News

Fuel COVID-19 Consumer Sentiment Study Volume 12: Expect an Onslaught of Travelers Soon

April 16, 2021 by Melissa Kavanagh

This is the 12th edition of Fuel's COVID-19 Consumer Sentiment Study. As the virus continues to impact the state of travel and the hospitality industry, we want to continue to provide insights on the sentiment of consumers. We've asked many questions to find out how a vaccine will impact travel planning for 2021. We hope [...]

Google My Business for Hotels – 11 Ways to Optimize Your Listing

March 25, 2021 by Jeremy Razook

It’s about time you took advantage of Google My Business. Optimizing your hotel’s Google My Business listing opens the door to a plethora of SEO-friendly opportunities. Become a Google My Business pro by following these optimizations.

The 3 Most Important Google Analytics Goals for Hotel Websites

February 26, 2021 by Melissa Kavanagh

After years and years of working with hotel clients and their analytics data, it has become clear that many people don’t understand the importance of, and/or the best way of setting up conversion goals. While the ultimate goal on a hotel website is drive bookings, there is more behavioral data available in Google Analytics that [...]

Five Reasons You Can Expect Hotel Apps To Be Required in 2021

January 29, 2021 by Pete DiMaio

Mobile apps for independent hotels are quickly becoming something every guest expects. From touch-free convenience, to additional revenue, this is why your property has to get one in 2021.

How To Create Kickass Blog Content For Your Hotel Website

January 11, 2021 by Nicolette Cromer

It’s time for a reality check…. How good is your website content, really? Use this handy guide to audit and perfect all of your website content – written content, video content, images, and more!

Vacation Rentals Peaked in 2020, Should Hotels Be Worried?

January 8, 2021 by Jeremy Razook

The vacation rental space peaked in 2020 in the United States. According to Google Trends, “vacation rentals” saw its most popularity this year than it had seen over the last several years. Changing travel/safety protocols due to the COVID-19 pandemic has affected traveler sentiment, as travelers show a desire for a travel experience that minimizes [...]

Fuel COVID-19 Consumer Sentiment Study Volume 11: Will a Vaccine Bring Back Leisure Travel?

December 31, 2020 by Melissa Kavanagh

This is the 11th edition of Fuel's COVID-19 Consumer Sentiment Study. As the virus continues to impact the state of travel and the hospitality industry, we want to continue to provide insights on the sentiment of consumers. This version of the survey was timed so that we could ask about both Thanksgiving travel behavior that [...]

The #1 SEO Audit For Hotel Websites

December 30, 2020 by Nicolette Cromer

Auditing your website is part of a normal, healthy routine. You take in your car for check-ups and tune-ups, you go to the doctor’s office for physicals and exams, so why wouldn’t you take care of your website in the same way?

10 Ways to Identify Link Building Opportunities For Hotels

November 19, 2020 by Phil Foriska

Are you new to link building or looking to improve your link profile? Attract and solicit new links for your hotel website using these 10 proven methods.

Wake Up! Your Post-Booking Conversion Rate Is Costing Your Hotel Money

October 22, 2020 by Pete DiMaio

Every hotelier knows about the conversion funnel: potential guests enter your site, shop for a room, and make a booking.
If you think that’s all there is to it you are losing guests and revenue every single day. I’m going to show you how to optimize your post-booking conversion funnel for fewer cancellations and improved ancillary revenue.

Fuel COVID-19 Consumer Sentiment Study Volume 10: Have We Reached The New Normal?

September 30, 2020 by Melissa Kavanagh

This is the 10th edition of Fuel's COVID-19 Consumer Sentiment Study. As the virus continues to impact the state of travel and the hospitality industry, we want to continue to provide insights on the sentiment of consumers. We hope that you find the information useful. The survey was sent out on September 17, 2020, and [...]

The Hunter Hotelier: Driving Their Own Demand & Succeeding In Today’s Market

September 18, 2020 by Pete DiMaio

COVID-19 and the resulting downturn in travel is causing a fundamental shift in how hoteliers will fill rooms. In the past hotel marketers have had a relatively easy job due to the huge demand for travel resulting in strategies revolving around "harvesting intent." Now, when there's more rooms than travelers, hoteliers have to take a [...]