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Design & Content

How your booking engine can drive upsells and RevPAG 

August 22, 2022 by Fuel

“Up-selling” is a sales technique that refers to convincing customers to increase the amount they are spending from their initial purchase. Think magazines or candy bars by the cashier at the grocery store. For hotels, up-selling comes in a variety of forms, from upgrading to a higher-value room, selecting a value-added service, or choosing a […]

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Categories: Design & Content, Website

Wake Up! Your Post-Booking Conversion Rate Is Costing Your Hotel Money

October 22, 2020 by Fuel

Every hotelier knows about the conversion funnel: potential guests enter your site, shop for a room, and make a booking. 
If you think that’s all there is to it you are losing guests and revenue every single day.  I’m going to show you how to optimize your post-booking conversion funnel for fewer cancellations and improved ancillary revenue.

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Categories: Design & Content, E-mail, Website

Hotel Email Testing

Case Study: Boosting Email CTR With Animation

December 3, 2015 by Fuel

If you’re still sending the same old hotel and travel emails to your guests you’re falling behind. In fact, not only is email likely your #1 conversion tool, it is also where you can grow your revenue the most. In one test in particular, for MyrtleBeachGolf.com, we tested if animation can drive improved email performance. What we found was both expected and exciting.

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Categories: Analytics, Design & Content, E-mail

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