Fuel Press Release

Fuel Mobile App Expands Mobile Access Options Through Integration with Onity DirectKey™ System

Feature-rich mobile application for independent properties adds cost-effective
digital key capabilities for hotels with Onity locking systems.

Myrtle Beach, SC – September 9, 2019 – Fuel, a leading provider of hotel software and digital marketing solutions for the global hospitality industry, has expanded its hotel digital key functionality of its industry-leading hotel mobile app for independent and boutique hotels through a successful integration with Onity’s Direct Key™ system. The new technology integration allows hotel properties with Onity locking systems to cost-effectively add the ability for guests to access their assigned guestrooms using their mobile phone as a digital key. With this feature enabled, guests can bypass the front desk and go directly to their rooms upon arrival at the property.

The Fuel Mobile App’s rapidly expanding set of features already includes the ability to check-in or out without visiting the front desk, book a future stay, order room service from a mobile phone, and communicate with the property in real-time. With the added convenience of mobile access, hoteliers can ensure that guests enjoy a seamless hotel stay experience.

“Digital key technology is expanding rapidly across sectors,” said Stuart Butler, chief operating officer of Fuel. “The findings of our recent 2019 Leisure Travel Trends Study confirmed the critical role of mobile technology in improving the guest journey, which is why we have taken steps to maximize the convenience that our hotel clients can provide to their guests through our application. By adding a key functionality that guests use multiple times a day, it is much more likely that the app will be downloaded and used, maximizing the resulting benefits to both hoteliers and their guests.”

Onity’s DirectKey system uses secure key credentialing and Bluetooth® technology to allow hotel guests to download their assigned key to their smartphone for easy access to their guest room and other access-controlled areas. DirectKey technology is designed to give guests a seamless journey—from parking to elevators to their room, and is backed by a scalable mobile credentialing platform that has been deployed across an installed base of more than 3 million Bluetooth locking devices in multiple industries.​

Starting at $200/mo, the Fuel Mobile App & Digital Key is the most feature-rich and cost-effective custom mobile app for independent hotels. To learn more, please visit fueltravel.com or contact us directly at [email protected] to schedule a demo.

About Fuel | As a leading provider of specialized software solutions and digital marketing services for the hotel industry, Fuel helps independent hotels, resorts, condotels, and management groups maximize market share and profitability. This is achieved by providing a comprehensive suite of software and marketing solutions including: the Fuel Booking Engine, Fuel Guest Messaging Solution & Marketing Automation, Fuel Mobile App & Digital Key, Fuel Gauge Analytics Dashboard, website development, SEO, SEM, email marketing, social media, and analytics services. Through these solutions, Fuel helps properties drive more direct bookings and reduce reliance on third-party channels. To learn more about Fuel and to take your travel marketing to the next level, call (844) 859-8868, visit the website, or follow Fuel on Facebook and Twitter.


Fuel helps properties drive more direct bookings and reduce reliance on third-party channels. To learn more about Fuel and to take your travel marketing to the next level, call (843) 839-1456 or contact us.

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