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News & Articles

News

4 Ways to Earn More Direct Hotel Bookings

April 19, 2023 by Fuel

Direct hotel bookings are reservations that a guest makes directly with a property. A direct booking is made with the hotel itself, rather than via a third-party such as an online travel agent, meta-search site, a managed travel service, or similar.   The term ‘direct bookings’ typically refers to stays that are still booked online, usually […]

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Categories: Brand Reputation, Software, Travel Trends, User Experience

8 Reasons Why Mobile Keys are Taking Over in Hotels

March 28, 2023 by Fuel

The hospitality industry has witnessed a significant shift towards digitalization, leading hotels to adopt digital keys as a way of improving internal operations, reducing costs, increasing direct sales, and enhancing hotel guest satisfaction. But if you’re still not convinced about the benefits of a hotel digital key and lock solution, you’ve come to the right […]

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Categories: Software

6 Hotel Guest Communication Tips to Master

March 14, 2023 by Fuel

Technology helps you keep in touch with guests before, during, and after their stay. When most hotels think of hotel guest communication tips, your first thought is front desk staff training. But there’s more to it than that. Guest communication starts long before the front desk. Your internet presence and specialized software are key to […]

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Categories: E-mail

SMS Marketing for Hotels How-to + Text Messaging Examples

March 14, 2023 by Fuel

For most people, a text message is a very personal form of communication. This personal nature means that if you get a text, you will absolutely read it and engage with it. This means that smart SMS marketing for hotels can lead to amazing opportunities to communicate with your guests. But along with that opportunity [...]
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Categories: E-mail

8 Ways Hotel Mobile Check-out Solutions Benefit Guests & Hotels

February 23, 2023 by Fuel

Contactless arrival and departures can seriously streamline hotel operations. Hotel mobile check out solutions let guests skip the front desk entirely. By putting the check-out process in your guest’s hands – literally – you can cut down on paperwork, wait times, and staff headaches.   Self-service guest solutions are a win-win for hotels. There are three […]

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Categories: Software

How to Win with Email Marketing Software for Hotels

January 24, 2023 by Fuel

While many property management systems auto-generate simple transactional emails, proper email marketing software for hotels does so much more than the basics. A full-featured hotel guest messaging solution makes it easy to communicate with future, current, and past guests. Hotels need to use email marketing to stay competitive and relevant. It may seem overwhelming, but […]

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Categories: E-mail

Hotel Email Marketing Best Practices for Better Strategies

January 23, 2023 by Fuel

It’s a no brainer that brands are always attempting to boost awareness and sales via email marketing. Often they end up overloading consumer’s inboxes with irrelevant messages. Learn how to stand out with our tips.

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Categories: E-mail Tags: email marketing

Woman texting on her smartphone.

The Do’s and Don’ts of Mobile Messaging for Hotels

September 27, 2022 by Fuel

Whether you consider yourself a hotel guest mobile messaging expert or are in the process of learning about this unique marketing channel, there are plenty of tricks of the trade that you can implement into your text messaging campaigns that will keep guests engaged and satisfaction high. In this article, we’ll look at some of […]

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Categories: Software, User Experience

Hotel Unsubscribe Rate

3 Reasons Why People Are Unsubscribing From Your Hotels Emails & How To Fix It

September 15, 2022 by Fuel

Learn the top 5 reasons why guests are unsubscribing from your hotel emails and what you can do to improve list health, engagement, & retention.

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Categories: E-mail, Latest News

Hotel Email Testing

15 Triggered Messages Your Hotel Should Be Sending To Your Guests

August 25, 2022 by Fuel

Great hotel guest communication between hotel and guest is the key to developing a strong and long-lasting relationship. If you approach your messaging strategy by providing value to your guests, then you’re going to avoid some of the mistakes that a lot of properties make. You’ll reduce the need for spray-and-pray messaging, you’ll reduce your [...]
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Categories: E-mail

How your booking engine can drive upsells and RevPAG 

August 22, 2022 by Fuel

“Up-selling” is a sales technique that refers to convincing customers to increase the amount they are spending from their initial purchase. Think magazines or candy bars by the cashier at the grocery store. For hotels, up-selling comes in a variety of forms, from upgrading to a higher-value room, selecting a value-added service, or choosing a […]

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Categories: Design & Content, Website

Man using hotel booking engine software

6 Reasons Why You Should Switch Your Hotel Booking Engine Right Now

July 13, 2022 by Fuel

We've seen it all before. Difficult to use. Incompatibility. Missing essential features. Hoteliers continue to use booking engines that miss the mark and get in the way of success. If your booking engine falls under one of these categories, you are missing out on direct revenue. We gathered some of the most common reasons why [...]
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Categories: Software, User Experience

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