Hotel marketing is an incredibly complex web of tools, programs, sites, and third-party systems. In order for your marketing to work at it’s potential all systems must be functioning, and when you built them… they did. Unfortunately over time things break, stop working, change or are simply just forgotten. One of the oft-forgotten aspects of a great hotel marketing effort is going back and checking what you “think” is working great. When you do this, you’ll more than likely find that what you thought was a fine-tuned marketing machine is in dire need of some maintenance.
Design & Content
5 Marketing Psychology Hacks To Increase Direct Bookings
How well does your hotel’s current booking process incorporate marketing psychology to nudge travel shoppers through the funnel? Learn 5 simple tactics!
New Study Answers Question: Does Your Hotel Website Really Matter?
At Fuel, we like data. It makes our lives easier, often teaches us something new, and it helps up in our continued pursuit to improve the effectiveness of our hotel marketing solutions. For that reason, we constantly survey travellers and put out our findings in the form of travel research studies. This time, we didn’t [...]
How To Create Kickass Content For Your Hotel Website
It’s time for a reality check…. How good is your website content, really? Use this handy guide to audit and perfect all of your website content – written content, video content, images, and more!
Landing Page Optimization Made Easy: 4 Steps To Success
In this article we’re going to cover what remarketing and retargeting are, how they work, and why hotels and resorts should be using these tactics to increase their occupancy.
Deconstructing the Hotel Conversion Funnel
Join our analytics team on a deep dive into the hotel conversion funnel and learn how you can improve and optimize the customer journey at every step along the way.