Multi-tenancy is a fuzzy concept. Throughout my career with Fuel and the depths of adventurous researching, I have yet to find a comprehensive definition of multi-tenancy and not a hint of an implementation that would suit our needs. Our aim is to provide a Software as a Service to a diverse set of clients each […]
How well does your hotel’s current booking process incorporate marketing psychology to nudge travel shoppers through the funnel? Learn 5 simple tactics!
Our job as hotel marketing experts is to help spend their marketing dollars as effectively as possible. However, sometimes even the most effective marketing can fail and not because of the marketing itself, but something deeper down the conversion funnel. Something that oft times seems not marketing related at all even though it plays the most critical part of the entire mix.
Today we ask the question, “Is your PMS and booking engine the cause of your hotel marketing woes?”
Want to sell more rooms and make more money? Of course, you do. See how we earned clients millions more in revenue Y/Y with our NEW mobile-friendly booking engine.
Let’s be honest with ourselves: We hit the mobile tipping point back in 2014. And yet, we still see mobile bookings and mobile revenue lagging far behind. Why is that? The conventional wisdom is that mobile is “earlier in the conversion funnel.” It’s where people are getting inspired or simply researching before switching to the […]
MYRTLE BEACH, S.C., July 06, 2016 – In this fast-paced world, travelers want to be able to search for and book their hotel reservations instantly and easily. Fuel, the digital hotel marketing agency, has partnered with industry giant TripAdvisor to offer Instant Booking for their accommodations clients. TripAdvisor’s Instant Booking feature enables travelers to make […]
Congratulations, you are likely one of the many forward thinking hoteliers who have come to realize the importance of giving your customers the resort tools a mobile app offers. Now the question becomes how do you best integrate the customer’s app experience into your existing marketing efforts and on-site operations.