Before you send that exclusive offer for the umpteenth time to your entire email database, you’re going to want to read this. Thanks to our latest consumer sentiment survey results we’ve identified the top things people want to hear from hotels right now. Staying in touch with guests on the topics they care about now […]
Fuel COVID-19 Consumer Sentiment Study Volume 8: Safety Still Top Concern
This is the eighth edition of Fuel's COVID-19 Consumer Sentiment Study. As the virus continues to impact the state of travel and the hospitality industry, we want to continue to provide insights on the sentiment of consumers. We hope that you find the information useful. The survey was sent out on July 30, 2020, and [...]
The #1 Most Important Factor In Travel in 2020
It’s no secret that consumer sentiments on travel have been shifting tremendously throughout 2020. From the initial declaration of the state of emergency to today, we’ve seen people become afraid to travel, to being excited to travel, back to afraid to travel. It certainly hasn’t helped that the news cycle has continued to instill fear [...]
Fuel COVID-19 Consumer Sentiment Study Volume 7: The Tides Have Turned Again
This is the seventh edition of Fuel's COVID-19 Consumer Sentiment Study. As the virus continues to impact the state of travel and the hospitality industry, we want to continue to provide insights on the sentiment of consumers. We hope that you find the information useful. The survey was sent out on July 9, 2020, and [...]
Fuel COVID-19 Consumer Sentiment Study Volume 6: Fear is Declining
This is the sixth edition of Fuel's COVID-19 Consumer Sentiment Study. As the U.S. has continued its slow recovery, we want to continue to provide trends on how consumers feel about traveling. We hope that you find the information useful. The survey was sent out on June 18, 2020, and received more than 6,500 responses. [...]
Fuel COVID-19 Consumer Sentiment Study Volume 5: Guests’ Safety Will Dictate New Tech Needs
This is the fifth edition of Fuel's COVID-19 Consumer Sentiment Study. As the U.S. has continued its slow recovery, we want to continue to provide trends on how consumers feel about traveling. We hope that you find the information useful. The survey was sent out on May 28, 2020, and received more than 5,400 responses. [...]
Fuel COVID-19 Consumer Sentiment Study Volume 4: Travelers Are Ready, Especially Millennials
This is the fourth release of Fuel's COVID-19 Consumer Sentiment Study series. As the U.S. has continued its slow recovery, we want to continue to provide trends on how consumers feel about traveling. For this edition, we are breaking down this data by age group (Millennials, Gen X, Boomers), household income (<$50K, $50-100K, >$100K), and [...]
Fuel COVID-19 Consumer Sentiment Study Volume 3: Hope is on the Horizon
This is the third release of Fuel's COVID-19 Consumer Sentiment Study series. As it appears that the U.S. has started a slow recovery, we want to provide information about how travelers are feeling about when they will feel comfortable traveling. For this edition, we are breaking down this data by age group (millennials, gen X, [...]
Has the Leisure Hotel Market Turned the COVID-19 Recovery Corner?
We have been very closely monitoring our client data in conjunction with data and trends released from other industry experts to see how our clients compare, and gain any insight for recovery and marketing strategies. In this analysis, we are using China’s recovery as a guide. China Data Here are the facts we know about [...]
Fuel COVID-19 Consumer Sentiment Study Volume 2: What Changes Are We Seeing?
Since the onset of the COVID-19 crisis, Fuel has been doing our part to help the hospitality industry navigate these uncharted waters by creating a comprehensive Hotel Crisis Management Resource Master List and by publishing daily podcast episodes and blog articles with tangible and tactical advice on what hotels should be doing to survive. As [...]
Shocking Findings From COVID-19 Consumer Sentiment Study
Fuel recently fielded a study to North American leisure travelers regarding their perceptions and fears related to travel during the COVID-19 crisis. The survey was sent out on April 2, 2020, and received more than 10,000 responses. Below is a summary of the findings, along with some observations and opportunities that arise from the results. [...]
Jeff Bezos’ Secret To Hotel Marketing Success
Jeff Bezos’ famous quote on the success of Amazon is “The secret to that is to focus on the things that don’t change in your business.” The example he specifically used was, “So people today want fast shipping. And they’re going to want faster and faster shipping in 10 years… so that’s going to matter [...]