Our award-winning team of certified hotel ppc specialists manage and optimize strategically targeted campaigns across popular search engines, display networks, social networks and META sites such as TripAdvisor’s Trip Connect and Google Hotel Ads.
Pay Per Click Advertising For Today's Hotels
Search Engine Marketing (SEM) for hotels, also know as performance marketing or pay-per-click, is one of the fastest ways for your property to put heads in beds. SEM drives better ROI than distributing your inventory on the OTAs and can be ramped up or pulled back based on occupancy and demand. This is not a set it and forget it channel. Good SEM requires diligence, experimentation and a deep understanding of market conditions and trends.
By partnering with Fuel, your hotel will gain more exposure, more clicks and more bookings. We make your hotel advertising budget stretch further and we generate outstanding ROI.Try Our PPC ROI Calculator
Fuel’s hotel SEM campaigns are well thought out, well organized, and well documented. We combine carefully selected target keywords, well crafted ad copy and optimized landing pages in order to maximize your conversion rates and your profits. Learn more about PPC campaign management and optimizations here.
With over 50% of all searches now performed by a mobile device, it is imperative that your hotel takes a mobile-first approach to its advertising strategy. At Fuel, we make sure that the ad copy is inline with the consumer’s intent and that the website offers a great mobile-friendly conversion experience. Learn more about the mobile ppc campaigns for hotels here.
Fuel strongly encourages its hotel partners to participate in any channel where your can reduce your reliance on the Online Travel Agents (OTAs) and increase your direct bookings. By adopting a rate strategy and offering incentives that encourage direct bookings, channels such as Google Hotel Ads (Hotel Ads_ and TripAdvisor’s Trip Connect can place you in a favorable light against the Expedia, Hotels.com and the other OTAs. Get your bookings back and gain market share away from these unnecessary middlemen.
Bidding on broad terms is only one part of a successful search engine marketing campaign. Fuel also evaluates the competition that’s bidding on your own brand keywords and determines whether or not you should bid on these same terms in order to muscle out the OTAs and other vultures who wish to take advantage of the strength of your brand. Learn more about hotel brand protection through PPC here.
It’s all about making the purchase journey as easy and frictionless as possible for your guest. Fuel combines compelling copy with great graphic design to ensure that the landing page reinforces the messaging from the ad that solicited the click and that the call to action and conversion path are clear and easy to understand. Learn more about landing page optimization here.
As with all of Fuel’s digital marketing services for hotels, our partners are able to track performance 24/7 via the Fuel Gauge Hotel Marketing Dashboard. We also provide frequent updates on ad performance such as cost -per click (CPC), click-through rate (CTR), conversion rate (CR) and return on ad spend (ROAS).
One thing we know is that for everything you do, you should test, test and test again.
We wish to be good stewards of your advertising budget and to that end, we constantly test ad copy to maximize relevant clicks and drive maximum revenue. We are always paying attention to market conditions, consumer demand, seasonality, special offers, and consumer behavior. A constant blend of monitoring ad performance and optimizing based on those findings ensures that your property is getting the most out of its ad campaigns. Learn more about PPC Ad Testing here.
The best and most effective method for display advertising is to stay top of mind with consumers who have indicated an interested in your property and who are still heavily in the buying cycle for their next trip. By identifying these consumers through personalized cookies, Fuel helps the hotel refine the message and entice the guest to choose your property rather than the competition. Retargeting through channels such as Remarketing List for Search Ads (RLSA) from Google also allows your property to cast a wider net and bid on keywords that may not previously have been viable. Learn more about retargeting and remarketing for hotels here.
Know your Pay-Per-Click ROI!
To get started, Just enter the following metrics, hit calculate, and prepare to be enlightened. You can also play with the values to see what increases and decreases in various metrics will do to your ROI.
* Note: Return On Ad Spend (ROAS) is called Value/Cost in AdWords. ROI subtracts the cost of advertising, but ROAS does not.
Here’s a look at the terms that affect your Pay-Per-Click advertising:
- ROI = Return On Investment (Gross Profit/Cost)
- ROAS = Return On Ad Spend (Revenue/Cost)
- CPC = Cost Per Click
- Conversion Rate = % Of Visitors Who Buy
- Average Sale = Value Per Conversion = Revenue Per Conversion