Online reviews have an enormous impact on potential guests’ booking decisions. Negative hotel guest reviews significantly impact a property’s reputation and the likelihood a guest will book, or a happy guest will return. According to one study by Brightlocal, 94% of consumers said they avoid businesses with negative reviews. And keeping your overall score high […]
4 Ways to Earn More Direct Hotel Bookings
Direct hotel bookings are reservations that a guest makes directly with a property. A direct booking is made with the hotel itself, rather than via a third-party such as an online travel agent, meta-search site, a managed travel service, or similar. The term ‘direct bookings’ typically refers to stays that are still booked online, usually […]
How to use hotel SMS marketing to increase positive reviews and prevent negative ones
There are many ways to manage and improve your hotel’s online reputation. The abundance of third-party review sites means that staying on top of it all can be like playing a game of whack-a-mole. The most effective way to encourage positive reviews and prevent negative ones is by providing great hospitality in the first place. […]
Hotel Email Marketing Tactics For Post-Crisis Recovery
With a recovery period fast approaching, now is the time for hotels to prepare their post-crisis email marketing tactics. Email is a highly effective, budget-friendly marketing tactic that all hotels should be taking advantage of, especially during a time of crisis and recovery. Let your data drive your post-crisis email marketing efforts. Hopefully, you’ve done [...]