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News

Timeline For Targeting Specific Markets During Recovery

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There seems to be some debate on when hotels should resume their normal marketing efforts. Rather than guessing, we've reviewed collective data from our consumer sentiment studies, as well as online reservation data to provide a general timeline on when hotels should get back in the game and what markets they should be targeting. Nearby [...]
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StayNTouch, Fuel, and ReviewPro Partner to Release Comprehensive COVID-19 Hotelier Sentiment Study

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StayNTouch, Fuel, and ReviewPro have partnered to release the COVID-19 Hotelier Sentiment Study. The study surveyed almost 500 hoteliers to discover how COVID-19 has impacted their business, the actions they’ve taken to mitigate the financial impact, and their sentiments about future travel and the road to recovery. The study segmented respondents based on geography, independent [...]
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Fuel COVID-19 Consumer Sentiment Study Volume 5: Guests’ Safety Will Dictate New Tech Needs

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This is the fifth edition of Fuel's COVID-19 Consumer Sentiment Study. As the U.S. has continued its slow recovery, we want to continue to provide trends on how consumers feel about traveling. We hope that you find the information useful. The survey was sent out on May 28, 2020, and received more than 5,400 responses. [...]
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Fuel COVID-19 Consumer Sentiment Study Volume 4: Travelers Are Ready, Especially Millennials

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This is the fourth release of Fuel's COVID-19 Consumer Sentiment Study series. As the U.S. has continued its slow recovery, we want to continue to provide trends on how consumers feel about traveling. For this edition, we are breaking down this data by age group (Millennials, Gen X, Boomers), household income (<$50K, $50-100K, >$100K), and [...]
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Contactless Check-In/Check-Out and Keyless Room Entry Now Available to Hotels Via the Fuel Mobile App

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Affordable, completely customizable mobile application for independent properties adds new lock system integrations and features  Myrtle Beach, SC, May 6, 2020 – Fuel, a leading provider of guest-facing hotel software solutions and digital marketing services for the global hospitality industry, has expanded the digital-key functionality of its industry-leading mobile application for independent and boutique hotels. [...]
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A How-To Guide For Targeting Drive Markets

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How-To Guide For Targeting Drive Markets In a post-crisis world, many anticipate that the majority of your hotel's business will com via drive markets. There will likely still be some apprehension to fly, but people will be in serious need of a getaway after a long quarantine period. Reaching your drive market with appropriate messaging [...]
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Hotel Email Marketing Tactics For Post-Crisis Recovery

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With a recovery period fast approaching, now is the time for hotels to prepare their post-crisis email marketing tactics. Email is a highly effective, budget friendly marketing tactic that all hotels should be taking advantage of, especially during a time of crisis and recovery. Let your data drive your post-crisis email marketing efforts. Hopefully, you’ve [...]
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Fuel COVID-19 Consumer Sentiment Study Volume 2: What Changes Are We Seeing?

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Since the onset of the COVID-19 crisis, Fuel has been doing our part to help the hospitality industry navigate these uncharted waters by creating a comprehensive Hotel Crisis Management Resource Master List and by publishing daily podcast episodes and blog articles with tangible and tactical advice on what hotels should be doing to survive. As [...]
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