News

Fuel Appoints Susan Spivey to the Role of VP of Business Development

February 27, 2020 by Stuart Butler

Sales and marketing maven joins hospitality software innovator. Myrtle Beach, SC - Fuel, the premier provider of hotel marketing software and digital agency services for the hospitality sector, has appointed Susan Spivey as Vice President of Business Development. As Director of Business Development, Spivey will be responsible for cultivating new business opportunities, while working closely [...]

5 Things Every Small Hotelier Needs To Be Doing To Compete Today

February 6, 2020 by Pete DiMaio

Today's small hotelier has more to deal with than ever before. OTAs are a must... but eat into the ever shrinking margin. The flags are getting more aggressive in creating a unique experience. The technology is getting more complicated. However the future is not bleak for the smaller innkeeper who is managing a property under [...]

Fuel’s Stuart Butler Selected to Host Session on Google’s Impact on Hospitality at the Navigate Hospitality Leaders Conference

January 29, 2020 by Stuart Butler

Fuel COO to share insight on how data giant Google is changing the hospitality landscape worldwide by altering the booking journey Myrtle Beach, SC - January 29, 2020 – Fuel, the premier provider of hotel marketing software and digital agency services for the hospitality sector, has announced that Stuart Butler, the company’s COO, will present an [...]

Fuel Promotes Hotel Digital Marketing Innovation as Sponsor of 2020 HSMAI Marketing Strategy Conference

January 15, 2020 by Stuart Butler

Award-winning hotel software and digital marketing solutions available for demonstration at HSMAI’s annual hospitality marketing summit New York, NY – January 15, 2020 – Fuel, the premier software provider and digital agency for the hotel industry, announces its participation as a Bronze sponsor in the annual Hospitality Sales & Marketing Association International (HSMAI) 2020 Marketing Strategy [...]

Launching And Managing Your Hotel’s SMS/Text Messaging Campaign

December 13, 2019 by Pete DiMaio

For most people a text message is a very personal form of communication. This personal nature means, if you get a text, you will absolutely will read it and engage, even if that engagement . This means, as a hotel, you have an amazing opportunity to communicate to your guest... and along with that opportunity [...]

Fuel Earns Seven 2019 HSMAI Adrian Awards for Hospitality Digital Marketing Excellence

November 15, 2019 by Stuart Butler

HSMAI recognizes Fuel in the 2019 HSMAI Adrian Award competition for its popular marketing podcast and multiple successful hospitality case studiess. New York, NY – November 12, 2019 - The Hospitality Sales & Marketing Association International (HSMAI), has announced that it will present Fuel, the premier software provider and digital agency for the hotel industry, with [...]

What is a Hotel Booking Engine?

November 7, 2019 by Jeremy Razook

A hotel booking engine is a software application that securely processes direct online reservations through a hotel website. It’s a crucial component in the buying cycle where travelers can find and select a room from a hotel to make a reservation online using a credit card. It's basically the shopping cart for a hotel website. [...]

Fuel White Paper Helps Hoteliers “Beat OTAs at Their Own Game” and Maximize Direct Booking Strategies

November 5, 2019 by Stuart Butler

Newly released white paper reveals proven OTA strategies that hoteliers can seize upon to combat growing online competition and improve direct booking results. Myrtle Beach, SC – November 5, 2019 – Fuel, the premier software provider and digital agency for the hotel industry, has announced the release of a new white paper to the hotel industry [...]

Maintaining the Feature Factory: Plugin Architecture for Multi-Tenant Software as a Service

October 11, 2019 by Stacy Gay

Multi-tenancy is a fuzzy concept. Throughout my career with Fuel and the depths of adventurous researching, I have yet to find a comprehensive definition of multi-tenancy and not a hint of an implementation that would suit our needs. Our aim is to provide a Software as a Service to a diverse set of clients each […]

Fuel Releases E-Book on Current Leisure Travel Trends Based on Data Revealed in Annual Study

October 1, 2019 by Stuart Butler

Newly released e-book delves into the most critical data uncovered by Fuel’s annual study, which analyzes the evolving booking behavior of today’s leisure travelers Myrtle Beach, SC – October 1, 2019 – Fuel, the premier software provider and digital agency for the hotel industry, has unveiled a new e-book based on the top 10 takeaways [...]