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Wake Up! Your Post-Booking Conversion Rate Is Costing Your Hotel Money
Every hotelier knows about the conversion funnel: potential guests enter your site, shop for a room, and make a booking.
If you think that’s all there is to it you are losing guests and revenue every single day. I’m going to show you how to optimize your post-booking conversion funnel for fewer cancellations and improved ancillary revenue.
Fuel COVID-19 Consumer Sentiment Study Volume 10: Have We Reached The New Normal?
This is the 10th edition of Fuel's COVID-19 Consumer Sentiment Study. As the virus continues to impact the state of travel and the hospitality industry, we want to continue to provide insights on the sentiment of consumers. We hope that you find the information useful. The survey was sent out on September 17, 2020, and [...]
The Hunter Hotelier: Driving Their Own Demand & Succeeding In Today’s Market
COVID-19 and the resulting downturn in travel is causing a fundamental shift in how hoteliers will fill rooms. In the past hotel marketers have had a relatively easy job due to the huge demand for travel resulting in strategies revolving around "harvesting intent." Now, when there's more rooms than travelers, hoteliers have to take a [...]
Fuel COVID-19 Consumer Sentiment Study Volume 9: More People Are Traveling Than You Think
This is the ninth edition of Fuel's COVID-19 Consumer Sentiment Study. As the virus continues to impact the state of travel and the hospitality industry, we want to continue to provide insights on the sentiment of consumers. We hope that you find the information useful. The survey was sent out on August 27, 2020, and [...]
The #1 Reason Preventing People from Staying at Your Hotel Right Now
Rising virus cases and concern of others not taking the virus seriously have likely weighed heavily on would-be travelers. So it’s no surprise in our latest consumer sentiment survey that the biggest reason people are cautious about staying at a hotel right now is: fear of guest interaction. This has been the top choice since […]
The Top 3 Things People want to Hear from Hotels Right Now
Before you send that exclusive offer for the umpteenth time to your entire email database, you’re going to want to read this. Thanks to our latest consumer sentiment survey results we’ve identified the top things people want to hear from hotels right now. Staying in touch with guests on the topics they care about now […]
Fuel COVID-19 Consumer Sentiment Study Volume 8: Safety Still Top Concern
This is the eighth edition of Fuel's COVID-19 Consumer Sentiment Study. As the virus continues to impact the state of travel and the hospitality industry, we want to continue to provide insights on the sentiment of consumers. We hope that you find the information useful. The survey was sent out on July 30, 2020, and [...]
Top 10 Strategies to Increase Hotel Direct Bookings in 2020
This is the ultimate guide to hotel direct booking strategies that will keep OTAs from putting you out of business. We'll look at the 10 best strategies to increase your hotel's direct bookings that affect every aspect of your hotel's success, from your booking engine to your staff. Let's get started. 1. Have a Super-Fast [...]
6 Reasons Why You Should Switch Your Hotel Booking Engine Right Now
We've seen it all before. Difficult to use. Incompatibility. Missing essential features. Hoteliers continue to use booking engines that miss the mark and get in the way of success. If your booking engine falls under one of these categories, your path to recovery will be far bumpier than others. We gathered some of the most [...]
The #1 Most Important Factor In Travel in 2020
It’s no secret that consumer sentiments on travel have been shifting tremendously throughout 2020. From the initial declaration of the state of emergency to today, we’ve seen people become afraid to travel, to being excited to travel, back to afraid to travel. It certainly hasn’t helped that the news cycle has continued to instill fear [...]
Fuel COVID-19 Consumer Sentiment Study Volume 7: The Tides Have Turned Again
This is the seventh edition of Fuel's COVID-19 Consumer Sentiment Study. As the virus continues to impact the state of travel and the hospitality industry, we want to continue to provide insights on the sentiment of consumers. We hope that you find the information useful. The survey was sent out on July 9, 2020, and [...]