Whether you have a dedicated marketing team or you’re a small team wearing many hats, you need good analytics. There is really no point in marketing if you’re not tracking those efforts. Reliable reporting makes the most of your marketing budget. Understanding your marketing ROI increases revenue overall. Most hotel marketers – or whoever […]
The 7 Analytics Data Points Hotels Need to Look at Right Now
As of the writing of this post, many destinations in the U.S. are seeing huge shifts in demand from day to day. If you wait until the month ends to review your data, you will be missing out on exactly what consumers are looking for right now. Hoteliers have got to be nimble and able [...]
Your Booking Engine May Be Losing You Millions In Mobile Revenue – Part 2
Want to sell more rooms and make more money? Of course, you do. See how we earned clients millions more in revenue Y/Y with our NEW mobile-friendly booking engine.
Your Booking Engine May Be Losing You Millions In Mobile Revenue
Let’s be honest with ourselves: We hit the mobile tipping point back in 2014. And yet, we still see mobile bookings and mobile revenue lagging far behind. Why is that? The conventional wisdom is that mobile is “earlier in the conversion funnel.” It’s where people are getting inspired or simply researching before switching to the […]
Analytics Around the World: January 2016
In this month’s analytics roundup we cover methods to increase conversion rate, decrease cart abandonment, improve clickthrough rate, make data sexy & much more!
Thanksgiving Weekend 2015 Resort Recap
Thanksgiving through Cyber Monday are huge days for online sales in the travel industry. See our analysis of how or Myrtle Beach clients fared this year.
Case Study: Boosting Email CTR With Animation
If you’re still sending the same old hotel and travel emails to your guests you’re falling behind. In fact, not only is email likely your #1 conversion tool, it is also where you can grow your revenue the most. In one test in particular, for MyrtleBeachGolf.com, we tested if animation can drive improved email performance. What we found was both expected and exciting.
Analytics Around the World: November 2015
In this month’s analytics roundup we cover methods to increase conversion rate, decrease cart abandonment, improve clickthrough rate, make data sexy & much more!
Analytics Around the World: September 2015
In this month’s analytics roundup we cover methods to increase conversion rate, decrease cart abandonment, improve clickthrough rate, make data sexy & much more!
Building An Adobe Analytics Dashboard
Check out this easy step-by-step tutorial on how to create an Adobe Analytics Dashboard and have it send automatically to important team members.
Analytics Around the World: August 2015
In this month’s analytics roundup we cover important metrics in Google Analytics, Bounce Rates, Adobe Acquistion Funnels, The Future of Analytics & More!
Analytics Around the World: July 2015
In this month’s analytics roundup, we cover Adobe Analytics updates, split-testing tactics, Google Analytics ad-ons, abandonment optimizations and more!