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News & Articles

News

January 2016 Algo

The January 2016 Algo Update: What We Learned

January 26, 2016 by Fuel

While ranking trends weren’t clear for the recent update, we were able to get some important information from Google employees about the new iterations of Panda and Penguin. Learn more!

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Categories: SEO Tags: google, google update, seo

Hotel Email Marketing - Mobile

Email Newsletter Subscriptions via SMS/Text

January 14, 2016 by Fuel

Take your hotel marketing efforts to the next level with email newsletter subscriptions via SMS/text. This handy guide will walk you through the process.

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Categories: E-mail, Programming Tags: email, email marketing, programming, web development

2016 New Trends

Friday Fuel: New Year, New Trends

January 8, 2016 by Fuel

This week’s Friday Fuel roundup covers the roll-out of a new Hilton brand category, a room design mistake at Marriott, TripAdvisor trends, and much more.

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Categories: Friday Fuel Tags: friday fuel, Hilton, marriott, pet friendly

2015 Top Fuel Travel Blogs

Top Fuel Travel Blogs of 2015

December 30, 2015 by Fuel

From web development best practices to everything you need to know about Google Hotel Ads – check out our top trending marketing blogs for 2015.

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Categories: Latest News

Friday Fuel: May The (Marketing) Force Be With You

Friday Fuel: May The (Marketing) Force Be With You

December 18, 2015 by Fuel

This week’s Friday Fuel talks lots of travel trends and predictions for 2016, tips for “ironing out the fold”, video marketing trends, and much more!

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Categories: Friday Fuel, Latest News Tags: content marketing, friday fuel, hotel trends, millennials, video marketing, web design

content marketing peacock

Friday Fuel: Micro-Moments and Making Marketing Sexy Again

December 4, 2015 by Fuel

This week’s Friday Fuel talks vacation micro-moments, travel brands that are content marketing kings, trends with keyless room entry, and much more.

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Categories: Friday Fuel, Latest News Tags: content marketing, friday fuel, google, OTAs

Hotel Email Testing

Case Study: Boosting Email CTR With Animation

December 3, 2015 by Fuel

If you’re still sending the same old hotel and travel emails to your guests you’re falling behind. In fact, not only is email likely your #1 conversion tool, it is also where you can grow your revenue the most. In one test in particular, for MyrtleBeachGolf.com, we tested if animation can drive improved email performance. What we found was both expected and exciting.

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Categories: Analytics, Design & Content, E-mail

Fuel Press Release

Hotel Marketing Agency Fuel Adds Director of Sales to Expanding Team

December 2, 2015 by Fuel

MYRTLE BEACH, S.C., December 02, 2015 — Fuel, the travel and tourism industry experts on a mission to make “Travel Marketing…Simplified,” announced today the addition of Ben Davidson as the director of sales. Davidson will manage all aspects of external sales and new client initiatives for Fuel, as well as efforts that directly impact revenue gains while […]

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Categories: Latest News

friday fuel hotel merger sign

Friday Fuel: Mergers, Partnerships, & Travel Trends

November 20, 2015 by Fuel

This week’s Friday Fuel covers the huge Marriott / Starwood hotel deal, new NYC regulations for Airbnb, travel trends & predictions for 2016, and much more!

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Categories: Friday Fuel Tags: friday fuel, holiday, holiday travel, marriott, Starwood, thanksgiving, travel trends

Key Demographic Segment Tool Google Analytics

Analytics Around the World: November 2015

November 10, 2015 by Fuel

In this month’s analytics roundup we cover methods to increase conversion rate, decrease cart abandonment, improve clickthrough rate, make data sexy & much more!

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Categories: Analytics, Design & Content Tags: analytics, analytics around the world

C3 2015

Fuel Takes on NYC – Conductor c3 Takeaways

November 10, 2015 by Fuel

Fuel recently went to New York City to attend the Conductor c3 2015 conference – check out our top 5 digital marketing takeaways from the conference.

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Categories: Latest News, SEO Tags: c3, Conductor, conference, NYC

Friday Fuel: Hilton and Marriott and Airbnb

Friday Fuel: Hilton and Marriott and Airbnb – Oh My!

November 6, 2015 by Fuel

This week’s Friday Fuel discusses recent news with Airbnb and rental regulations, a wifi jamming fine for Hilton, new partnership opportunities for independent hotels with Best Western, and more!

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Categories: Latest News Tags: AirBnB, best western, friday fuel, Hilton, hilton hotels, marriott, marriott hotels, wifi

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