The Fuel Blog

Podcast

Enjoy the latest hotel marketing news and insightful marketing tips in the weekly Fuel Hotel Marketing Podcast. Listen to and subscribe on iTunes or SoundCloud and start adding some fuel to your resort or hotel's marketing strategy.

Subscribe to the Fuel Hotel Marketing Podcast on iTunes Listen to the Fuel Hotel Marketing Podcast on Soundcloud Listen to the Fuel Hotel Marketing Podcast on Stitcher Google-play-logo

Welcome to the Fuel Hotel Marketing Podcast, a weekly discussion on the latest and greatest hotel industry news and events. Each week, a group of talented hotel marketers from Fuel meet to share our thoughts on the weekly topic. Each episode offers actionable tips and tactics that your hotel can implement to help you put more heads in beds, reduce your reliance on OTAs, and improve your hotel marketing operations. Led by our fearless Chief Operating Officer, Stuart Butler, the Fuel Hotel Marketing Podcast has quickly become the most popular podcast in the hotel industry. Peruse our full episode list below and feel free to share your thoughts in the comments. You can also submit your hotel marketing question to be featured on our show!

podcast5.jpg

Fuel Hotel Marketing Podcast: Episode 94 – Shocking Revelations About Converting the Customer: EyeforTravel Report Takeaways

Today we are talking about our takeaways from part two of a three-part study performed by EyeforTravel in the Behavioral Analytics Report Series. This report is all about driving consumers through the...Read more »
Stuart ButlerFuel Hotel Marketing Podcast: Episode 94 – Shocking Revelations About Converting the Customer: EyeforTravel Report Takeaways
podcast2.jpg

Fuel Hotel Marketing Podcast: Episode 92 – 2018 Hotel Technology Study Reveals Surprising Alignment Between Hoteliers and Vendors

As technology leaders in the hospitality industry, your friends at Fuel Travel, Flip.to, and StayNTouch joined forces to conduct an extensive study of hundreds of hoteliers and suppliers with a goal t...Read more »
Stuart ButlerFuel Hotel Marketing Podcast: Episode 92 – 2018 Hotel Technology Study Reveals Surprising Alignment Between Hoteliers and Vendors
podcast3.jpg

Fuel Hotel Marketing Podcast: Episode 83 – 8 Email Marketing Mistakes Hotels Should Avoid (from Marketo)

On today’s episode, find out all of the mistakes that are holding your email marketing campaign back as we run through Marketo’s list of the most common email marketing mishaps. CLICK THE PLAY BUT...Read more »
Stuart ButlerFuel Hotel Marketing Podcast: Episode 83 – 8 Email Marketing Mistakes Hotels Should Avoid (from Marketo)
podcast4.jpg

Fuel Hotel Marketing Podcast: Episode 81 – Top 10 Ways To Drive Direct Bookings In 2018

How should hotels be spending their marketing dollars? We Break down our top 10 lists of hotel marketing investments in this week’s Fuel Hotel Marketing Podcast. Digital marketing has made marketing...Read more »
Stuart ButlerFuel Hotel Marketing Podcast: Episode 81 – Top 10 Ways To Drive Direct Bookings In 2018
podcast3.jpg

Fuel Hotel Marketing Podcast: Episode 78 – Your Hotel Isn’t Ready For The Second Mobile Tipping Point

Has the world not realized yet? Mobile is a big deal and you need to be doing everything you can to cater to the consumer’s desire to book on mobile. In this episode, we look at a recent white paper...Read more »
Stuart ButlerFuel Hotel Marketing Podcast: Episode 78 – Your Hotel Isn’t Ready For The Second Mobile Tipping Point
podcast2.jpg

Fuel Hotel Marketing Podcast: Episode 77 – Why Hotels Should Be Paying Attention To AR, VR And AI

There are a lot of buzz-worthy two-letter acronyms thrown around these days. None more so than Augmented Reality (AR), Virtual Reality (VR), and Artificial Intelligence (AI), But, what do these things...Read more »
Stuart ButlerFuel Hotel Marketing Podcast: Episode 77 – Why Hotels Should Be Paying Attention To AR, VR And AI
podcast4.jpg

Fuel Hotel Marketing Podcast: Episode 76 – Don’t Believe The Hype About Blockchain Or Voice Search…Yet

There is a lot of buzz in the hotel industry about both blockchain and voice search. While both are undoubtedly going to have a major impact on society, the Fueligans have a lively discussion about bo...Read more »
Stuart ButlerFuel Hotel Marketing Podcast: Episode 76 – Don’t Believe The Hype About Blockchain Or Voice Search…Yet
podcast4.jpg

Fuel Hotel Marketing Podcast: Episode 72 – 10 Marketing Lessons Your Hotel Can Learn From Star Wars Quotes

In a shameless effort to newsjack the hysteria revolving around the release of Star Wars The Last Jedi, the Fuel Hotel Marketing Podcast this week is trying to draw comparisons between the galaxy far,...Read more »
Stuart ButlerFuel Hotel Marketing Podcast: Episode 72 – 10 Marketing Lessons Your Hotel Can Learn From Star Wars Quotes
podcast5.jpg

Fuel Hotel Marketing Podcast: Episode 70 – What Happens When Phone Agents Act Like Your Website?

