Mobile apps for independent hotels are quickly becoming something every guest expects. From touch-free convenience, to additional revenue, this is why your property has to get one in 2021.
6 Reasons Why You Should Switch Your Hotel Booking Engine Right Now
We've seen it all before. Difficult to use. Incompatibility. Missing essential features. Hoteliers continue to use booking engines that miss the mark and get in the way of success. If your booking engine falls under one of these categories, your path to recovery will be far bumpier than others. We gathered some of the most [...]
Top 10 Strategies to Increase Hotel Direct Bookings in 2020
This is the ultimate guide to hotel direct booking strategies that will keep OTAs from putting you out of business. We'll look at the 10 best strategies to increase your hotel's direct bookings that affect every aspect of your hotel's success, from your booking engine to your staff. Let's get started. 1. Have a Super-Fast [...]
Your CRM System Will Determine How (and if) Your Hotel Recovers From COVID-19
The United States is quickly reopening from the COVID-19 lockdowns and the pent-up demand by travelers is almost palpable. In the Myrtle Beach area alone, we are seeing nearly 100% increases in daily revenue, as shown in this graph. However, this is not a long-term trend, this is a short correction of bookings due to [...]
Hotel Email Marketing Tactics For Post-Crisis Recovery
With a recovery period fast approaching, now is the time for hotels to prepare their post-crisis email marketing tactics. Email is a highly effective, budget friendly marketing tactic that all hotels should be taking advantage of, especially during a time of crisis and recovery. Let your data drive your post-crisis email marketing efforts. Hopefully, you’ve [...]
What is a Hotel Booking Engine?
A hotel booking engine is a software application that securely processes direct online reservations through a hotel website. It’s a crucial component in the buying cycle where travelers can find and select a room from a hotel to make a reservation online using a credit card. It's basically the shopping cart for a hotel website. [...]
Maintaining the Feature Factory: Plugin Architecture for Multi-Tenant Software as a Service
Multi-tenancy is a fuzzy concept. Throughout my career with Fuel and the depths of adventurous researching, I have yet to find a comprehensive definition of multi-tenancy and not a hint of an implementation that would suit our needs. Our aim is to provide a Software as a Service to a diverse set of clients each […]
5 Marketing Psychology Hacks To Increase Direct Bookings
How well does your hotel’s current booking process incorporate marketing psychology to nudge travel shoppers through the funnel? Learn 5 simple tactics!
Great Hotel Marketing Starts At The End: Choosing the Right Booking Engine
Our job as hotel marketing experts is to help spend their marketing dollars as effectively as possible. However, sometimes even the most effective marketing can fail and not because of the marketing itself, but something deeper down the conversion funnel. Something that oft times seems not marketing related at all even though it plays the most critical part of the entire mix.
Today we ask the question, “Is your PMS and booking engine the cause of your hotel marketing woes?”
Your Booking Engine May Be Losing You Millions In Mobile Revenue – Part 2
Want to sell more rooms and make more money? Of course, you do. See how we earned clients millions more in revenue Y/Y with our NEW mobile-friendly booking engine.
Your Booking Engine May Be Losing You Millions In Mobile Revenue
Let’s be honest with ourselves: We hit the mobile tipping point back in 2014. And yet, we still see mobile bookings and mobile revenue lagging far behind. Why is that? The conventional wisdom is that mobile is “earlier in the conversion funnel.” It’s where people are getting inspired or simply researching before switching to the […]
Hotel App 101: Integrating Your New App Into Marketing and Operations
Congratulations, you are likely one of the many forward thinking hoteliers who have come to realize the importance of giving your customers the resort tools a mobile app offers. Now the question becomes how do you best integrate the customer’s app experience into your existing marketing efforts and on-site operations.