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The Hunter Hotelier: Driving Their Own Demand & Succeeding In Today’s Market

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COVID-19 and the resulting downturn in travel is causing a fundamental shift in how hoteliers will fill rooms.  In the past hotel marketers have had a relatively easy job due to the huge demand for travel resulting in strategies revolving around "harvesting intent."  Now, when there's more rooms than travelers, hoteliers have to take a [...]
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The #1 Most Important Factor In Travel in 2020

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It’s no secret that consumer sentiments on travel have been shifting tremendously throughout 2020. From the initial declaration of the state of emergency to today, we’ve seen people become afraid to travel, to being excited to travel, back to afraid to travel. It certainly hasn’t helped that the news cycle has continued to instill fear [...]
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The Definitive Guide To COVID19 Policy Updates & Communication

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In times of disaster and social upheaval, such as the COVID-19 struggles today, hoteliers must be both adaptable and transparent with their guests.  When we're in a time of uncertainty, providing customers with a little clarity can go a long way to building a great relationship as well as being a servant to your guest. [...]
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What is a Hotel Booking Engine?

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A hotel booking engine is a software application that securely processes direct online reservations through a hotel website. It’s a crucial component in the buying cycle where travelers can find and select a room from a hotel to make a reservation online using a credit card. It's basically the shopping cart for a hotel website. [...]
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The 6 P’s Of Hotel Disaster Planning

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You may have heard about the 6 P’s of being prepared, “Proper Planning Prevents Piss Poor Performance.” From a hoteliers perspective the 6 P’s mean creating a plan how your organization will react in times of a trouble.In a disaster you will not have time to think creatively and properly address the situation.  You must create a comprehensive plan before disaster strikes. In this article we take a marketing look at how hotels and resorts can plan to effectively communicate with customers and help guests before, during, and after a disaster.

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These 10 Things Are Probably Broken With Your Hotel Marketing

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Hotel marketing is an incredibly complex web of tools, programs, sites, and third-party systems.  In order for your marketing to work at it’s potential all systems must be functioning, and when you built them… they did.  Unfortunately over time things break, stop working, change or are simply just forgotten.  One of the oft-forgotten aspects of a great hotel marketing effort is going back and checking what you “think” is working great.  When you do this, you’ll more than likely find that what you thought was a fine-tuned marketing machine is in dire need of some maintenance.

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