Hoteliers, the spray and pray approach to email is dead. Start utilizing consumer data to your advantage with triggered, rule-based and segmented email sends. Click below to learn more about the automated emails your hotel should be sending.
15 Triggered Messages Your Hotel Should Be Sending To Your Guests
Great communication is the key to developing a strong and long-lasting relationship. If you approach your messaging strategy from the perspective of wanting to provide value to your guests, then you’re going to avoid some of the mistakes that a lot of properties make. You’ll reduce the need for spray-and-pray messaging, you’ll reduce your reliance [...]
Wake Up! Your Post-Booking Conversion Rate Is Costing Your Hotel Money
Every hotelier knows about the conversion funnel: potential guests enter your site, shop for a room, and make a booking.
If you think that’s all there is to it you are losing guests and revenue every single day. I’m going to show you how to optimize your post-booking conversion funnel for fewer cancellations and improved ancillary revenue.
Your CRM System Will Determine How (and if) Your Hotel Recovers From COVID-19
The United States is quickly reopening from the COVID-19 lockdowns and the pent-up demand by travelers is almost palpable. In the Myrtle Beach area alone, we are seeing nearly 100% increases in daily revenue, as shown in this graph. However, this is not a long-term trend, this is a short correction of bookings due to [...]
Hotel Email Marketing Tactics For Post-Crisis Recovery
With a recovery period fast approaching, now is the time for hotels to prepare their post-crisis email marketing tactics. Email is a highly effective, budget friendly marketing tactic that all hotels should be taking advantage of, especially during a time of crisis and recovery. Let your data drive your post-crisis email marketing efforts. Hopefully, you’ve [...]
Launching And Managing Your Hotel’s SMS/Text Messaging Campaign
For most people a text message is a very personal form of communication. This personal nature means, if you get a text, you will absolutely will read it and engage, even if that engagement . This means, as a hotel, you have an amazing opportunity to communicate to your guest... and along with that opportunity [...]
5 Reasons Why People Are Unsubscribing From Your Hotels Emails & How To Fix It
Learn the top 5 reasons why guests are unsubscribing from your hotel emails and what you can do to improve list health, engagement, & retention.
Email Newsletter Subscriptions via SMS/Text
Take your hotel marketing efforts to the next level with email newsletter subscriptions via SMS/text. This handy guide will walk you through the process.
Case Study: Boosting Email CTR With Animation
If you’re still sending the same old hotel and travel emails to your guests you’re falling behind. In fact, not only is email likely your #1 conversion tool, it is also where you can grow your revenue the most. In one test in particular, for MyrtleBeachGolf.com, we tested if animation can drive improved email performance. What we found was both expected and exciting.
Hotel App 101: Integrating Your New App Into Marketing and Operations
Congratulations, you are likely one of the many forward thinking hoteliers who have come to realize the importance of giving your customers the resort tools a mobile app offers. Now the question becomes how do you best integrate the customer’s app experience into your existing marketing efforts and on-site operations.
Analytics Around the World: September 2015
In this month’s analytics roundup we cover methods to increase conversion rate, decrease cart abandonment, improve clickthrough rate, make data sexy & much more!
Creating Dynamite E-mails for Hotel Marketing
Just because something works great in print does not mean that it will work great in an email. The digital world is vastly different from the hard copy world of print. Creating an email that can capture a user in only 8 seconds is critical because that is exactly the amount of time it takes for the brain to decide to either “love it” or “leave it”.