Before you send that exclusive offer for the umpteenth time to your entire email database, you’re going to want to read this. Thanks to our latest consumer sentiment survey results we’ve identified the top things people want to hear from hotels right now. Staying in touch with guests on the topics they care about now […]
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Fuel COVID-19 Consumer Sentiment Study Volume 8: Safety Still Top Concern
This is the eighth edition of Fuel's COVID-19 Consumer Sentiment Study. As the virus continues to impact the state of travel and the hospitality industry, we want to continue to provide insights on the sentiment of consumers. We hope that you find the information useful. The survey was sent out on July 30, 2020, and [...]
Top 10 Strategies to Increase Hotel Direct Bookings in 2020
This is the ultimate guide to hotel direct booking strategies that will keep OTAs from putting you out of business. We'll look at the 10 best strategies to increase your hotel's direct bookings that affect every aspect of your hotel's success, from your booking engine to your staff. Let's get started. 1. Have a Super-Fast [...]
6 Reasons Why You Should Switch Your Hotel Booking Engine Right Now
We've seen it all before. Difficult to use. Incompatibility. Missing essential features. Hoteliers continue to use booking engines that miss the mark and get in the way of success. If your booking engine falls under one of these categories, your path to recovery will be far bumpier than others. We gathered some of the most [...]
The #1 Most Important Factor In Travel in 2020
It’s no secret that consumer sentiments on travel have been shifting tremendously throughout 2020. From the initial declaration of the state of emergency to today, we’ve seen people become afraid to travel, to being excited to travel, back to afraid to travel. It certainly hasn’t helped that the news cycle has continued to instill fear [...]
Fuel COVID-19 Consumer Sentiment Study Volume 7: The Tides Have Turned Again
This is the seventh edition of Fuel's COVID-19 Consumer Sentiment Study. As the virus continues to impact the state of travel and the hospitality industry, we want to continue to provide insights on the sentiment of consumers. We hope that you find the information useful. The survey was sent out on July 9, 2020, and [...]
Appalachian Mountain Club Selects Fuel Booking Engine For Optimized Online Reservation Process
Myrtle Beach, SC, July 14, 2020 – Fuel, a provider of guest-facing software for the global hospitality industry, has been selected by Appalachian Mountain Club (AMC) to manage its online inventory for the club’s 22 lodging locations with the Fuel Booking Engine. In order to securely process direct online reservations through AMC’s website, Fuel will build a multi-location [...]
Fuel COVID-19 Consumer Sentiment Study Volume 6: Fear is Declining
This is the sixth edition of Fuel's COVID-19 Consumer Sentiment Study. As the U.S. has continued its slow recovery, we want to continue to provide trends on how consumers feel about traveling. We hope that you find the information useful. The survey was sent out on June 18, 2020, and received more than 6,500 responses. [...]
Timeline For Targeting Specific Markets During Recovery
There seems to be some debate on when hotels should resume their normal marketing efforts. Rather than guessing, we've reviewed collective data from our consumer sentiment studies, as well as online reservation data to provide a general timeline on when hotels should get back in the game and what markets they should be targeting. Nearby [...]
StayNTouch, Fuel, and ReviewPro Partner to Release Comprehensive COVID-19 Hotelier Sentiment Study
StayNTouch, Fuel, and ReviewPro have partnered to release the COVID-19 Hotelier Sentiment Study. The study surveyed almost 500 hoteliers to discover how COVID-19 has impacted their business, the actions they’ve taken to mitigate the financial impact, and their sentiments about future travel and the road to recovery. The study segmented respondents based on geography, independent [...]
Fuel COVID-19 Consumer Sentiment Study Volume 5: Guests’ Safety Will Dictate New Tech Needs
This is the fifth edition of Fuel's COVID-19 Consumer Sentiment Study. As the U.S. has continued its slow recovery, we want to continue to provide trends on how consumers feel about traveling. We hope that you find the information useful. The survey was sent out on May 28, 2020, and received more than 5,400 responses. [...]
Your CRM System Will Determine How (and if) Your Hotel Recovers From COVID-19
The United States is quickly reopening from the COVID-19 lockdowns and the pent-up demand by travelers is almost palpable. In the Myrtle Beach area alone, we are seeing nearly 100% increases in daily revenue, as shown in this graph. However, this is not a long-term trend, this is a short correction of bookings due to [...]