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New Study Answers Question: Does Your Hotel Website Really Matter?

Brand Reputation

2017 Travel Website Behavior Study

New Study Answers Question: Does Your Hotel Website Really Matter?

February 7, 2017 by Stuart Butler

At Fuel, we like data. It makes our lives easier, often teaches us something new, and it helps up in our continued pursuit to improve the effectiveness of our hotel marketing solutions. For that reason, we constantly survey travellers and put out our findings in the form of travel research studies. This time, we didn’t [...]

Filed Under: Analytics, Brand Reputation, Design & Content, News, Website

pokemon go for hotels

7 Creative Ways Hotels Can Benefit From Pokemon Go

July 14, 2016 by Stuart Butler

Gotta catch all… of the potential customers. Pokemon Go is all the rage. See how your hotel can benefit from this latest craze & become a Pokemon Go pro.

Filed Under: Brand Reputation, News, SEO, Social, Travel Trends, Website Tagged With: Newsjacking, Pokemon Go, travel trends

Lyft

Tips from Lyft: Let Your Brand Drive Your UX Decisions

March 17, 2016 by Chad Carteret

Here we discuss the importance of your web design and brand values and why those two need to be aligned. We also provide an example of Fuel utilizing these tactics for one of our hotel clients.

Filed Under: Brand Reputation, User Experience, Website

Hotel Reviews

Dear Google, Volume 1: Why Does Your Hotel Review System Suck?

July 13, 2015 by Meisha Bochicchio

The Google review system seems to employ some shady practices when it comes to pulling review snippets and presenting hotel SERPs. Learn more about how you can combat this practice here.

Filed Under: Brand Reputation Tagged With: google, hotel reviews, online reviews, reputation management, reviews

Project ARA

What The Mobile Tipping Point Means For Hotels

June 11, 2015 by Phil Foriska

Google has confirmed that the number of searches performed on mobile devices has now exceeded the number of non-mobile searches. Learn how this shift in behavior will affect the hotel industry for both hoteliers and their guests.

Filed Under: Analytics, Brand Reputation, News, OTAs

KIND Bar

The KIND® Way of Brand Reputation Management

May 28, 2015 by Melissa Kavanagh

KIND® was recently under scrutiny about the marketing of their products. They handled the situation flawlessly – see what your hotel can learn from their reputation management experience.

Filed Under: Brand Reputation, Social Tagged With: brand management, brand reputation, hotel reviews

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1-844-859-8868

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