Filling occupancy during the off-season remains one of the hotelier’s biggest challenges and can require a lot of creativity for your digital marketing strategy. Hoteliers should be using every platform, including email, social, paid search, and website content, to promote sales during the off-season. As challenging as it may sound, there are several tactics that […]
15 Triggered Messages Your Hotel Should Be Sending To Your Guests
Great communication is the key to developing a strong and long-lasting relationship. If you approach your messaging strategy from the perspective of wanting to provide value to your guests, then you’re going to avoid some of the mistakes that a lot of properties make. You’ll reduce the need for spray-and-pray messaging, you’ll reduce your reliance [...]
5 Reasons Why People Are Unsubscribing From Your Hotels Emails & How To Fix It
Learn the top 5 reasons why guests are unsubscribing from your hotel emails and what you can do to improve list health, engagement, & retention.
10 Hotel Marketing Metrics That Actually Matter
Using your hotel’s online data to manage marketing decisions can be tricky. What metrics actually matter? We’ve got the answer. Here are the top 10 metrics that you should actually pay attention to.
Landing Page Optimization Made Easy: 4 Steps To Success
In this article we’re going to cover what remarketing and retargeting are, how they work, and why hotels and resorts should be using these tactics to increase their occupancy.
The Automated Emails Your Hotel Should Be Sending
Hoteliers, the spray and pray approach to email is dead. Start utilizing consumer data to your advantage with triggered, rule-based and segmented email sends. Click below to learn more about the automated emails your hotel should be sending.