Travel Study

2016 Travel Insights
What Smart Hotels Need To Know

Each year, Fuel, the premier digital agency for the hotel industry, publishes the results of an extensive research study with the goal to better understand the behavior of leisure travelers when researching and booking a hotel. The results are compiled from more than 2,900 respondents, all of whom planned and consumed at least one leisure vacation in the past 12 months. The results of the study are compared to previous years’ responses in an effort to identify shifts and trends in consumer behavior.

Download the 2016 Travel Study

Insights Preview

Where Research Begins
Search Leading the Charge

Both online and phone bookers use search engines significantly more than other tools to BEGIN their planning process. However, search engines are only slightly more INFLUENTIAL than the property’s own website when it comes to influencing the booking decision.

Download the 2016 Travel Study
developer2016 Fuel Travel Study