News & Articles

News

6 Ways to Use Social Media in Your Hotel’s Recovery

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Leveraging your social media channels now will go a long way in making sure your hotel is in a position for success post-crisis. Whether you're an independent hotel, a luxury resort, or a boutique property, these tips and strategies should help and motivate you in your hotel's recovery process. Here are six ways to use [...]
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Crisis Recovery Checklist for Hotels

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Preparing for a Coronavirus Comeback Navigating a pandemic can be difficult. However, you can rest assured knowing that there is a light at the end of the tunnel. We’ve put together a crisis recovery checklist to ensure you’re prepared to rebound quickly. Looking for additional resources on how hotels can manage through this crisis? Here […]

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What COVID-19 Means for Your Hotel Analytics Data

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While we are in the heat of the COVID-19 crisis, it is important to take measures now to make the most of your analytics data. The tactics discussed here would apply to many other situations, although they might be less severe in nature, such as a hurricane, property renovations that cause your property to close [...]
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The Definitive Guide To COVID19 Policy Updates & Communication

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In times of disaster and social upheaval, such as the COVID-19 struggles today, hoteliers must be both adaptable and transparent with their guests.  When we're in a time of uncertainty, providing customers with a little clarity can go a long way to building a great relationship as well as being a servant to your guest. [...]
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Local Listings Best Practices During A Global Crisis

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With everything that’s happening around the world and within the hotel industry specifically, it’s important to adapt your marketing and advertising strategies NOW.  Keeping your property information up-to-date is the best way to keep your guests and potential customers in the loop. Your Google My Business, Moz and Yext accounts should be part of your […]

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Fuel Launches ‘Crisis Management Resources for Hotels’ Master List to Help Hoteliers Navigate the Coronavirus Pandemic and Other Adverse Market Conditions

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New comprehensive resource guide provides hoteliers with up-to-date information, tips and strategies during times of adversity and economic uncertainty Myrtle Beach, SC – March 23, 2020 – Fuel, the premier provider of hotel marketing software and digital agency services for the hospitality sector, announced the launch of a new online resource to benefit the hospitality industry [...]
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How To Adjust Your Advertising Strategy Right Now

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Through trying and difficult times,  Fuel is here to help. Advertising has become a quagmire and we want to provide actionable to-dos that can be implemented immediately to ensure your current advertising efforts are setting you up for success. Here are a few things you can do right now to protect your bottom line while still reaching potential [...]
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It’s Not Just Coronavirus, It’s Change

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How Hoteliers Handle That Change Will Dictate The Future Yes, we could tell you about our COVID-19 response here at Fuel.  We Fueligans are washing our hands, we’re working from home, and we’re practicing social distancing.  We’re building our impressive toilet paper forts and shaking hands with our elbows. However, our hygiene changes should be […]

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Fuel and The Guestbook Partner to Release White Paper, ‘Navigating Troubled Times,’ to Help Hoteliers Manage Economic Uncertainty

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Cash back rewards innovator The Guestbook and hospitality digital solutions provider Fuel provide insight and tips for hoteliers who must balance short-term impacts and long-term prosperity. Myrtle Beach, SC - The Guestbook, the world's largest rewards program for independent and boutique hotels, and Fuel, the premier software provider and digital agency for the hotel industry, have [...]
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