Myrtle Beach, SC, July 14, 2020 – Fuel, a provider of guest-facing software for the global hospitality industry, has been selected by Appalachian Mountain Club (AMC) to manage its online inventory for the club’s 22 lodging locations with the Fuel Booking Engine. In order to securely process direct online reservations through AMC’s website, Fuel will build a multi-location […]
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Fuel COVID-19 Consumer Sentiment Study Volume 6: Fear is Declining
This is the sixth edition of Fuel's COVID-19 Consumer Sentiment Study. As the U.S. has continued its slow recovery, we want to continue to provide trends on how consumers feel about traveling. We hope that you find the information useful. The survey was sent out on June 18, 2020, and received more than 6,500 responses. [...]
Timeline For Targeting Specific Markets During Recovery
There seems to be some debate on when hotels should resume their normal marketing efforts. Rather than guessing, we've reviewed collective data from our consumer sentiment studies, as well as online reservation data to provide a general timeline on when hotels should get back in the game and what markets they should be targeting. Nearby [...]
StayNTouch, Fuel, and ReviewPro Partner to Release Comprehensive COVID-19 Hotelier Sentiment Study
StayNTouch, Fuel, and ReviewPro have partnered to release the COVID-19 Hotelier Sentiment Study. The study surveyed almost 500 hoteliers to discover how COVID-19 has impacted their business, the actions they’ve taken to mitigate the financial impact, and their sentiments about future travel and the road to recovery. The study segmented respondents based on geography, independent […]
Fuel COVID-19 Consumer Sentiment Study Volume 5: Guests’ Safety Will Dictate New Tech Needs
This is the fifth edition of Fuel's COVID-19 Consumer Sentiment Study. As the U.S. has continued its slow recovery, we want to continue to provide trends on how consumers feel about traveling. We hope that you find the information useful. The survey was sent out on May 28, 2020, and received more than 5,400 responses. [...]
Your CRM System Will Determine How (and if) Your Hotel Recovers From COVID-19
The United States is quickly reopening from the COVID-19 lockdowns and the pent-up demand by travelers is almost palpable. In the Myrtle Beach area alone, we are seeing nearly 100% increases in daily revenue, as shown in this graph. However, this is not a long-term trend, this is a short correction of bookings due to [...]
Fuel COVID-19 Consumer Sentiment Study Volume 4: Travelers Are Ready, Especially Millennials
This is the fourth release of Fuel's COVID-19 Consumer Sentiment Study series. As the U.S. has continued its slow recovery, we want to continue to provide trends on how consumers feel about traveling. For this edition, we are breaking down this data by age group (Millennials, Gen X, Boomers), household income (<$50K, $50-100K, >$100K), and [...]
Fuel COVID-19 Consumer Sentiment Study Volume 3: Hope is on the Horizon
This is the third release of Fuel's COVID-19 Consumer Sentiment Study series. As it appears that the U.S. has started a slow recovery, we want to provide information about how travelers are feeling about when they will feel comfortable traveling. For this edition, we are breaking down this data by age group (millennials, gen X, [...]
Contactless Check-In/Check-Out and Keyless Room Entry Now Available to Hotels Via the Fuel Mobile App
Affordable, completely customizable mobile application for independent properties adds new lock system integrations and features Myrtle Beach, SC, May 6, 2020 – Fuel, a leading provider of guest-facing hotel software solutions and digital marketing services for the global hospitality industry, has expanded the digital-key functionality of its industry-leading mobile application for independent and boutique hotels. […]
Has the Leisure Hotel Market Turned the COVID-19 Recovery Corner?
We have been very closely monitoring our client data in conjunction with data and trends released from other industry experts to see how our clients compare, and gain any insight for recovery and marketing strategies. In this analysis, we are using China’s recovery as a guide. China Data Here are the facts we know about [...]
A How-To Guide For Targeting Drive Markets
How-To Guide For Targeting Drive Markets In a post-crisis world, many anticipate that the majority of your hotel's business will com via drive markets. There will likely still be some apprehension to fly, but people will be in serious need of a getaway after a long quarantine period. Reaching your drive market with appropriate messaging [...]
Hotel Email Marketing Tactics For Post-Crisis Recovery
With a recovery period fast approaching, now is the time for hotels to prepare their post-crisis email marketing tactics. Email is a highly effective, budget friendly marketing tactic that all hotels should be taking advantage of, especially during a time of crisis and recovery. Let your data drive your post-crisis email marketing efforts. Hopefully, you’ve [...]