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Author: Alyssa Fate

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Hotel Email Marketing Tactics For Post-Crisis Recovery

April 22, 2020 by Alyssa Fate

With a recovery period fast approaching, now is the time for hotels to prepare their post-crisis email marketing tactics. Email is a highly effective, budget friendly marketing tactic that all hotels should be taking advantage of, especially during a time of crisis and recovery. Let your data drive your post-crisis email marketing efforts. Hopefully, you’ve [...]
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Categories: Brand Reputation, E-mail, Software

Businesswoman taking notes while sitting in office.

Crisis Recovery Checklist for Hotels

April 2, 2020 by Alyssa Fate

Preparing for a Coronavirus Comeback Navigating a pandemic can be difficult. However, you can rest assured knowing that there is a light at the end of the tunnel. We’ve put together a crisis recovery checklist to ensure you’re prepared to rebound quickly. Looking for additional resources on how hotels can manage through this crisis? Here […]

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Categories: Brand Reputation, E-mail, PPC, Social

Email Marketing Word Cloud

The Automated Emails Your Hotel Should Be Sending

April 21, 2016 by Alyssa Fate

Hoteliers, the spray and pray approach to email is dead. Start utilizing consumer data to your advantage with triggered, rule-based and segmented email sends. Click below to learn more about the automated emails your hotel should be sending.

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Categories: E-mail

Split Testing In Your Hotel Marketing

Improving Conversion Rates with A/B Testing

September 18, 2015 by Alyssa Fate

A/B Testing is increasingly important in today’s world where consumer behavior is constantly changing. Here we explain why you need to test, as well as examples of possible tests for your website.

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Categories: Analytics, User Experience, Website Tags: A/B testing, analytics, testing

Mastering the Art of Email Marketing

July 15, 2015 by Alyssa Fate

It’s a no brainer that brands are always attempting to boost awareness and sales via email marketing. Often they end up overloading consumer’s inboxes with irrelevant messages. Learn how to stand out with our tips.

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Categories: Latest News Tags: email marketing

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