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User Experience

Five Reasons You Can Expect Hotel Apps To Be Required in 2021

January 29, 2021 by Pete DiMaio

Mobile apps for independent hotels are quickly becoming something every guest expects. From touch-free convenience, to additional revenue, this is why your property has to get one in 2021.

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Categories: Software, User Experience

The Hunter Hotelier: Driving Their Own Demand & Succeeding In Today’s Market

September 18, 2020 by Pete DiMaio

COVID-19 and the resulting downturn in travel is causing a fundamental shift in how hoteliers will fill rooms.  In the past hotel marketers have had a relatively easy job due to the huge demand for travel resulting in strategies revolving around "harvesting intent."  Now, when there's more rooms than travelers, hoteliers have to take a [...]
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Categories: Latest News, User Experience, Website

Man using hotel booking engine software

6 Reasons Why You Should Switch Your Hotel Booking Engine Right Now

July 28, 2020 by Jeremy Razook

We've seen it all before. Difficult to use. Incompatibility. Missing essential features. Hoteliers continue to use booking engines that miss the mark and get in the way of success. If your booking engine falls under one of these categories, your path to recovery will be far bumpier than others. We gathered some of the most [...]
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Categories: Software, User Experience

Your Marketing Is Broken

These 10 Things Are Probably Broken With Your Hotel Marketing

June 6, 2018 by Pete DiMaio

Hotel marketing is an incredibly complex web of tools, programs, sites, and third-party systems.  In order for your marketing to work at it’s potential all systems must be functioning, and when you built them… they did.  Unfortunately over time things break, stop working, change or are simply just forgotten.  One of the oft-forgotten aspects of a great hotel marketing effort is going back and checking what you “think” is working great.  When you do this, you’ll more than likely find that what you thought was a fine-tuned marketing machine is in dire need of some maintenance.

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Categories: Design & Content, Latest News, User Experience, Website

Hotel Marketing Psychology Hacks

5 Marketing Psychology Hacks To Increase Direct Bookings

November 15, 2017 by Meisha Bochicchio

How well does your hotel’s current booking process incorporate marketing psychology to nudge travel shoppers through the funnel? Learn 5 simple tactics!

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Categories: Design & Content, Software, User Experience

Hotel Booking Engine Choice

Great Hotel Marketing Starts At The End: Choosing the Right Booking Engine

October 12, 2017 by Pete DiMaio

Our job as hotel marketing experts is to help spend their marketing dollars as effectively as possible. However, sometimes even the most effective marketing can fail and not because of the marketing itself, but something deeper down the conversion funnel. Something that oft times seems not marketing related at all even though it plays the most critical part of the entire mix.

Today we ask the question, “Is your PMS and booking engine the cause of your hotel marketing woes?”

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Categories: Latest News, Software, User Experience

Reduce OTA Reliance

Your Booking Engine May Be Losing You Millions In Mobile Revenue – Part 2

September 28, 2017 by Melissa Kavanagh

Want to sell more rooms and make more money? Of course, you do. See how we earned clients millions more in revenue Y/Y with our NEW mobile-friendly booking engine.

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Categories: Analytics, Software, User Experience, Website Tags: analytics, GuestDesk, mobile, website best practices

Fuel Mobile Booking Engine

Your Booking Engine May Be Losing You Millions In Mobile Revenue

April 21, 2017 by Stuart Butler

Let’s be honest with ourselves: We hit the mobile tipping point back in 2014. And yet, we still see mobile bookings and mobile revenue lagging far behind. Why is that? The conventional wisdom is that mobile is “earlier in the conversion funnel.” It’s where people are getting inspired or simply researching before switching to the […]

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Categories: Analytics, Software, User Experience, Website

Convert OTA Bookings

How To Easily Reduce Your Reliance On OTAs By Understanding Customer Expectations

March 10, 2017 by Stuart Butler

The key to reducing OTA reliance for hotels is simple: understand guests’ expectations. Learn how you can get your hotel back on track for direct bookings!

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Categories: Latest News, Travel Trends, User Experience, Website

Hotel Email Testing

Deconstructing the Hotel Conversion Funnel

May 16, 2016 by Melissa Kavanagh

Join our analytics team on a deep dive into the hotel conversion funnel and learn how you can improve and optimize the customer journey at every step along the way.

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Categories: Analytics, Design & Content, User Experience Tags: analytics, CRO

split testing for ppc

Everything You Need To Know About PPC Ad Testing

April 28, 2016 by Meisha Bochicchio

Are you new to PPC Ad Testing? We’ve got you covered. Check out our PPC ad testing guide for everything you need to know on what you can test, KPIs, & more.

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Categories: PPC, User Experience

Lyft

Tips from Lyft: Let Your Brand Drive Your UX Decisions

March 17, 2016 by Chad Carteret

Here we discuss the importance of your web design and brand values and why those two need to be aligned. We also provide an example of Fuel utilizing these tactics for one of our hotel clients.

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Categories: Brand Reputation, User Experience, Website

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