Hotel SERPs are a crowded space - how can your hotel gain more traction? We cover how you can gain more space in engines from a paid & organic perspective. ...Read more »Earn More Real Estate on Hotel Search Results Pages
The Fuel Blog
2016 was a year full of fun new surprises for our favorite search engine. Travel, in particular, seems to be a special area of interest for Google as the search engine continued to revamp existing pro...Read more »Fuel Hotel Marketing Podcast: Episode 47 – Is Google Becoming An OTA?
Fuel Hotel Marketing Podcast: Episode 40 – Different Advertising Channels Require Different StrategiesStuart Butler January 30, 2017
In this edition of the Fuel Hotel Marketing Podcast we’ll be reviewing a few of the most effective channels for hotels. What you can take away from this is… You can’t apply the same thought pro...Read more »Fuel Hotel Marketing Podcast: Episode 40 – Different Advertising Channels Require Different Strategies
Pete DiMaio January 27, 2017
The world of hotel marketing is vast and complex. Platforms such as Facebook can drive tons of traffic, but not always revenue. Other systems, such as Google’s AdWords is typically focused on driv...Read more »Finding the Right Mindset for Your Hotel Advertising
Stuart Butler December 19, 2016
There’s no doubt that adWords PPC is one of the best and most effective marketing channels available for your hotel.; however, far too many hotels and hotel marketing agencies are making some ve...Read more »Fuel Hotel Marketing Podcast: Episode 35 – Are You Making These Top 10 Hotel PPC Mistakes?
Using your hotel's online data to manage marketing decisions can be tricky. What metrics actually matter? We've got the answer. Here are the top 10 metrics that you should actually pay attention to. ...Read more »10 Hotel Marketing Metrics That Actually Matter