In this episode of the Fuel Hotel Marketing Podcast, the Fueligans take a tongue in cheek look at what life would be like if we treated our phone reservations like we treat our website visitors. CLICK...Read more »
Stuart ButlerFuel Hotel Marketing Podcast: Episode 70 – What Happens When Phone Agents Act Like Your Website?
podcast2.jpg

Fuel Hotel Marketing Podcast: Episode 69 – 5 Simple Marketing Psychology Hacks To Increase Direct Bookings

Reducing friction in the booking process can happen one of two ways. Either you remove the roadblocks and make the booking process more streamlined, or you apply forward pressure through the funnel by...Read more »
Stuart ButlerFuel Hotel Marketing Podcast: Episode 69 – 5 Simple Marketing Psychology Hacks To Increase Direct Bookings
podcast5.jpg

Fuel Hotel Marketing Podcast: Episode 66 – Does Your Hotel’s Marketing Sit On A Throne Of Lies?

Does your hotel website and the online shopping experience accurately reflect the on-property experience? Or, are you a cotton headed ninny muggins who tricks unsuspecting guests into staying with you...Read more »
Stuart ButlerFuel Hotel Marketing Podcast: Episode 66 – Does Your Hotel’s Marketing Sit On A Throne Of Lies?
podcast2.jpg

Fuel Hotel Marketing Podcast: Episode 65 – Does Your Hotel Have The Right Booking Engine?

All hotels and resorts are striving to make the most out of their marketing dollars. Hotels will spend countless dollars and hours finding the right audience, the right marketing channels and setting ...Read more »
Stuart ButlerFuel Hotel Marketing Podcast: Episode 65 – Does Your Hotel Have The Right Booking Engine?
podcast1.jpg

Fuel Hotel Marketing Podcast: Episode 63 – How To Make Your Hotel Website More Effective By Answering Questions

Why do hotels need a website? Essentially, your website’s job is to close the uncertainty gap, which results in the casual shopper becoming  a customer. In order to close the uncertainty gap, your ...Read more »
Stuart ButlerFuel Hotel Marketing Podcast: Episode 63 – How To Make Your Hotel Website More Effective By Answering Questions
podcast5.jpg

Fuel Hotel Marketing Podcast: Episode 62 – 5 Unbelievable Hotel Marketing Facts You Need To Know And Act Upon

Fueligans tend to be nerdy about data and we’re always looking to find new insights that can help shape the marketing strategy for our hotel clients. In this episode of the Fuel Hotel Marketing Podc...Read more »
Stuart ButlerFuel Hotel Marketing Podcast: Episode 62 – 5 Unbelievable Hotel Marketing Facts You Need To Know And Act Upon
podcast2.jpg

Fuel Hotel Marketing Podcast: Episode 60 – Easily Improve Your Guest Satisfaction by Communicating The Right Way

This week, we have a special guest star, Valerie Castillo from TrustYou on the show to talk to us about an amazing study that they recently published. The study highlights the importance of communicat...Read more »
Stuart ButlerFuel Hotel Marketing Podcast: Episode 60 – Easily Improve Your Guest Satisfaction by Communicating The Right Way
podcast1.jpg

Fuel Hotel Marketing Podcast: Episode 53 – Everything Your Hotel Needs To Know About Attribution Modelling

There’s a lot of talk in the industry right now about attribution modelling and that scares the daylights out of a lot of people because it’s super-complicated. Well, your friends at Fuel are here...Read more »
Stuart ButlerFuel Hotel Marketing Podcast: Episode 53 – Everything Your Hotel Needs To Know About Attribution Modelling
podcast5.jpg

Fuel Hotel Marketing Podcast: Episode 52 – The 17 Biggest Booking Engine Mistakes That You Should Avoid

We recently published an article that highlighted the tremendous potential of using a mobile-friendly booking engine. In it, we discussed the fact that many hoteliers focus so much attention on their ...Read more »
Stuart ButlerFuel Hotel Marketing Podcast: Episode 52 – The 17 Biggest Booking Engine Mistakes That You Should Avoid
podcast2.jpg

Fuel Hotel Marketing Podcast: Episode 50 – Special LIVE Ask Me Anything Edition

To celebrate one year and 50 episodes of the Fuel Hotel Marketing podcast, we are broadcasting live on Youtube, Facebook and Twitter. This episode is all about our loyal listeners, so we are encouragi...Read more »
Stuart ButlerFuel Hotel Marketing Podcast: Episode 50 – Special LIVE Ask Me Anything Edition
podcast1.jpg

Fuel Hotel Marketing Podcast: Episode 48 – Stop Blaming Millennials For Increasing Guest Expectations

Let’s be honest, Millennials get the blame for so many things. The truth is that those of us who were born before 1980 are simply jealous that the younger generation has it way easier than we do...Read more »
Stuart ButlerFuel Hotel Marketing Podcast: Episode 48 – Stop Blaming Millennials For Increasing Guest Expectations