Getting your business seen in the crowded landscape of travel-based web searches is more important — and more daunting — than ever. Our team of search engine optimization experts have been providing successful hospitality SEO campaigns to hundreds of hotels since 1994.
Search Engine Optimization for today's hotels.
For a hotel to be successful, it must provide unique and engaging content on its website. The hotel website must also be blazing fast, have a great user-experience, be mobile-friendly and must be optimized for all of the latest search engine algorithm updates, including Google Panda and Google Penguin.
Fuel provides a wide array of search engine optimization strategies and tactics to ensure that a hotel website shows up near the top of the SERP. From copywriting to benchmarking the SEO competitors and everything in between, Fuel focuses on increasing your hotel’s search engine rankings for brand and broad terms.Get Your Free Evaluation
Selecting the right keywords is the first step in creating a successful Hotel SEO campaign. Your property should target the keywords that are actually being used by your prospective guests. By carefully evaluating which keywords are most relevant, have the most search volume and yield the highest revenue, Fuel will work with you to determine which pages within your hotel’s website should target the selected keywords. Learn more about the keyword research process for hotels here.
While your hotel should never ‘chase the Google algorithm, there is a lot of wisdom in the notion of staying up to date from a technical perspective. At Fuel, we spend a lot of time learning about how Google and the other search engines crawl and index your hotel’s website. Ensuring that the site is optimized to take advantage of the latest updates is a critical step to SEO success. Learn more about performing a technical website audit here.
In the world of organic search ranking, inbound links are equivalent to votes of endorsement. It’s not just about the number of votes your hotel gets, its also about the quality of those votes. The more reputable a website is, the more value there is in that link. Fuel will devise a strategy to help you build content that earns high-quality links and social shares and will also help distribute that content and solicit more interest and more links through proactive outreach to relevant sources. Learn more about link building for hotels here.
Understanding where your hotel stacks up against the competition is always good practice. Taking that one step further, Fuel can analyze and monitor what other properties in your area are doing, what content they are creating, what links they are earning, and where they’re ranking. By leveraging the information from this tactic, you hotel can gain a competitive advantage and dominate the SERP.
Your hotel may have the prettiest website in the world, but without great content, it will not be found on search engines. Fuel will work with you and your internal staff to ensure that your property’s unique qualities are reflected in your website content. The content should be fresh, engaging and written with your hotel’s unique voice. Whether we write the content, or you write it yourself, we will always ensure that every page on your site is fully optimized for your target keywords. Learn more about creating killer website content here.
Setting goals and keeping track of SEO success is critical. It’s not just about the rankings, it’s about inbound links, the quality of the keywords, what changes have occurred on the SERP and how all of this relates to your other marketing efforts. All of this and more is tracked and is accessible to you 24-7 through the Fuel Gauge Marketing Dashboard for Hotels. Ultimately, the success of your hotel SEO campaign will be measured by ROI. Fuel provides frequent reports as to how much revenue you are generating from organic search engine optimization.