Hoteliers, the spray and pray approach to email is dead. Start utilizing consumer data to your advantage with triggered, rule-based and segmented email sends. Click below to learn more about the automated emails your hotel should be sending.
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5 Reasons Your Hotel Should Be Using a Hotel Digital Key
No matter the size of your hotel, hoteliers can benefit from the ease of use and functionality of a hotel mobile app with digital key software. That’s because the best digital key software helps hotels increase revenue per guest, is customizable to look and feel like your hotel’s website, and improve overall operational efficiency, all […]
Five Reasons You Can Expect Hotel Apps To Be Required in 2021
Mobile apps for independent hotels are quickly becoming something every guest expects. From touch-free convenience, to additional revenue, this is why your property has to get one in 2021.
15 Triggered Messages Your Hotel Should Be Sending To Your Guests
Great communication is the key to developing a strong and long-lasting relationship. If you approach your messaging strategy from the perspective of wanting to provide value to your guests, then you’re going to avoid some of the mistakes that a lot of properties make. You’ll reduce the need for spray-and-pray messaging, you’ll reduce your reliance [...]
6 Reasons Why You Should Switch Your Hotel Booking Engine Right Now
We've seen it all before. Difficult to use. Incompatibility. Missing essential features. Hoteliers continue to use booking engines that miss the mark and get in the way of success. If your booking engine falls under one of these categories, your path to recovery will be far bumpier than others. We gathered some of the most [...]
The 7 Analytics Data Points Hotels Need to Look at Right Now
As of the writing of this post, many destinations in the U.S. are seeing huge shifts in demand from day to day. If you wait until the month ends to review your data, you will be missing out on exactly what consumers are looking for right now. Hoteliers have got to be nimble and able [...]
Wake Up! Your Post-Booking Conversion Rate Is Costing Your Hotel Money
Every hotelier knows about the conversion funnel: potential guests enter your site, shop for a room, and make a booking.
If you think that’s all there is to it you are losing guests and revenue every single day. I’m going to show you how to optimize your post-booking conversion funnel for fewer cancellations and improved ancillary revenue.
Your CRM System Will Determine How (and if) Your Hotel Recovers From COVID-19
The United States is quickly reopening from the COVID-19 lockdowns and the pent-up demand by travelers is almost palpable. In the Myrtle Beach area alone, we are seeing nearly 100% increases in daily revenue, as shown in this graph. However, this is not a long-term trend, this is a short correction of bookings due to [...]
Contactless Check-In/Check-Out and Keyless Room Entry Now Available to Hotels Via the Fuel Mobile App
Affordable, completely customizable mobile application for independent properties adds new lock system integrations and features Myrtle Beach, SC, May 6, 2020 – Fuel, a leading provider of guest-facing hotel software solutions and digital marketing services for the global hospitality industry, has expanded the digital-key functionality of its industry-leading mobile application for independent and boutique hotels. […]
Hotel Email Marketing Tactics For Post-Crisis Recovery
With a recovery period fast approaching, now is the time for hotels to prepare their post-crisis email marketing tactics. Email is a highly effective, budget friendly marketing tactic that all hotels should be taking advantage of, especially during a time of crisis and recovery. Let your data drive your post-crisis email marketing efforts. Hopefully, you’ve [...]
Fuel Appoints Susan Spivey to the Role of VP of Business Development
Sales and marketing maven joins hospitality software innovator. Myrtle Beach, SC – Fuel, the premier provider of hotel marketing software and digital agency services for the hospitality sector, has appointed Susan Spivey as Vice President of Business Development. As Director of Business Development, Spivey will be responsible for cultivating new business opportunities, while working closely […]
Launching And Managing Your Hotel’s SMS/Text Messaging Campaign
For most people a text message is a very personal form of communication. This personal nature means, if you get a text, you will absolutely will read it and engage, even if that engagement . This means, as a hotel, you have an amazing opportunity to communicate to your guest... and along with that opportunity [...]