The email database of any hotel is typically the #1 performing marketing asset available to drive revenue. While email is slightly less effective as it has been due to the growth of other mediums, it does remain one of the sure fire ways of driving bookings when you need them. CLICK THE PLAY BUTTON BELOW
Fuel Hotel Marketing Podcast: Episode 53 – Everything Your Hotel Needs To Know About Attribution ModellingStuart Butler May 7, 2017
There’s a lot of talk in the industry right now about attribution modelling and that scares the daylights out of a lot of people because it’s super-complicated. Well, your friends at Fuel are here to help shine a light on the ins and outs of attribution modelling and all of the considerations you should be
Fuel Hotel Marketing Podcast: Episode 52 – The 17 Biggest Booking Engine Mistakes That You Should AvoidStuart Butler April 27, 2017
We recently published an article that highlighted the tremendous potential of using a mobile-friendly booking engine. In it, we discussed the fact that many hoteliers focus so much attention on their desktop booking experience and they overlook the mobile engine all together. This got us thinking about the mistakes that are often made when it
Let’s be honest with ourselves: We hit the mobile tipping point back in 2014. And yet, we still see mobile bookings and mobile revenue lagging far behind. Why is that? The conventional wisdom is that mobile is “earlier in the conversion funnel.” It’s where people are getting inspired or simply researching before switching to the
Storytelling is all the rage right now, but it’s not a fad. In fact, storytelling has been used as a method of communication for thousands of years. It’s also a great way for your hotel to create an emotional connection with your guests, increase bookings and increase positive word of mouth exposure. In this episode,
To celebrate one year and 50 episodes of the Fuel Hotel Marketing podcast, we are broadcasting live on Youtube, Facebook and Twitter. This episode is all about our loyal listeners, so we are encouraging everyone who has a burning question related to marketing to submit questions either before or during the show to @fuel travel
MYRTLE BEACH, S.C., April 4, 2017 – Fuel, the travel and tourism industry experts on driving direct bookings, is approaching the one-year anniversary and 50th episode of its Fuel Hotel Marketing Podcast. To celebrate, Fuel will be live streaming the momentous 50th episode on YouTube and Facebook at 2 p.m. EDT on Friday, April 7.
We often talk about the importance of testing your hotel website and how it helps improve your conversion rate. In this episode of the Fuel Hotel Marketing Podcast, we discuss how you can take your testing to the next level by using a qualitative testing tool such as UserTesting.com to support your quantitative data CLICK
Fuel Hotel Marketing Podcast: Episode 48 – Stop Blaming Millennials For Increasing Guest ExpectationsStuart Butler March 28, 2017
Let’s be honest, Millennials get the blame for so many things. The truth is that those of us who were born before 1980 are simply jealous that the younger generation has it way easier than we do. One of the common criticisms of Millennials is that they are spoiled and they have a send of
2016 was a year full of fun new surprises for our favorite search engine. Travel, in particular, seems to be a special area of interest for Google as the search engine continued to revamp existing products and roll out brand new travel experiences. In this episode, we discuss the likelihood that Google will bite the
StayNTouch, Fuel & Flip.to reveal how to win guests at every step of the traveler journey in upcoming WebinarStuart Butler March 14, 2017
MYRTLE BEACH, SC—MARCH 14, 2017—StayNTouch, innovators in mobile technology and Property Management Systems, have teamed up with travel industry and direct booking experts Fuel, and hotel advocacy platform pioneers Flip.to, for a joint webinar—‘The Evolution of Guest Expectations and How Hotels can Exceed the New Demands.’ The event will help hotels exceed their guests’ evolving
Fuel Hotel Marketing Podcast: Episode 46 – What You Need To Know About The 2017 Website Behavior StudyStuart Butler March 10, 2017
If you’re thinking about freshening up your hotel website, then you need to listen to this episode first. We recently joined forces with the fine folks at Flip.to to produce an amazing study of leisure travel consumer’s behavior on hotel websites. In this episode, we drill down into some of the key findings and offer
The key to reducing OTA reliance for hotels is simple: understand guests’ expectations. Learn how you can get your hotel back on track for direct bookings!
Regardless of size or location, SEO is the lifeblood for any hotel. For most properties, it’s the number one source of continuous, qualified traffic. For years, many people have struggled to know how to find a qualified and experienced SEO agency for hotels because there are way too many cowboys out there who guarantee results
In this episode, we take some of the elements from Stuart Butler’s discussion on Direct Booking Strategies for Hotels form the HSMAI Resort Best Practices Initiative Annual Roundtable Meeting. The event was held at the New York Marriott Marquis on Feb 21st, 2017. The topics being discussed were confidential, but Stuart cleared it with the
Mobile is all the rage and it has been for many years. In fact, your friends at the Fuel hotel Marketing Podcast believe that the hype should have gone away by now. Mobile is no longer a trend, it’s the foundation of your marketing initiatives. In this episode, we discuss this great article from Hotel
Fuel Hotel Marketing Podcast: Episode 42 – How to Overcome Writer’s Block and Create Great Content (guest starring Cassidy Moore)Stuart Butler February 13, 2017
Content has long been the key to website success. We’re even being told now to create 10X content, but what do you do when you’re struggling to even write your first sentence? In this episode of the Fuel Hotel Marketing Podcast, we solicit the help from one of the industry’s best content creators, Cassidy Moore.
At Fuel, we like data. It makes our lives easier, often teaches us something new, and it helps up in our continued pursuit to improve the effectiveness of our hotel marketing solutions. For that reason, we constantly survey travellers and put out our findings in the form of travel research studies. This time, we didn’t
Fuel Hotel Marketing Podcast: Episode 41 – Did Millennials Kill Loyalty Programs? (guest starring Glenn Haussman)Stuart Butler February 6, 2017
What happens when the two podcast giants of the hotel industry come together? This is what happens. Check it out. Glenn Haussman, the host of the No Vacancy podcast, may well be the Kevin Bacon of the hotel industry. He’s connected to pretty much everyone is some form or fashion and regularly gets A-listers to
Fuel Hotel Marketing Podcast: Episode 40 – Different Advertising Channels Require Different StrategiesStuart Butler January 30, 2017
In this edition of the Fuel Hotel Marketing Podcast we’ll be reviewing a few of the most effective channels for hotels. What you can take away from this is… You can’t apply the same thought process to all marketing channels, regardless of how similar they appear to be.
In the second part of a two part episode, Fuel discusses the reasons why 2017 is the year of the hotel guest. Before you listen to this episode, be sure to listen to part 1: http://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-38-year-hotel-guest-part-1/ CLICK THE PLAY BUTTON BELOW TO START LISTENING. If you like what you hear, please leave a comment
It’s 2017 and it’s about time we undertake that time-honored tradition of designating this the year of “something”. We’ve given this a lot of thought hear at Fuel and we’ve decided that it’s about time we put the focus back on the guest. Over the next two episodes of the Fuel Hotel Marketing Podcast, we
Every year, the gurus in every industry like to summarize their expectations and assumptions for the upcoming 12 months into a catchy headline. For example, for many people, 2016 was a year focused on the “Battle for direct bookings.” This culminated in the big brands spending millions on book-direct campaigns and the OTAs responding by
We recently wrote a blog post, entitled Top 10 Resolutions Your Hotel Should Really Be Making in 2017, in which we compared real-world resolutions to the types of habit that hotel marketers and hotel marketing agencies should be adopting. In this episode, we recap the list and give some additional insights as only your Fueligan
Curious about what your hotel’s top priorities should be for 2017? We’ve got the rundown on the top 10 resolutions for success in the new year.