Analytics Archives - Fuel Travel

Has the Leisure Hotel Market Turned the COVID-19 Recovery Corner?

April 23, 2020 by Melissa Kavanagh

We have been very closely monitoring our client data in conjunction with data and trends released from other industry experts to see how our clients compare, and gain any insight for recovery and marketing strategies. In this analysis, we are using China’s recovery as a guide. China Data Here are the facts we know about [...]

What COVID-19 Means for Your Hotel Analytics Data

March 27, 2020 by Melissa Kavanagh

While we are in the heat of the COVID-19 crisis, it is important to take measures now to make the most of your analytics data. The tactics discussed here would apply to many other situations, although they might be less severe in nature, such as a hurricane, property renovations that cause your property to close [...]

Your Booking Engine May Be Losing You Millions In Mobile Revenue – Part 2

September 28, 2017 by Melissa Kavanagh

Want to sell more rooms and make more money? Of course, you do. See how we earned clients millions more in revenue Y/Y with our NEW mobile-friendly booking engine.

3 Steps to Ensure Your Booking Engine Tracks Correctly in Google Analytics

June 2, 2017 by Melissa Kavanagh

Does your hotel’s booking engine live on a separate domain? If so, you’ll need to take a few steps to ensure Google Analytics is tracking properly.

Your Booking Engine May Be Losing You Millions In Mobile Revenue

April 21, 2017 by Stuart Butler

Let’s be honest with ourselves: We hit the mobile tipping point back in 2014. And yet, we still see mobile bookings and mobile revenue lagging far behind. Why is that? The conventional wisdom is that mobile is “earlier in the conversion funnel.” It’s where people are getting inspired or simply researching before switching to the [...]

New Study Answers Question: Does Your Hotel Website Really Matter?

February 7, 2017 by Stuart Butler

At Fuel, we like data. It makes our lives easier, often teaches us something new, and it helps up in our continued pursuit to improve the effectiveness of our hotel marketing solutions. For that reason, we constantly survey travellers and put out our findings in the form of travel research studies. This time, we didn’t [...]

Common Pitfalls of Google Analytics Campaign Tracking

January 13, 2017 by Melissa Kavanagh

Need help with Google Analytics campaign tracking? Here is a great breakdown of how to implement and common pitfalls you may encounter.

10 Hotel Marketing Metrics That Actually Matter

September 9, 2016 by Melissa Kavanagh

Using your hotel’s online data to manage marketing decisions can be tricky. What metrics actually matter? We’ve got the answer. Here are the top 10 metrics that you should actually pay attention to.

Landing Page Optimization Made Easy: 4 Steps To Success

May 20, 2016 by Cassey Reynoso

In this article we’re going to cover what remarketing and retargeting are, how they work, and why hotels and resorts should be using these tactics to increase their occupancy.

Deconstructing the Hotel Conversion Funnel

May 16, 2016 by Melissa Kavanagh

Join our analytics team on a deep dive into the hotel conversion funnel and learn how you can improve and optimize the customer journey at every step along the way.

Analytics Around the World: January 2016

January 29, 2016 by Cassey Reynoso

In this month’s analytics roundup we cover methods to increase conversion rate, decrease cart abandonment, improve clickthrough rate, make data sexy & much more!