There’s no magic button or single solution for improving hotel guest satisfaction. If hotels want to elevate the guest experience, it will take rolling up sleeves and digging into customer data and implementing cutting-edge hotel software systems that’s proven to make a positive difference in guest satisfaction and hotel ROI. If you’re looking how to […]
Whether you have a dedicated marketing team or you’re a small team wearing many hats, you need good analytics. There is really no point in marketing if you’re not tracking those efforts. Reliable reporting makes the most of your marketing budget. Understanding your marketing ROI increases revenue overall. Most hotel marketers – or whoever […]
There are many ways to manage and improve your hotel’s online reputation. The abundance of third-party review sites means that staying on top of it all can be like playing a game of whack-a-mole. The most effective way to encourage positive reviews and prevent negative ones is by providing great hospitality in the first place. […]
There are several different categories of hotel welcome emails that we recommend you send to guests before they arrive at your hotel. We also recommend that you write a repeat guest welcome letter – that is, a variation of your welcome emails that are tailored to loyal guests who are staying at your hotel for […]
The world of hotel distribution is more complex than ever. There’s a constantly expanding world of third-party booking platforms for guests to choose from. But that’s not to say that direct sales are diminishing. In fact, according to consumer research, in most markets, direct booking revenue has actually increased in the last year. Hotels need […]
In the past, we’ve discussed why 2021 would be a big year for hotels to transition to a contactless experience, but the numbers suggest that 2024 may become an even bigger year for contactless hotel software systems in the travel industry. In this article, we’ll discuss why your hotel should have a mobile app to […]
The day-to-day experience of traveling has rapidly changed over the last two years. The travel industry has to catch up if hotels want to stay ahead. Health and safety are a high priority for guests across all markets. Contactless solutions are one of the tools available to hotels to stay a step ahead. And […]
Email is a valuable communication tool that will improve guest experiences (and possibly increase revenue). Your hotel welcome email is one of the most important messages you can send. It will set the tone of their stay, and is a unique opportunity to provide information in an increasingly contactless world. Pre-stay confirmation email There are […]
You put a lot of work into creating engaging and relevant email promotions for your guests. But the big question is: who are you sending that message out to? Not every message is the right fit for every guest. Segmentation is a central component of your marketing efforts, whether you’re communicating via email or text. […]
