 2016

Chances are, if you have a product or service to sell, you are producing content in some form or fashion. From text, photos and videos to interactive widgets and downloads, the Internet is essentially a great big web of content. In order for ... [Read More]

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Fuel Hotel Marketing Podcast: Episode 19 - The Art and Science of Upselling Your Hotel Guest

August 19, 2016

In this ultra-competitive hospitality industry, profitability is tough to maintain. Consumers have more research power than ever and have the tools and technology at their disposal to find the best available rate with ease. This, coupled with... [Read More]

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Fuel Hotel Marketing Podcast: Episode 18 - The War Between OTAs and Hotels is Reaching Boiling Point

August 12, 2016

In the inaugural episode of the Fuel Hotel Marketing Podcast, we discussed the OTAs vs. Direct bookings and gave some ideas on how you can reclaim some of your guests. In this episode, we discuss the fact that the war is heating up. All the p... [Read More]

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Fuel Hotel Marketing Podcast: Episode 17 - How to Turn Loyal Guests into Brand Advocates

August 8, 2016

How can you turn your guests into promoters of your property? Loyal guests can be your best marketers. Don’t overlook their potential. In this episode of the Fuel Hotel Marketing Podcast, we break down some top tips to get your guests engag... [Read More]

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Fuel Hotel Marketing Podcast: Episode 16 - The Definitive Hotel On-Page SEO Cheat Sheet

July 29, 2016

Despite search engines doing their best to push organic results down and replace them with more paid ads, every hotel still relies on a steady stream of free traffic from organic search engine results. SEO can be very daunting due to the vast... [Read More]

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Fuel Hotel Marketing Podcast: Episode 15 - How to Deal With a Social Media or PR Crisis

July 23, 2016

Your social fan base can be one of your hotel’s best assets and word-of-mouth exposure can be priceless.  However massive social exposure is not always a good thing… So what do you do when a guest tweets a photo of bedbugs, or someone p... [Read More]

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Fuel Hotel Marketing Podcast: Episode 14 - How Your Hotel Can Benefit From Newsjacking (Pokemon Go Edition)

July 15, 2016

Pokemon are everywhere and Pokemon Go is everywhere in the media right now and everyone is trying to get their own little piece of attention from this world-wide phenomenon by trying to newsjack these imaginary monsters. This is the inspirati... [Read More]

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Fuel Hotel Marketing Podcast: Episode 13 - The Do’s & Don’ts of Social Media For Hotels

July 11, 2016

In this week’s episode of the Fuel Hotel Marketing Podcast, we dig into the world of social media. What social media platforms are right for your hotel? What types of posts should your hotel be making? Which hotels are doing a good job on F... [Read More]

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Fuel Hotel Marketing Podcast: Episode 12 - Travel News Roundup July 2016

July 5, 2016

In this week’s episode of the Fuel Hotel Marketing Podcast, we keep it short and sweet. We’ve been a little distracted this week with our local college baseball team, the Coastal Carolina Chanticleers, winning the college world series and... [Read More]

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Fuel Hotel Marketing Podcast: Episode 11 - What We Learned at HITEC 2016

June 24, 2016

Your friends from the Fuel Hotel Marketing Podcast took a trip to New Orleans this week for the Hospitality Industry Technology Exposition & Conference (HITEC). We met lots of neat hoteliers and showed off our mobile app, booking engine, ... [Read More]

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Fuel Hotel Marketing Podcast: Episode 10 - Should My Hotel Have a Blog?

June 19, 2016

In this episode of the Fuel Hotel Marketing Podcast, we discuss whether or not a hotel needs a blog. You’re already super-busy, should you spend some of your precious time creating and maintaining a blog? Should the blog be a part of your s... [Read More]

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Fuel Hotel Marketing Podcast: Episode 9 - The ABCs of A/B Testing

June 10, 2016

We get testy with each other this week, as we talk about how to effectively run tests on your website in order to increase conversion and revenue. The episode also features a super-secret special guest from a galaxy far, far away. If y... [Read More]

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Fuel Hotel Marketing Podcast: Episode 8 - Outsmart Other Hotels with Competitive Advertising

June 5, 2016

We get a little bit sneaky in this episode because we're discussing ways to take market share away from your competition with some very aggressive tactics. If your hotel is looking to experiment with something new, this episode is for you. ... [Read More]

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Fuel Hotel Marketing Podcast: Episode 7 - How to Get More Hotel Bookings and Influence People

May 28, 2016

Are you ready to drink from a fire hose? This is a fast-paced episode focuses on ways to influence your potential guest's decision making and increase your online bookings. We cover a bunch of tactics that have a proven track record of gettin... [Read More]

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Fuel Hotel Marketing Podcast: Episode 6 - TripAdvisor: Friend or Foe?

May 20, 2016

There's no denying the power and influence that TripAdvisor has on the travel industry. Yet, some hoteliers are still ignoring or refusing to accept the fact that TripAdvisor can help increase bookings and RevPar. In this episode, we discuss ... [Read More]

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Fuel Hotel Marketing Podcast: Episode 5 - Top 3 SEO Ranking Factors for Hotels

May 16, 2016

Everything you need to know about content, links and Google's RankBrain for your hotel SEO in one super episode of the Fuel Hotel Marketing Podcast. What are the top 3 SEO ranking factors? What keywords should my hotel target? How can I make ... [Read More]

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Fuel Hotel Marketing Podcast: Episode 4 - Paid Advertising for Hotels

May 6, 2016

Should my hotel spend its advertising budget on Google adwords? Should my hotel bid on brand keywords? Is Facebook advertising right for my hotel? What is Google Hotel Ads? These questions and more are tackled in this episode of the fuel hote... [Read More]

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Fuel Hotel Marketing Podcast: Episode 3 - Does Your Hotel Need a Mobile App?

April 29, 2016

Should your hotel have a mobile app? What are the benefits to your property from an operational standpoint? How can a mobile app make your hotel more money? What features should your hotel mobile app have? How do you get guests to download... [Read More]

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Fuel Hotel Marketing Podcast: Episode 2 - Email Marketing for Hotels

April 16, 2016

In this episode, the Fueligans dig into the subject of email marketing. Even some of the big hotels sometimes make mistakes. Be sure that your property isn't doing the same thing. Submit your questions on Twitter to @fueltravel. Download our... [Read More]

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Fuel Hotel Marketing Podcast: Episode 1 - Relying on OTAs vs. Direct Bookings

April 12, 2016

In the first episode of the Fuel Hotel Marketing podcast, the Fueligans discuss how Hilton and Marriott are offering incentives for guests to book direct in order to avoid paying the hefty commissions to the OTAs. The episode also offers some... [Read More]

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