Every hotelier knows about the conversion funnel: potential guests enter your site, shop for a room, and make a booking.
If you think that’s all there is to it you are losing guests and revenue every single day. I’m going to show you how to optimize your post-booking conversion funnel for fewer cancellations and improved ancillary revenue.
5 Things Every Small Hotelier Needs To Be Doing To Compete Today
Today's small hotelier has more to deal with than ever before. OTAs are a must... but eat into the ever shrinking margin. The flags are getting more aggressive in creating a unique experience. The technology is getting more complicated. However the future is not bleak for the smaller innkeeper who is managing a property under [...]
These 10 Things Are Probably Broken With Your Hotel Marketing
Hotel marketing is an incredibly complex web of tools, programs, sites, and third-party systems. In order for your marketing to work at it’s potential all systems must be functioning, and when you built them… they did. Unfortunately over time things break, stop working, change or are simply just forgotten. One of the oft-forgotten aspects of a great hotel marketing effort is going back and checking what you “think” is working great. When you do this, you’ll more than likely find that what you thought was a fine-tuned marketing machine is in dire need of some maintenance.
5 Marketing Psychology Hacks To Increase Direct Bookings
How well does your hotel’s current booking process incorporate marketing psychology to nudge travel shoppers through the funnel? Learn 5 simple tactics!
New Study Answers Question: Does Your Hotel Website Really Matter?
At Fuel, we like data. It makes our lives easier, often teaches us something new, and it helps up in our continued pursuit to improve the effectiveness of our hotel marketing solutions. For that reason, we constantly survey travellers and put out our findings in the form of travel research studies. This time, we didn’t […]
How To Create Kickass Content For Your Hotel Website
It’s time for a reality check…. How good is your website content, really? Use this handy guide to audit and perfect all of your website content – written content, video content, images, and more!
Landing Page Optimization Made Easy: 4 Steps To Success
In this article we’re going to cover what remarketing and retargeting are, how they work, and why hotels and resorts should be using these tactics to increase their occupancy.
Deconstructing the Hotel Conversion Funnel
Join our analytics team on a deep dive into the hotel conversion funnel and learn how you can improve and optimize the customer journey at every step along the way.
Migrating from Angular 1 to 2: Part 2, Components – Sortable Table
Since we’ve last touch based on Angular 2’s standing, there have been many changes made to one of many beloved products of Google. Most notably, a few of Angular 2’s ever-elusive release candidates have finally been released to the product. A whole new router has been released, new *ngFor syntax, a revamped module-based dependencies, and […]
Analytics Around the World: January 2016
In this month’s analytics roundup we cover methods to increase conversion rate, decrease cart abandonment, improve clickthrough rate, make data sexy & much more!
Ironing Out “The Fold”
The online marketing industry is relatively new, definitely more so than traditional marketing and as a result it has inherited a lot from it’s traditional marketing predecessors. For instance, web design trends and terminology, at the inception of the field, borrowed heavily from those previously found in print and traditional media design. It’s no mystery that the trends in web design move so fast that it can be hard to keep up, but the jargon on the other hand can be a bit more sluggish.
Case Study: Boosting Email CTR With Animation
If you’re still sending the same old hotel and travel emails to your guests you’re falling behind. In fact, not only is email likely your #1 conversion tool, it is also where you can grow your revenue the most. In one test in particular, for MyrtleBeachGolf.com, we tested if animation can drive improved email performance. What we found was both expected and exciting.