“Up-selling” is a sales technique that refers to convincing customers to increase the amount they are spending from their initial purchase. Think magazines or candy bars by the cashier at the grocery store. For hotels, up-selling comes in a variety of forms, from upgrading to a higher-value room, selecting a value-added service, or choosing a […]
Wake Up! Your Post-Booking Conversion Rate Is Costing Your Hotel Money
Every hotelier knows about the conversion funnel: potential guests enter your site, shop for a room, and make a booking.
If you think that’s all there is to it you are losing guests and revenue every single day. I’m going to show you how to optimize your post-booking conversion funnel for fewer cancellations and improved ancillary revenue.
Migrating from Angular 1 to 2: Part 2, Components – Sortable Table
Since we’ve last touch based on Angular 2’s standing, there have been many changes made to one of many beloved products of Google. Most notably, a few of Angular 2’s ever-elusive release candidates have finally been released to the product. A whole new router has been released, new *ngFor syntax, a revamped module-based dependencies, and […]
Analytics Around the World: January 2016
In this month’s analytics roundup we cover methods to increase conversion rate, decrease cart abandonment, improve clickthrough rate, make data sexy & much more!
Case Study: Boosting Email CTR With Animation
If you’re still sending the same old hotel and travel emails to your guests you’re falling behind. In fact, not only is email likely your #1 conversion tool, it is also where you can grow your revenue the most. In one test in particular, for MyrtleBeachGolf.com, we tested if animation can drive improved email performance. What we found was both expected and exciting.
Analytics Around the World: November 2015
In this month’s analytics roundup we cover methods to increase conversion rate, decrease cart abandonment, improve clickthrough rate, make data sexy & much more!
Analytics Around the World: September 2015
In this month’s analytics roundup we cover methods to increase conversion rate, decrease cart abandonment, improve clickthrough rate, make data sexy & much more!
Angular Directive: Sortable Table Pt. I
Step-by-step guide to create an Angular directive that displays a sortable table using any data set. We use this to trim our HTML files by over 50%!
Internet Marketing Summit 2014 Key Takeaways
The Fueligans have returned from their adventures at the Internet Summit 2014 and have come back with several key takeaways. Marketing trends, particularly in the digital space, are continuing to emerge and evolve and it is our job to stay up to date with the latest and greatest and use this information to better our clients.