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Understanding email marketing segmentation for hotels

February 23, 2022 by Fuel

You put a lot of work into creating engaging and relevant email promotions for your guests. But the big question is: who are you sending that message out to? Not every message is the right fit for every guest. Segmentation is a central component of your marketing efforts, whether you’re communicating via email or text. […]

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Categories: E-mail, Uncategorized

Intro to Email Marketing for Hotels: what it is and why your hotel needs it

January 19, 2022 by Fuel

Email marketing for hotels is not a "nice to have" anymore, it’s a necessity. If your hotel is not sending out regular email communications to your current, future, and past guests: you are missing out on an essential marketing stream. If you’re not already convinced, here are some eye-opening statistics: 70 percent of consumers prefer [...]
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Categories: Uncategorized

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