The Fuel Blog
On the cutting edge of hotel marketing.
At Fuel we have some the travel industry’s brightest minds working to constantly stay ahead of digital trends and marketing technology and keep up with the latest hotel marketing news. Here’s a look at some of our most recent articles, insights and research findings:
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This week's Friday Fuel explores two Google updates - Panda 4.2 and Hotel Finder interface, how one hotel group is promoting their mobile booking app, & much more. Check it out!Read more »Friday Fuel: Google Updates, Mobile Apps, & More
This week's Friday Fuel covers a Japanese Hotel run by robots, UGC's importance to hotels, OTA pricing mishaps, Traveler Mindset Conference in NYC, and J.D. Power's latest hotel satisfaction survey.Read more »Friday Fuel: Robot Hotels, OTA Mishaps & J.D Power Hotel Survey
It's a no brainer that brands are always attempting to boost awareness and sales via email marketing. Often they end up overloading consumer's inboxes with irrelevant messages. Learn how to stand out with our tips. Read more »Mastering the Art of Email Marketing
The Google review system seems to employ some shady practices when it comes to pulling review snippets and presenting hotel SERPs. Learn more about how you can combat this practice here. Read more »Dear Google, Volume 1: Why Does Your Hotel Review System Suck?
The world has been rocked by the news of another celebrity breakup this week. I'm not talking about Ben Affleck and Jennifer Garner — that one has been discussed enough already. I'm referring to Yahoo and Bing.Read more »Is Yahoo really dumping Bing in favor of Google Ads?