There are several different categories of hotel welcome emails that we recommend you send to guests before they arrive at your hotel. We also recommend that you write a repeat guest welcome letter – that is, a variation of your welcome emails that are tailored to loyal guests who are staying at your hotel for […]
11 Reasons Why Hotels Should Have Mobile Apps
According to a study by New York University, nearly two-thirds of brand and independent hotels say they plan to adopt mobile app functionality by the end of 2022. In the past, we’ve discussed why 2021 would be a big year for hotels to transition to a contactless experience, but the numbers suggest that 2022 may […]
It’s time to invest in hotel contactless check-in solutions
The day-to-day experience of traveling has rapidly changed over the last two years. The travel industry has to catch up if hotels want to stay ahead. Health and safety are a high priority for guests across all markets. Contactless solutions are one of the tools available to hotels to stay a step ahead. And […]
15 Triggered Messages Your Hotel Should Be Sending To Your Guests
Great communication between hotel and guest is the key to developing a strong and long-lasting relationship. If you approach your messaging strategy by providing value to your guests, then you’re going to avoid some of the mistakes that a lot of properties make. You’ll reduce the need for spray-and-pray messaging, you’ll reduce your reliance on [...]
How to write impactful hotel welcome emails
Email is a valuable communication tool that will improve guest experiences (and possibly increase revenue). Your hotel welcome email is one of the most important messages you can send. It will set the tone of their stay, and is a unique opportunity to provide information in an increasingly contactless world. Pre-stay confirmation email There are […]
Understanding email marketing segmentation for hotels
You put a lot of work into creating engaging and relevant email promotions for your guests. But the big question is: who are you sending that message out to? Not every message is the right fit for every guest. Segmentation is a central component of your marketing efforts, whether you’re communicating via email or text. […]
Mastering the Art of Email Marketing
It’s a no brainer that brands are always attempting to boost awareness and sales via email marketing. Often they end up overloading consumer’s inboxes with irrelevant messages. Learn how to stand out with our tips.
How to Succeed with Hotel SMS/Text Marketing: Launch, Manage & Perfect Your Campaigns
For most people, a text message is a very personal form of communication. This personal nature means that if you get a text, you will absolutely read it and engage with it. This means that smart SMS marketing for hotels can lead to amazing opportunities to communicate with your guests. But along with that opportunity [...]
Intro to Email Marketing for Hotels: what it is and why your hotel needs it
Email marketing for hotels is not a "nice to have" anymore, it’s a necessity. If your hotel is not sending out regular email communications to your current, future, and past guests: you are missing out on an essential marketing stream. If you’re not already convinced, here are some eye-opening statistics: 70 percent of consumers prefer [...]
Small Hotel Booking Software: 4 Features to Look For
Small hotel booking software should pack a big punch. By that, we mean a software solution that has key features to make your hotel's guest booking experience memorable in all the right ways. With the right features, smaller properties can drive more direct bookings, reduce reliance on OTAs, and build relationships with guests that last. [...]
4 Ways Guest Messaging Software Improves Hotel Performance
As technology advances, so do the ways hotels are able to communicate with guests effectively. This has led to guest messaging becoming an effective channel for hotels to build guest relationships and improve overall operations. Combined with supporting hotel software systems, guest messaging software can boost customer satisfaction, staff efficiency, and ultimately your bottom line. [...]
5 Benefits of a GMS in the Hotel Industry
The benefits of a guest messaging system (GMS) in the hotel industry extend to both the hotel and the guest. In the end, when you use the right hotel guest messaging system, you’re ultimately providing better service and an enhanced experience for your guests through valuable insights and personalization. At the same time, guest messaging [...]