News

What COVID-19 Means for Your Hotel Analytics Data

March 27, 2020 by Melissa Kavanagh

While we are in the heat of the COVID-19 crisis, it is important to take measures now to make the most of your analytics data. The tactics discussed here would apply to many other situations, although they might be less severe in nature, such as a hurricane, property renovations that cause your property to close [...]

The Definitive Guide To COVID19 Policy Updates & Communication

March 26, 2020 by Pete DiMaio

In times of disaster and social upheaval, such as the COVID-19 struggles today, hoteliers must be both adaptable and transparent with their guests. When we're in a time of uncertainty, providing customers with a little clarity can go a long way to building a great relationship as well as being a servant to your guest. [...]

Local Listings Best Practices During A Global Crisis

March 24, 2020 by Britni Mullins

With everything that’s happening around the world and within the hotel industry specifically, it’s important to adapt your marketing and advertising strategies NOW. Keeping your property information up-to-date is the best way to keep your guests and potential customers in the loop. Your Google My Business, Moz and Yext accounts should be part of your […]

Fuel Launches ‘Crisis Management Resources for Hotels’ Master List to Help Hoteliers Navigate the Coronavirus Pandemic and Other Adverse Market Conditions

March 23, 2020 by Stuart Butler

New comprehensive resource guide provides hoteliers with up-to-date information, tips and strategies during times of adversity and economic uncertainty Myrtle Beach, SC – March 23, 2020 – Fuel, the premier provider of hotel marketing software and digital agency services for the hospitality sector, announced the launch of a new online resource to benefit the hospitality industry […]

How To Adjust Your Advertising Strategy Right Now

March 23, 2020 by Phil Foriska

Through trying and difficult times, Fuel is here to help. Advertising has become a quagmire and we want to provide actionable to-dos that can be implemented immediately to ensure your current advertising efforts are setting you up for success. Here are a few things you can do right now to protect your bottom line while still reaching potential [...]

It’s Not Just Coronavirus, It’s Change

March 20, 2020 by Pete DiMaio

How Hoteliers Handle That Change Will Dictate The Future Yes, we could tell you about our COVID-19 response here at Fuel. We Fueligans are washing our hands, we’re working from home, and we’re practicing social distancing. We’re building our impressive toilet paper forts and shaking hands with our elbows. However, our hygiene changes should be […]

Fuel and The Guestbook Partner to Release White Paper, ‘Navigating Troubled Times,’ to Help Hoteliers Manage Economic Uncertainty

March 17, 2020 by Stuart Butler

Cash back rewards innovator The Guestbook and hospitality digital solutions provider Fuel provide insight and tips for hoteliers who must balance short-term impacts and long-term prosperity. Myrtle Beach, SC – The Guestbook, the world’s largest rewards program for independent and boutique hotels, and Fuel, the premier software provider and digital agency for the hotel industry, have […]

Fuel Appoints Susan Spivey to the Role of VP of Business Development

February 27, 2020 by Stuart Butler

Sales and marketing maven joins hospitality software innovator. Myrtle Beach, SC – Fuel, the premier provider of hotel marketing software and digital agency services for the hospitality sector, has appointed Susan Spivey as Vice President of Business Development. As Director of Business Development, Spivey will be responsible for cultivating new business opportunities, while working closely […]

5 Things Every Small Hotelier Needs To Be Doing To Compete Today

February 6, 2020 by Pete DiMaio

Today's small hotelier has more to deal with than ever before. OTAs are a must... but eat into the ever shrinking margin. The flags are getting more aggressive in creating a unique experience. The technology is getting more complicated. However the future is not bleak for the smaller innkeeper who is managing a property under [...]

Fuel’s Stuart Butler Selected to Host Session on Google’s Impact on Hospitality at the Navigate Hospitality Leaders Conference

January 29, 2020 by Stuart Butler

Fuel COO to share insight on how data giant Google is changing the hospitality landscape worldwide by altering the booking journey Myrtle Beach, SC – January 29, 2020 – Fuel, the premier provider of hotel marketing software and digital agency services for the hospitality sector, has announced that Stuart Butler, the company’s COO, will present an […]

Fuel Promotes Hotel Digital Marketing Innovation as Sponsor of 2020 HSMAI Marketing Strategy Conference

January 15, 2020 by Stuart Butler

Award-winning hotel software and digital marketing solutions available for demonstration at HSMAI’s annual hospitality marketing summit New York, NY – January 15, 2020 – Fuel, the premier software provider and digital agency for the hotel industry, announces its participation as a Bronze sponsor in the annual Hospitality Sales & Marketing Association International (HSMAI) 2020 Marketing Strategy […]