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Design & Content

Wake Up! Your Post-Booking Conversion Rate Is Costing Your Hotel Money

October 22, 2020 by Fuel

Every hotelier knows about the conversion funnel: potential guests enter your site, shop for a room, and make a booking. 
If you think that’s all there is to it you are losing guests and revenue every single day.  I’m going to show you how to optimize your post-booking conversion funnel for fewer cancellations and improved ancillary revenue.

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Categories: Design & Content, E-mail, Website

Angular 1 to 2: Part 2, Components

Migrating from Angular 1 to 2: Part 2, Components – Sortable Table

May 9, 2016 by Fuel

Since we’ve last touch based on Angular 2’s standing, there have been many changes made to one of many beloved products of Google. Most notably, a few of Angular 2’s ever-elusive release candidates have finally been released to the product. A whole new router has been released, new *ngFor syntax, a revamped module-based dependencies, and […]

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Categories: Design & Content, Programming

Analytics Around the World: January 2016

January 29, 2016 by Fuel

In this month’s analytics roundup we cover methods to increase conversion rate, decrease cart abandonment, improve clickthrough rate, make data sexy & much more!

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Categories: Analytics, Design & Content Tags: Adobe, adobe analytics, analytics, analytics around the world, google analytics

Hotel Email Testing

Case Study: Boosting Email CTR With Animation

December 3, 2015 by Fuel

If you’re still sending the same old hotel and travel emails to your guests you’re falling behind. In fact, not only is email likely your #1 conversion tool, it is also where you can grow your revenue the most. In one test in particular, for MyrtleBeachGolf.com, we tested if animation can drive improved email performance. What we found was both expected and exciting.

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Categories: Analytics, Design & Content, E-mail

Key Demographic Segment Tool Google Analytics

Analytics Around the World: November 2015

November 10, 2015 by Fuel

In this month’s analytics roundup we cover methods to increase conversion rate, decrease cart abandonment, improve clickthrough rate, make data sexy & much more!

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Categories: Analytics, Design & Content Tags: analytics, analytics around the world

Analytics Around the World

Analytics Around the World: September 2015

September 24, 2015 by Fuel

In this month’s analytics roundup we cover methods to increase conversion rate, decrease cart abandonment, improve clickthrough rate, make data sexy & much more!

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Categories: Analytics, Design & Content, E-mail Tags: analytics, analytics around the world, CRO, email, email marketing, marketing psychology

angular directive sortable table

Angular Directive: Sortable Table Pt. I

September 18, 2015 by Fuel

Step-by-step guide to create an Angular directive that displays a sortable table using any data set. We use this to trim our HTML files by over 50%!

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Categories: Design & Content, Programming, Website

Internet Summit 2014

Internet Marketing Summit 2014 Key Takeaways

November 14, 2014 by Fuel

The Fueligans have returned from their adventures at the Internet Summit 2014 and have come back with several key takeaways. Marketing trends, particularly in the digital space, are continuing to emerge and evolve and it is our job to stay up to date with the latest and greatest and use this information to better our clients.

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Categories: Design & Content, SEO

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