Brand Reputation
7 Creative Ways Hotels Can Benefit From Pokemon Go
Gotta catch all… of the potential customers. Pokemon Go is all the rage. See how your hotel can benefit from this latest craze & become a Pokemon Go pro.
Tips from Lyft: Let Your Brand Drive Your UX Decisions
Here we discuss the importance of your web design and brand values and why those two need to be aligned. We also provide an example of Fuel utilizing these tactics for one of our hotel clients.
Dear Google, Volume 1: Why Does Your Hotel Review System Suck?
The Google review system seems to employ some shady practices when it comes to pulling review snippets and presenting hotel SERPs. Learn more about how you can combat this practice here.
What The Mobile Tipping Point Means For Hotels
Google has confirmed that the number of searches performed on mobile devices has now exceeded the number of non-mobile searches. Learn how this shift in behavior will affect the hotel industry for both hoteliers and their guests.
The KIND® Way of Brand Reputation Management
KIND® was recently under scrutiny about the marketing of their products. They handled the situation flawlessly – see what your hotel can learn from their reputation management experience.