Preparing for a Coronavirus Comeback Navigating a pandemic can be difficult. However, you can rest assured knowing that there is a light at the end of the tunnel. We’ve put together a crisis recovery checklist to ensure you’re prepared to rebound quickly. Looking for additional resources on how hotels can manage through this crisis? Here […]
With everything that’s happening around the world and within the hotel industry specifically, it’s important to adapt your marketing and advertising strategies NOW. Keeping your property information up-to-date is the best way to keep your guests and potential customers in the loop. Your Google My Business, Moz and Yext accounts should be part of your […]
How Hoteliers Handle That Change Will Dictate The Future Yes, we could tell you about our COVID-19 response here at Fuel. We Fueligans are washing our hands, we’re working from home, and we’re practicing social distancing. We’re building our impressive toilet paper forts and shaking hands with our elbows. However, our hygiene changes should be […]
At Fuel, we like data. It makes our lives easier, often teaches us something new, and it helps up in our continued pursuit to improve the effectiveness of our hotel marketing solutions. For that reason, we constantly survey travellers and put out our findings in the form of travel research studies. This time, we didn’t […]
Gotta catch all… of the potential customers. Pokemon Go is all the rage. See how your hotel can benefit from this latest craze & become a Pokemon Go pro.
Here we discuss the importance of your web design and brand values and why those two need to be aligned. We also provide an example of Fuel utilizing these tactics for one of our hotel clients.
The Google review system seems to employ some shady practices when it comes to pulling review snippets and presenting hotel SERPs. Learn more about how you can combat this practice here.
Google has confirmed that the number of searches performed on mobile devices has now exceeded the number of non-mobile searches. Learn how this shift in behavior will affect the hotel industry for both hoteliers and their guests.
KIND® was recently under scrutiny about the marketing of their products. They handled the situation flawlessly – see what your hotel can learn from their reputation management experience.