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Design & Content

Just like how a boxer kicks ass, we can show you how to create kick ass blog content for your hotel website.

How To Create Kickass Blog Content For Your Hotel Website

January 11, 2021 by Nicolette Cromer

It’s time for a reality check…. How good is your website content, really? Use this handy guide to audit and perfect all of your website content – written content, video content, images, and more!

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Categories: Design & Content, SEO, Website Tags: blog, content, seo

Wake Up! Your Post-Booking Conversion Rate Is Costing Your Hotel Money

October 22, 2020 by Pete DiMaio

Every hotelier knows about the conversion funnel: potential guests enter your site, shop for a room, and make a booking. 
If you think that’s all there is to it you are losing guests and revenue every single day.  I’m going to show you how to optimize your post-booking conversion funnel for fewer cancellations and improved ancillary revenue.

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Categories: Design & Content, E-mail, Website

Hotel Room and Door

5 Things Every Small Hotelier Needs To Be Doing To Compete Today

February 6, 2020 by Pete DiMaio

Today's small hotelier has more to deal with than ever before.  OTAs are a must... but eat into the ever shrinking margin. The flags are getting more aggressive in creating a unique experience. The technology is getting more complicated.  However the future is not bleak for the smaller innkeeper who is managing a property under [...]
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Categories: Design & Content, Website

Your Marketing Is Broken

These 10 Things Are Probably Broken With Your Hotel Marketing

June 6, 2018 by Pete DiMaio

Hotel marketing is an incredibly complex web of tools, programs, sites, and third-party systems.  In order for your marketing to work at it’s potential all systems must be functioning, and when you built them… they did.  Unfortunately over time things break, stop working, change or are simply just forgotten.  One of the oft-forgotten aspects of a great hotel marketing effort is going back and checking what you “think” is working great.  When you do this, you’ll more than likely find that what you thought was a fine-tuned marketing machine is in dire need of some maintenance.

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Categories: Design & Content, Latest News, User Experience, Website

Hotel Marketing Psychology Hacks

5 Marketing Psychology Hacks To Increase Direct Bookings

November 15, 2017 by Meisha Bochicchio

How well does your hotel’s current booking process incorporate marketing psychology to nudge travel shoppers through the funnel? Learn 5 simple tactics!

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Categories: Design & Content, Software, User Experience

2017 Travel Website Behavior Study

New Study Answers Question: Does Your Hotel Website Really Matter?

February 7, 2017 by Stuart Butler

At Fuel, we like data. It makes our lives easier, often teaches us something new, and it helps up in our continued pursuit to improve the effectiveness of our hotel marketing solutions. For that reason, we constantly survey travellers and put out our findings in the form of travel research studies. This time, we didn’t […]

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Categories: Analytics, Brand Reputation, Design & Content, Latest News, Website

thinker

Landing Page Optimization Made Easy: 4 Steps To Success

May 20, 2016 by Cassey Reynoso

In this article we’re going to cover what remarketing and retargeting are, how they work, and why hotels and resorts should be using these tactics to increase their occupancy.

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Categories: Analytics, Design & Content, E-mail, PPC, SEO, Website Tags: A/B testing, analytics, design & content, e-mail, landing page, news, ppc, website

Hotel Email Testing

Deconstructing the Hotel Conversion Funnel

May 16, 2016 by Melissa Kavanagh

Join our analytics team on a deep dive into the hotel conversion funnel and learn how you can improve and optimize the customer journey at every step along the way.

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Categories: Analytics, Design & Content, User Experience Tags: analytics, CRO

Angular 1 to 2: Part 2, Components

Migrating from Angular 1 to 2: Part 2, Components – Sortable Table

May 9, 2016 by Cory Shaw

Since we’ve last touch based on Angular 2’s standing, there have been many changes made to one of many beloved products of Google. Most notably, a few of Angular 2’s ever-elusive release candidates have finally been released to the product. A whole new router has been released, new *ngFor syntax, a revamped module-based dependencies, and […]

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Categories: Design & Content, Programming

Analytics Around the World: January 2016

January 29, 2016 by Cassey Reynoso

In this month’s analytics roundup we cover methods to increase conversion rate, decrease cart abandonment, improve clickthrough rate, make data sexy & much more!

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Categories: Analytics, Design & Content Tags: Adobe, adobe analytics, analytics, analytics around the world, google analytics

Ironing Out “The Fold”

December 10, 2015 by Chad Carteret

The online marketing industry is relatively new, definitely more so than traditional marketing and as a result it has inherited a lot from it’s traditional marketing predecessors. For instance, web design trends and terminology, at the inception of the field, borrowed heavily from those previously found in print and traditional media design. It’s no mystery that the trends in web design move so fast that it can be hard to keep up, but the jargon on the other hand can be a bit more sluggish.

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Categories: Design & Content, User Experience, Website Tags: web design

Hotel Email Testing

Case Study: Boosting Email CTR With Animation

December 3, 2015 by Pete DiMaio

If you’re still sending the same old hotel and travel emails to your guests you’re falling behind. In fact, not only is email likely your #1 conversion tool, it is also where you can grow your revenue the most. In one test in particular, for MyrtleBeachGolf.com, we tested if animation can drive improved email performance. What we found was both expected and exciting.

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Categories: Analytics, Design & Content, E-mail

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