Direct hotel bookings are reservations that a guest makes directly with a property. A direct booking is made with the hotel itself, rather than via a third-party such as an online travel agent, meta-search site, a managed travel service, or similar. The term ‘direct bookings’ typically refers to stays that are still booked online, usually […]
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8 Reasons Why Mobile Keys are Taking Over in Hotels
The hospitality industry has witnessed a significant shift towards digitalization, leading hotels to adopt digital keys as a way of improving internal operations, reducing costs, increasing direct sales, and enhancing hotel guest satisfaction. But if you’re still not convinced about the benefits of a hotel digital key and lock solution, you’ve come to the right […]
6 Hotel Guest Communication Tips to Master
Technology helps you keep in touch with guests before, during, and after their stay. When most hotels think of hotel guest communication tips, your first thought is front desk staff training. But there’s more to it than that. Guest communication starts long before the front desk. Your internet presence and specialized software are key to […]
SMS Marketing for Hotels How-to + Text Messaging Examples
For most people, a text message is a very personal form of communication. This personal nature means that if you get a text, you will absolutely read it and engage with it. This means that smart SMS marketing for hotels can lead to amazing opportunities to communicate with your guests. But along with that opportunity [...]
8 Ways Hotel Mobile Check-out Solutions Benefit Guests & Hotels
Contactless arrival and departures can seriously streamline hotel operations. Hotel mobile check out solutions let guests skip the front desk entirely. By putting the check-out process in your guest’s hands – literally – you can cut down on paperwork, wait times, and staff headaches. Self-service guest solutions are a win-win for hotels. There are three […]
How to Win with Email Marketing Software for Hotels
While many property management systems auto-generate simple transactional emails, proper email marketing software for hotels does so much more than the basics. A full-featured hotel guest messaging solution makes it easy to communicate with future, current, and past guests. Hotels need to use email marketing to stay competitive and relevant. It may seem overwhelming, but […]
Hotel Email Marketing Best Practices for Better Strategies
It’s a no brainer that brands are always attempting to boost awareness and sales via email marketing. Often they end up overloading consumer’s inboxes with irrelevant messages. Learn how to stand out with our tips.
The Do’s and Don’ts of Mobile Messaging for Hotels
Whether you consider yourself a hotel guest mobile messaging expert or are in the process of learning about this unique marketing channel, there are plenty of tricks of the trade that you can implement into your text messaging campaigns that will keep guests engaged and satisfaction high. In this article, we’ll look at some of […]
3 Reasons Why People Are Unsubscribing From Your Hotels Emails & How To Fix It
Learn the top 5 reasons why guests are unsubscribing from your hotel emails and what you can do to improve list health, engagement, & retention.
15 Triggered Messages Your Hotel Should Be Sending To Your Guests
Great hotel guest communication between hotel and guest is the key to developing a strong and long-lasting relationship. If you approach your messaging strategy by providing value to your guests, then you’re going to avoid some of the mistakes that a lot of properties make. You’ll reduce the need for spray-and-pray messaging, you’ll reduce your [...]
How your booking engine can drive upsells and RevPAG
“Up-selling” is a sales technique that refers to convincing customers to increase the amount they are spending from their initial purchase. Think magazines or candy bars by the cashier at the grocery store. For hotels, up-selling comes in a variety of forms, from upgrading to a higher-value room, selecting a value-added service, or choosing a […]
6 Reasons Why You Should Switch Your Hotel Booking Engine Right Now
We've seen it all before. Difficult to use. Incompatibility. Missing essential features. Hoteliers continue to use booking engines that miss the mark and get in the way of success. If your booking engine falls under one of these categories, you are missing out on direct revenue. We gathered some of the most common reasons why [...]
