It’s time for a reality check…. How good is your website content, really? Use this handy guide to audit and perfect all of your website content – written content, video content, images, and more!
Wake Up! Your Post-Booking Conversion Rate Is Costing Your Hotel Money
Every hotelier knows about the conversion funnel: potential guests enter your site, shop for a room, and make a booking.
If you think that’s all there is to it you are losing guests and revenue every single day. I’m going to show you how to optimize your post-booking conversion funnel for fewer cancellations and improved ancillary revenue.
The Hunter Hotelier: Driving Their Own Demand & Succeeding In Today’s Market
COVID-19 and the resulting downturn in travel is causing a fundamental shift in how hoteliers will fill rooms. In the past hotel marketers have had a relatively easy job due to the huge demand for travel resulting in strategies revolving around "harvesting intent." Now, when there's more rooms than travelers, hoteliers have to take a [...]
The #1 Reason Preventing People from Staying at Your Hotel Right Now
Rising virus cases and concern of others not taking the virus seriously have likely weighed heavily on would-be travelers. So it’s no surprise in our latest consumer sentiment survey that the biggest reason people are cautious about staying at a hotel right now is: fear of guest interaction. This has been the top choice since […]
The Top 3 Things People want to Hear from Hotels Right Now
Before you send that exclusive offer for the umpteenth time to your entire email database, you’re going to want to read this. Thanks to our latest consumer sentiment survey results we’ve identified the top things people want to hear from hotels right now. Staying in touch with guests on the topics they care about now […]
The #1 Most Important Factor In Travel in 2020
It’s no secret that consumer sentiments on travel have been shifting tremendously throughout 2020. From the initial declaration of the state of emergency to today, we’ve seen people become afraid to travel, to being excited to travel, back to afraid to travel. It certainly hasn’t helped that the news cycle has continued to instill fear [...]
The Definitive Guide To COVID19 Policy Updates & Communication
In times of disaster and social upheaval, such as the COVID-19 struggles today, hoteliers must be both adaptable and transparent with their guests. When we're in a time of uncertainty, providing customers with a little clarity can go a long way to building a great relationship as well as being a servant to your guest. [...]
Coronavirus: Examples of Hotel Messaging Done Right
Now more than ever, the messaging you send your guests is vital to your hotel’s future success. Your hotel’s messaging could invoke confidence and togetherness or cringe and turn off—you don’t want to be in the latter grouping. The following hotels and companies have the right idea for messaging and promoting to consumers during global [...]
5 Things Every Small Hotelier Needs To Be Doing To Compete Today
Today's small hotelier has more to deal with than ever before. OTAs are a must... but eat into the ever shrinking margin. The flags are getting more aggressive in creating a unique experience. The technology is getting more complicated. However the future is not bleak for the smaller innkeeper who is managing a property under [...]
What is a Hotel Booking Engine?
A hotel booking engine is a software application that securely processes direct online reservations through a hotel website. It’s a crucial component in the buying cycle where travelers can find and select a room from a hotel to make a reservation online using a credit card. It's basically the shopping cart for a hotel website. [...]
The 6 P’s Of Hotel Disaster Planning
You may have heard about the 6 P’s of being prepared, “Proper Planning Prevents Piss Poor Performance.” From a hoteliers perspective the 6 P’s mean creating a plan how your organization will react in times of a trouble.In a disaster you will not have time to think creatively and properly address the situation. You must create a comprehensive plan before disaster strikes. In this article we take a marketing look at how hotels and resorts can plan to effectively communicate with customers and help guests before, during, and after a disaster.
These 10 Things Are Probably Broken With Your Hotel Marketing
Hotel marketing is an incredibly complex web of tools, programs, sites, and third-party systems. In order for your marketing to work at it’s potential all systems must be functioning, and when you built them… they did. Unfortunately over time things break, stop working, change or are simply just forgotten. One of the oft-forgotten aspects of a great hotel marketing effort is going back and checking what you “think” is working great. When you do this, you’ll more than likely find that what you thought was a fine-tuned marketing machine is in dire need of some maintenance.