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Analytics

The value of consolidated marketing reporting for hotels

June 22, 2022 by Fuel

Whether you have a dedicated marketing team or you’re a small team wearing many hats, you need good analytics. There is really no point in marketing if you’re not tracking those efforts. Reliable reporting makes the most of your marketing budget. Understanding your marketing ROI increases revenue overall.   Most hotel marketers – or whoever […]

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Categories: Analytics

The 7 Analytics Data Points Hotels Need to Look at Right Now

May 7, 2021 by Fuel

As of the writing of this post, many destinations in the U.S. are seeing huge shifts in demand from day to day. If you wait until the month ends to review your data, you will be missing out on exactly what consumers are looking for right now. Hoteliers have got to be nimble and able [...]
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Categories: Analytics

Reduce OTA Reliance

Your Booking Engine May Be Losing You Millions In Mobile Revenue – Part 2

September 28, 2017 by Fuel

Want to sell more rooms and make more money? Of course, you do. See how we earned clients millions more in revenue Y/Y with our NEW mobile-friendly booking engine.

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Categories: Analytics, Software, User Experience, Website Tags: analytics, GuestDesk, mobile, website best practices

Fuel Mobile Booking Engine

Your Booking Engine May Be Losing You Millions In Mobile Revenue

April 21, 2017 by Fuel

Let’s be honest with ourselves: We hit the mobile tipping point back in 2014. And yet, we still see mobile bookings and mobile revenue lagging far behind. Why is that? The conventional wisdom is that mobile is “earlier in the conversion funnel.” It’s where people are getting inspired or simply researching before switching to the […]

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Categories: Analytics, Software, User Experience, Website

Analytics Around the World: January 2016

January 29, 2016 by Fuel

In this month’s analytics roundup we cover methods to increase conversion rate, decrease cart abandonment, improve clickthrough rate, make data sexy & much more!

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Categories: Analytics, Design & Content Tags: Adobe, adobe analytics, analytics, analytics around the world, google analytics

Thanksgiving Weekend 2015 Resort Recap

January 29, 2016 by Fuel

Thanksgiving through Cyber Monday are huge days for online sales in the travel industry. See our analysis of how or Myrtle Beach clients fared this year.

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Categories: Analytics Tags: analytics, cyber monday, cyber weekend, thanksgiving

Hotel Email Testing

Case Study: Boosting Email CTR With Animation

December 3, 2015 by Fuel

If you’re still sending the same old hotel and travel emails to your guests you’re falling behind. In fact, not only is email likely your #1 conversion tool, it is also where you can grow your revenue the most. In one test in particular, for MyrtleBeachGolf.com, we tested if animation can drive improved email performance. What we found was both expected and exciting.

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Categories: Analytics, Design & Content, E-mail

Key Demographic Segment Tool Google Analytics

Analytics Around the World: November 2015

November 10, 2015 by Fuel

In this month’s analytics roundup we cover methods to increase conversion rate, decrease cart abandonment, improve clickthrough rate, make data sexy & much more!

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Categories: Analytics, Design & Content Tags: analytics, analytics around the world

Analytics Around the World

Analytics Around the World: September 2015

September 24, 2015 by Fuel

In this month’s analytics roundup we cover methods to increase conversion rate, decrease cart abandonment, improve clickthrough rate, make data sexy & much more!

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Categories: Analytics, Design & Content, E-mail Tags: analytics, analytics around the world, CRO, email, email marketing, marketing psychology

Adobe Logo

Building An Adobe Analytics Dashboard

August 31, 2015 by Fuel

Check out this easy step-by-step tutorial on how to create an Adobe Analytics Dashboard and have it send automatically to important team members.

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Categories: Analytics

thinker

Analytics Around the World: August 2015

August 21, 2015 by Fuel

In this month’s analytics roundup we cover important metrics in Google Analytics, Bounce Rates, Adobe Acquistion Funnels, The Future of Analytics & More!

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Categories: Analytics

July 2015 Hotel Analytics Around the World

Analytics Around the World: July 2015

July 28, 2015 by Fuel

In this month’s analytics roundup, we cover Adobe Analytics updates, split-testing tactics, Google Analytics ad-ons, abandonment optimizations and more!

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Categories: Analytics Tags: adobe analytics, analytics, google analytics, measure, omniture, sitecatalyst

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