There’s no magic button or single solution for improving hotel guest satisfaction. If hotels want to elevate the guest experience, it will take rolling up sleeves and digging into customer data and implementing cutting-edge hotel technology that’s proven to make a positive difference in guest satisfaction and hotel ROI. If you’re looking how to improve […]
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The value of consolidated marketing reporting for hotels
Whether you have a dedicated marketing team or you’re a small team wearing many hats, you need good analytics. There is really no point in marketing if you’re not tracking those efforts. Reliable reporting makes the most of your marketing budget. Understanding your marketing ROI increases revenue overall. Most hotel marketers – or whoever […]
How to use hotel SMS marketing to increase positive reviews and prevent negative ones
There are many ways to manage and improve your hotel’s online reputation. The abundance of third-party review sites means that staying on top of it all can be like playing a game of whack-a-mole. The most effective way to encourage positive reviews and prevent negative ones is by providing great hospitality in the first place. […]
How to automate repeat guest welcome letters via email marketing
There are several different categories of hotel welcome emails that we recommend you send to guests before they arrive at your hotel. We also recommend that you write a repeat guest welcome letter – that is, a variation of your welcome emails that are tailored to loyal guests who are staying at your hotel for […]
What is an online booking engine for hotels? How the right booking engine increases direct revenue
The world of hotel distribution is more complex than ever. There’s a constantly expanding world of third-party booking platforms for guests to choose from. But that’s not to say that direct sales are diminishing. In fact, according to consumer research, in most markets, direct booking revenue has actually increased in the last year. Hotels need […]
11 Reasons Why Hotels Should Have Mobile Apps
According to a study by New York University, nearly two-thirds of brand and independent hotels say they plan to adopt mobile app functionality by the end of 2022. In the past, we’ve discussed why 2021 would be a big year for hotels to transition to a contactless experience, but the numbers suggest that 2022 may […]
It’s time to invest in hotel contactless check-in solutions
The day-to-day experience of traveling has rapidly changed over the last two years. The travel industry has to catch up if hotels want to stay ahead. Health and safety are a high priority for guests across all markets. Contactless solutions are one of the tools available to hotels to stay a step ahead. And […]
15 Triggered Messages Your Hotel Should Be Sending To Your Guests
Great communication between hotel and guest is the key to developing a strong and long-lasting relationship. If you approach your messaging strategy by providing value to your guests, then you’re going to avoid some of the mistakes that a lot of properties make. You’ll reduce the need for spray-and-pray messaging, you’ll reduce your reliance on [...]
How to write impactful hotel welcome emails
Email is a valuable communication tool that will improve guest experiences (and possibly increase revenue). Your hotel welcome email is one of the most important messages you can send. It will set the tone of their stay, and is a unique opportunity to provide information in an increasingly contactless world. Pre-stay confirmation email There are […]
Understanding email marketing segmentation for hotels
You put a lot of work into creating engaging and relevant email promotions for your guests. But the big question is: who are you sending that message out to? Not every message is the right fit for every guest. Segmentation is a central component of your marketing efforts, whether you’re communicating via email or text. […]
Mastering the Art of Email Marketing
It’s a no brainer that brands are always attempting to boost awareness and sales via email marketing. Often they end up overloading consumer’s inboxes with irrelevant messages. Learn how to stand out with our tips.
How to Succeed with Hotel SMS/Text Marketing: Launch, Manage & Perfect Your Campaigns
For most people, a text message is a very personal form of communication. This personal nature means that if you get a text, you will absolutely read it and engage with it. This means that smart SMS marketing for hotels can lead to amazing opportunities to communicate with your guests. But along with that opportunity [...]