Optimizing Revenue per Available Room (RevPAR) is one of the key focuses of most hoteliers. Travel is up, but so are guest expectations. Navigating the complex world of revenue management requires innovative solutions. While dedicated revenue management software is a component of this process, all of your technology must work together to increase your bottom […]
The Importance of Sending Relevant Messages and How to Segment Hotel Emailing Lists
You put a lot of work into creating engaging and relevant email promotions for your guests. But the big question is: who are you sending that message out to? Not every message is the right fit for every guest. Segmentation is a central component of your marketing efforts, whether you’re communicating via email or text. […]
Intro to Email Marketing for Hotels: what it is and why your hotel needs it
Email marketing for hotels is not a "nice to have" anymore, it’s a necessity. If your hotel is not sending out regular email communications to your current, future, and past guests: you are missing out on an essential marketing stream. If you’re not already convinced, here are some eye-opening statistics: 70 percent of consumers prefer [...]