Affordable, completely customizable mobile application for independent properties adds new lock system integrations and features Myrtle Beach, SC, May 6, 2020 – Fuel, a leading provider of guest-facing hotel software solutions and digital marketing services for the global hospitality industry, has expanded the digital-key functionality of its industry-leading mobile application for independent and boutique hotels. […]
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A How-To Guide For Targeting Drive Markets
How-To Guide For Targeting Drive Markets In a post-crisis world, many anticipate that the majority of your hotel's business will com via drive markets. There will likely still be some apprehension to fly, but people will be in serious need of a getaway after a long quarantine period. Reaching your drive market with appropriate messaging [...]
Hotel Email Marketing Tactics For Post-Crisis Recovery
With a recovery period fast approaching, now is the time for hotels to prepare their post-crisis email marketing tactics. Email is a highly effective, budget friendly marketing tactic that all hotels should be taking advantage of, especially during a time of crisis and recovery. Let your data drive your post-crisis email marketing efforts. Hopefully, you’ve [...]
6 Ways to Use Social Media in Your Hotel’s Recovery
Leveraging your social media channels now will go a long way in making sure your hotel is in a position for success post-crisis. Whether you're an independent hotel, a luxury resort, or a boutique property, these tips and strategies should help and motivate you in your hotel's recovery process. Here are six ways to use [...]
Surefire Strategies To Recover Your Hotel’s Lost Reservations
If there is any silver lining in being in a very significant down market is that there must be a recovery on the horizon. And in these times we can work to refine our systems to engage every possible customer in every possible way. Waste can not be in our vocabulary right now, and as [...]
Crisis Recovery Checklist for Hotels
Preparing for a Coronavirus Comeback Navigating a pandemic can be difficult. However, you can rest assured knowing that there is a light at the end of the tunnel. We’ve put together a crisis recovery checklist to ensure you’re prepared to rebound quickly. Looking for additional resources on how hotels can manage through this crisis? Here […]
What COVID-19 Means for Your Hotel Analytics Data
While we are in the heat of the COVID-19 crisis, it is important to take measures now to make the most of your analytics data. The tactics discussed here would apply to many other situations, although they might be less severe in nature, such as a hurricane, property renovations that cause your property to close [...]
The Definitive Guide To COVID19 Policy Updates & Communication
In times of disaster and social upheaval, such as the COVID-19 struggles today, hoteliers must be both adaptable and transparent with their guests. When we're in a time of uncertainty, providing customers with a little clarity can go a long way to building a great relationship as well as being a servant to your guest. [...]
Coronavirus: Examples of Hotel Messaging Done Right
Now more than ever, the messaging you send your guests is vital to your hotel’s future success. Your hotel’s messaging could invoke confidence and togetherness or cringe and turn off—you don’t want to be in the latter grouping. The following hotels and companies have the right idea for messaging and promoting to consumers during global [...]
Local Listings Best Practices During A Global Crisis
With everything that’s happening around the world and within the hotel industry specifically, it’s important to adapt your marketing and advertising strategies NOW. Keeping your property information up-to-date is the best way to keep your guests and potential customers in the loop. Your Google My Business, Moz and Yext accounts should be part of your […]
Fuel Launches ‘Crisis Management Resources for Hotels’ Master List to Help Hoteliers Navigate the Coronavirus Pandemic and Other Adverse Market Conditions
New comprehensive resource guide provides hoteliers with up-to-date information, tips and strategies during times of adversity and economic uncertainty Myrtle Beach, SC – March 23, 2020 – Fuel, the premier provider of hotel marketing software and digital agency services for the hospitality sector, announced the launch of a new online resource to benefit the hospitality industry […]
How To Adjust Your Advertising Strategy Right Now
Through trying and difficult times, Fuel is here to help. Advertising has become a quagmire and we want to provide actionable to-dos that can be implemented immediately to ensure your current advertising efforts are setting you up for success. Here are a few things you can do right now to protect your bottom line while still reaching potential [...]