It’s time for a reality check…. How good is your website content, really? Use this handy guide to audit and perfect all of your website content – written content, video content, images, and more!
Every hotelier knows about the conversion funnel: potential guests enter your site, shop for a room, and make a booking.
If you think that’s all there is to it you are losing guests and revenue every single day. I’m going to show you how to optimize your post-booking conversion funnel for fewer cancellations and improved ancillary revenue.
Rising virus cases and concern of others not taking the virus seriously have likely weighed heavily on would-be travelers. So it’s no surprise in our latest consumer sentiment survey that the biggest reason people are cautious about staying at a hotel right now is: fear of guest interaction. This has been the top choice since […]
Before you send that exclusive offer for the umpteenth time to your entire email database, you’re going to want to read this. Thanks to our latest consumer sentiment survey results we’ve identified the top things people want to hear from hotels right now. Staying in touch with guests on the topics they care about now […]
You may have heard about the 6 P’s of being prepared, “Proper Planning Prevents Piss Poor Performance.” From a hoteliers perspective the 6 P’s mean creating a plan how your organization will react in times of a trouble.In a disaster you will not have time to think creatively and properly address the situation. You must create a comprehensive plan before disaster strikes. In this article we take a marketing look at how hotels and resorts can plan to effectively communicate with customers and help guests before, during, and after a disaster.
Hotel marketing is an incredibly complex web of tools, programs, sites, and third-party systems. In order for your marketing to work at it’s potential all systems must be functioning, and when you built them… they did. Unfortunately over time things break, stop working, change or are simply just forgotten. One of the oft-forgotten aspects of a great hotel marketing effort is going back and checking what you “think” is working great. When you do this, you’ll more than likely find that what you thought was a fine-tuned marketing machine is in dire need of some maintenance.