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I have two questions regarding your hotel’s social media: Are you taking advantage of these FREE marketing resources? Are you aware of what you’re leaving on the table i...

If you haven’t taken advantage of your hotel's Google My Business listing, what’s the holdup? This free local search tool opens the door to a bevy of SEO opportunities and increased...

If you aren’t using ad targeting when serving PPC or Facebook ads you are likely wasting your advertising dollars on people who will never book a room at your hotel. In this artic...

Great communication is the key to developing a strong and long-lasting relationship. If you approach your messaging strategy from the perspective of wanting to provide value to your gue...

Jeff Bezos’ famous quote on the success of Amazon is “The secret to that is to focus on the things that don’t change in your business.”  The example he specifically used was, �...

I'm seriously worried about what's going to happen when the economy eventually takes a nose dive. Over-reliance on OTAs is going to put a lot of people out of business or force properti...