You put a lot of work into creating engaging and relevant email promotions for your guests. But the big question is: who are you sending that message out to? Not every message is the right fit for every guest. Segmentation is a central component of your marketing efforts, whether you’re communicating via email or text. […]
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Intro to Email Marketing for Hotels: what it is and why your hotel needs it
Email marketing for hotels is not a "nice to have" anymore, it’s a necessity. If your hotel is not sending out regular email communications to your current, future, and past guests: you are missing out on an essential marketing stream. If you’re not already convinced, here are some eye-opening statistics: 70 percent of consumers prefer [...]
Watch Fuel Travel’s top travel trends for 2022
In our latest video, we’ve put together the top travel trends for 2022. Watch the video here to get actionable insights on how your brand can stay ahead of the trends. Many outside factors will continue to shape travel this year. The travel industry has been learning to adapt. Some of the key trends to [...]
Small Hotel Booking Software: 4 Features to Look For
Small hotel booking software should pack a big punch. By that, we mean a software solution that has key features to make your hotel's guest booking experience memorable in all the right ways. With the right features, smaller properties can drive more direct bookings, reduce reliance on OTAs, and build relationships with guests that last. [...]
4 Ways Guest Messaging Software Improves Hotel Performance
As technology advances, so do the ways hotels are able to communicate with guests effectively. This has led to guest messaging becoming an effective channel for hotels to build guest relationships and improve overall operations. Combined with supporting hotel software systems, hotel messaging software can boost customer satisfaction, staff efficiency, and ultimately your bottom line. Below [...]
5 Benefits of a GMS in the Hotel Industry
The benefits of a guest messaging system (GMS) in the hotel industry extend to both the hotel and the guest. In the end, when you use the right hotel software technology, you’re ultimately providing better service and an enhanced experience for your guests through valuable insights and personalization. At the same time, guest messaging software will [...]
5 Reasons Your Hotel Should Be Using a Hotel Digital Key
No matter the size of your property, hoteliers can benefit from the ease of use and functionality of a mobile app with a hotel keyless entry system. That’s because the best digital key software helps hotels increase revenue per guest, is customizable to look and feel like your hotel’s website, and improve overall operational efficiency, all […]
Five Reasons You Can Expect Hotel Apps To Be Required in 2021
Mobile apps for independent hotels are quickly becoming something every guest expects. From touch-free convenience, to additional revenue, this is why your property has to get one in 2021.
The 7 Analytics Data Points Hotels Need to Look at Right Now
As of the writing of this post, many destinations in the U.S. are seeing huge shifts in demand from day to day. If you wait until the month ends to review your data, you will be missing out on exactly what consumers are looking for right now. Hoteliers have got to be nimble and able [...]
Wake Up! Your Post-Booking Conversion Rate Is Costing Your Hotel Money
Every hotelier knows about the conversion funnel: potential guests enter your site, shop for a room, and make a booking.
If you think that’s all there is to it you are losing guests and revenue every single day. I’m going to show you how to optimize your post-booking conversion funnel for fewer cancellations and improved ancillary revenue.
Your CRM System Will Determine How (and if) Your Hotel Recovers From COVID-19
The United States is quickly reopening from the COVID-19 lockdowns and the pent-up demand by travelers is almost palpable. In the Myrtle Beach area alone, we are seeing nearly 100% increases in daily revenue, as shown in this graph. However, this is not a long-term trend, this is a short correction of bookings due to [...]
Contactless Check-In/Check-Out and Keyless Room Entry Now Available to Hotels Via the Fuel Mobile App
Affordable, completely customizable mobile application for independent properties adds new lock system integrations and features Myrtle Beach, SC, May 6, 2020 – Fuel, a leading provider of guest-facing hotel software systems and digital marketing services for the global hospitality industry, has expanded its hotel digital key functionality of its industry-leading hotel mobile app for independent and […]