Following fast on the heels of last week’s Google announcement of the rebranding of Google AdWords to Google Ads, yesterday’s Marketing Innovations Keynote announced a plethora...

Bethesda, MD, June 18, 2018 -- Fuel Travel, Flip.to and StayNTouch joined forces to conduct an extensive study of hundreds of hoteliers and suppliers to learn where the industry ca...

Hotel marketing is an incredibly complex web of tools, programs, sites, and third-party systems.  In order for your marketing to work at its potential all systems must be functioning, ...

Typically our Fuel Travel articles and news are action-based and full of specific items you can do to make your hotel's marketing more effective.  That's not the case for this art...

Many people in the hospitality industry are dismissing the recent report on Hotel News Resource regarding the "Antitrust lawsuit filed against six major hotel chains" as a frivolou...

2017 was a big year for the Fuel Hotel Marketing Podcast! We hosted our first ever Live AMA episode to celebrate our 50th episode, hosted several exciting special guests, and worke...

Another year, another 12 months packed with hotel marketing news and events. Here at Fuel, we make it a point to stay on top of the latest and greatest hotel marketing trends and p...

As the world’s largest and most engaged social media network, Facebook provides a wealth of opportunities for advertisers, particularly in the travel space. Not only does the hig...

TripAdvisor is making waves in the hotel marketing world at the end of 2017 with the roll-out of their Sponsored Placements program. Now, and for the first time, any hotel can bid ...

Congratulations on your new hotel or resort adventure! Though inevitably a bit stressful, opening a new property is undoubtedly an exciting task. Of course, you wouldn’t ever b...

Let’s talk a little marketing psychology. It is important for marketers in any industry to have a solid understanding of how our customers think, feel, and act. For hoteliers and...

We recently met with a hotel whose occupancy was comprised nearly 50% by OTA bookings. One out of every two guests was costing them at least 20% commission. Aside from the obvious ...