Hotel marketing is an incredibly complex web of tools, programs, sites, and third-party systems. In order for your marketing to work at it’s potential all systems must be functioning, and when you built them… they did. Unfortunately over time things break, stop working, change or are simply just forgotten. One of the oft-forgotten aspects of a great hotel marketing effort is going back and checking what you “think” is working great. When you do this, you’ll more than likely find that what you thought was a fine-tuned marketing machine is in dire need of some maintenance.
How well does your hotel’s current booking process incorporate marketing psychology to nudge travel shoppers through the funnel? Learn 5 simple tactics!
Our job as hotel marketing experts is to help spend their marketing dollars as effectively as possible. However, sometimes even the most effective marketing can fail and not because of the marketing itself, but something deeper down the conversion funnel. Something that oft times seems not marketing related at all even though it plays the most critical part of the entire mix.
Today we ask the question, “Is your PMS and booking engine the cause of your hotel marketing woes?”
Want to sell more rooms and make more money? Of course, you do. See how we earned clients millions more in revenue Y/Y with our NEW mobile-friendly booking engine.
Let’s be honest with ourselves: We hit the mobile tipping point back in 2014. And yet, we still see mobile bookings and mobile revenue lagging far behind. Why is that? The conventional wisdom is that mobile is “earlier in the conversion funnel.” It’s where people are getting inspired or simply researching before switching to the […]
The key to reducing OTA reliance for hotels is simple: understand guests’ expectations. Learn how you can get your hotel back on track for direct bookings!
Join our analytics team on a deep dive into the hotel conversion funnel and learn how you can improve and optimize the customer journey at every step along the way.
Are you new to PPC Ad Testing? We’ve got you covered. Check out our PPC ad testing guide for everything you need to know on what you can test, KPIs, & more.
Here we discuss the importance of your web design and brand values and why those two need to be aligned. We also provide an example of Fuel utilizing these tactics for one of our hotel clients.
The online marketing industry is relatively new, definitely more so than traditional marketing and as a result it has inherited a lot from it’s traditional marketing predecessors. For instance, web design trends and terminology, at the inception of the field, borrowed heavily from those previously found in print and traditional media design. It’s no mystery that the trends in web design move so fast that it can be hard to keep up, but the jargon on the other hand can be a bit more sluggish.
