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E-mail

Wake Up! Your Post-Booking Conversion Rate Is Costing Your Hotel Money

October 22, 2020 by Pete DiMaio

Every hotelier knows about the conversion funnel: potential guests enter your site, shop for a room, and make a booking. 
If you think that’s all there is to it you are losing guests and revenue every single day.  I’m going to show you how to optimize your post-booking conversion funnel for fewer cancellations and improved ancillary revenue.

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Categories: Design & Content, E-mail, Website

Your CRM System Will Determine How (and if) Your Hotel Recovers From COVID-19

May 29, 2020 by Pete DiMaio

The United States is quickly reopening from the COVID-19 lockdowns and the pent-up demand by travelers is almost palpable.  In the Myrtle Beach area alone, we are seeing nearly 100% increases in daily revenue, as shown in this graph. However, this is not a long-term trend, this is a short correction of bookings due to [...]
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Categories: E-mail, Software

Targeting Drive Markets

A How-To Guide For Targeting Drive Markets

April 23, 2020 by Phil Foriska

How-To Guide For Targeting Drive Markets In a post-crisis world, many anticipate that the majority of your hotel's business will com via drive markets. There will likely still be some apprehension to fly, but people will be in serious need of a getaway after a long quarantine period. Reaching your drive market with appropriate messaging [...]
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Categories: E-mail, PPC, Social

E-mail connection background

Hotel Email Marketing Tactics For Post-Crisis Recovery

April 22, 2020 by Alyssa Fate

With a recovery period fast approaching, now is the time for hotels to prepare their post-crisis email marketing tactics. Email is a highly effective, budget friendly marketing tactic that all hotels should be taking advantage of, especially during a time of crisis and recovery. Let your data drive your post-crisis email marketing efforts. Hopefully, you’ve [...]
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Categories: Brand Reputation, E-mail, Software

Surefire Strategies To Recover Your Hotel’s Lost Reservations

April 10, 2020 by Pete DiMaio

If there is any silver lining in being in a very significant down market is that there must be a recovery on the horizon. And in these times we can work to refine our systems to engage every possible customer in every possible way. Waste can not be in our vocabulary right now, and as [...]
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Categories: E-mail, PPC, Social

Businesswoman taking notes while sitting in office.

Crisis Recovery Checklist for Hotels

April 2, 2020 by Alyssa Fate

Preparing for a Coronavirus Comeback Navigating a pandemic can be difficult. However, you can rest assured knowing that there is a light at the end of the tunnel. We’ve put together a crisis recovery checklist to ensure you’re prepared to rebound quickly. Looking for additional resources on how hotels can manage through this crisis? Here […]

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Categories: Brand Reputation, E-mail, PPC, Social

Guest receiving messaging from hotel

Coronavirus: Examples of Hotel Messaging Done Right

March 25, 2020 by Jeremy Razook

Now more than ever, the messaging you send your guests is vital to your hotel’s future success. Your hotel’s messaging could invoke confidence and togetherness or cringe and turn off—you don’t want to be in the latter grouping. The following hotels and companies have the right idea for messaging and promoting to consumers during global [...]
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Categories: Brand Reputation, E-mail, Social, Website

Adjusting Your Hotel Ad Strategy Blog

How To Adjust Your Advertising Strategy Right Now

March 23, 2020 by Phil Foriska

Through trying and difficult times,  Fuel is here to help. Advertising has become a quagmire and we want to provide actionable to-dos that can be implemented immediately to ensure your current advertising efforts are setting you up for success. Here are a few things you can do right now to protect your bottom line while still reaching potential [...]
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Categories: E-mail, PPC, SEO

Launching And Managing Your Hotel’s SMS/Text Messaging Campaign

December 13, 2019 by Pete DiMaio

For most people a text message is a very personal form of communication.  This personal nature means, if you get a text, you will absolutely will read it and engage, even if that engagement .  This means, as a hotel, you have an amazing opportunity to communicate to your guest... and along with that opportunity [...]
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Categories: E-mail

Hotel Reception

How can Hotels Promote Sales During the Off-Season?

October 8, 2019 by Jeremy Razook

Filling occupancy during the off-season remains one of the hotelier’s biggest challenges and can require a lot of creativity for your digital marketing strategy. Hoteliers should be using every platform, including email, social, paid search, and website content, to promote sales during the off-season. As challenging as it may sound, there are several tactics that […]

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Categories: E-mail, PPC, SEO, Social

Hotel Email Testing

15 Triggered Messages Your Hotel Should Be Sending To Your Guests

August 10, 2019 by Stuart Butler

Great communication is the key to developing a strong and long-lasting relationship. If you approach your messaging strategy from the perspective of wanting to provide value to your guests, then you’re going to avoid some of the mistakes that a lot of properties make. You’ll reduce the need for spray-and-pray messaging, you’ll reduce your reliance [...]
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Categories: E-mail

Hotel Unsubscribe Rate

5 Reasons Why People Are Unsubscribing From Your Hotels Emails & How To Fix It

May 15, 2017 by Pete DiMaio

Learn the top 5 reasons why guests are unsubscribing from your hotel emails and what you can do to improve list health, engagement, & retention.

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Categories: E-mail, Latest News

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