News & Articles

News

Vacation Rentals Peaked in 2020, Should Hotels Be Worried?

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The vacation rental space peaked in 2020 in the United States. According to Google Trends, “vacation rentals” saw its most popularity this year than it had seen over the last several years. Changing travel/safety protocols due to the COVID-19 pandemic has affected traveler sentiment, as travelers show a desire for a travel experience that minimizes [...]
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Fuel COVID-19 Consumer Sentiment Study Volume 11: Will a Vaccine Bring Back Leisure Travel?

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This is the 11th edition of Fuel's COVID-19 Consumer Sentiment Study. As the virus continues to impact the state of travel and the hospitality industry, we want to continue to provide insights on the sentiment of consumers. This version of the survey was timed so that we could ask about both Thanksgiving travel behavior that [...]
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Wake Up! Your Post-Booking Conversion Rate Is Costing Your Hotel Money

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Every hotelier knows about the conversion funnel: potential guests enter your site, shop for a room, and make a booking. 
If you think that’s all there is to it you are losing guests and revenue every single day.  I’m going to show you how to optimize your post-booking conversion funnel for fewer cancellations and improved ancillary revenue.

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The Hunter Hotelier: Driving Their Own Demand & Succeeding In Today’s Market

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COVID-19 and the resulting downturn in travel is causing a fundamental shift in how hoteliers will fill rooms.  In the past hotel marketers have had a relatively easy job due to the huge demand for travel resulting in strategies revolving around "harvesting intent."  Now, when there's more rooms than travelers, hoteliers have to take a [...]
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Fuel COVID-19 Consumer Sentiment Study Volume 9: More People Are Traveling Than You Think

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This is the ninth edition of Fuel's COVID-19 Consumer Sentiment Study. As the virus continues to impact the state of travel and the hospitality industry, we want to continue to provide insights on the sentiment of consumers. We hope that you find the information useful. The survey was sent out on August 27, 2020, and [...]
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