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The Hunter Hotelier: Driving Their Own Demand & Succeeding In Today’s Market

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COVID-19 and the resulting downturn in travel is causing a fundamental shift in how hoteliers will fill rooms.  In the past hotel marketers have had a relatively easy job due to the huge demand for travel resulting in strategies revolving around "harvesting intent."  Now, when there's more rooms than travelers, hoteliers have to take a [...]
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Fuel COVID-19 Consumer Sentiment Study Volume 9: More People Are Traveling Than You Think

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This is the ninth edition of Fuel's COVID-19 Consumer Sentiment Study. As the virus continues to impact the state of travel and the hospitality industry, we want to continue to provide insights on the sentiment of consumers. We hope that you find the information useful. The survey was sent out on August 27, 2020, and [...]
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Appalachian Mountain Club Selects Fuel Booking Engine For Optimized Online Reservation Process

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Myrtle Beach, SC, July 14, 2020 – Fuel, a provider of guest-facing software for the global hospitality industry, has been selected by Appalachian Mountain Club (AMC) to manage its online inventory for the club’s 22 lodging locations with the Fuel Booking Engine. In order to securely process direct online reservations through AMC’s website, Fuel will build a multi-location [...]
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StayNTouch, Fuel, and ReviewPro Partner to Release Comprehensive COVID-19 Hotelier Sentiment Study

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StayNTouch, Fuel, and ReviewPro have partnered to release the COVID-19 Hotelier Sentiment Study. The study surveyed almost 500 hoteliers to discover how COVID-19 has impacted their business, the actions they’ve taken to mitigate the financial impact, and their sentiments about future travel and the road to recovery. The study segmented respondents based on geography, independent [...]
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Fuel COVID-19 Consumer Sentiment Study Volume 5: Guests’ Safety Will Dictate New Tech Needs

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This is the fifth edition of Fuel's COVID-19 Consumer Sentiment Study. As the U.S. has continued its slow recovery, we want to continue to provide trends on how consumers feel about traveling. We hope that you find the information useful. The survey was sent out on May 28, 2020, and received more than 5,400 responses. [...]
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Fuel COVID-19 Consumer Sentiment Study Volume 4: Travelers Are Ready, Especially Millennials

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This is the fourth release of Fuel's COVID-19 Consumer Sentiment Study series. As the U.S. has continued its slow recovery, we want to continue to provide trends on how consumers feel about traveling. For this edition, we are breaking down this data by age group (Millennials, Gen X, Boomers), household income (<$50K, $50-100K, >$100K), and [...]
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