Mobile apps for independent hotels are quickly becoming something every guest expects. From touch-free convenience, to additional revenue, this is why your property has to get one in 2021.
Every hotelier knows about the conversion funnel: potential guests enter your site, shop for a room, and make a booking.
If you think that’s all there is to it you are losing guests and revenue every single day. I’m going to show you how to optimize your post-booking conversion funnel for fewer cancellations and improved ancillary revenue.
How Hoteliers Handle That Change Will Dictate The Future Yes, we could tell you about our COVID-19 response here at Fuel. We Fueligans are washing our hands, we’re working from home, and we’re practicing social distancing. We’re building our impressive toilet paper forts and shaking hands with our elbows. However, our hygiene changes should be […]
It’s a known fact that Google has goals of becoming the complete funnel for many of the searches and transactions we make online. They’ve already made great strides with their airline system and they have their sights squarely aligned with the hotel/travel space. Lets dive into what Google has done this year alone in setting the stage to become the Hotel Demogorgon (cue the spooky Stranger Things music).
You may have heard about the 6 P’s of being prepared, “Proper Planning Prevents Piss Poor Performance.” From a hoteliers perspective the 6 P’s mean creating a plan how your organization will react in times of a trouble.In a disaster you will not have time to think creatively and properly address the situation. You must create a comprehensive plan before disaster strikes. In this article we take a marketing look at how hotels and resorts can plan to effectively communicate with customers and help guests before, during, and after a disaster.
Hotel marketing is an incredibly complex web of tools, programs, sites, and third-party systems. In order for your marketing to work at it’s potential all systems must be functioning, and when you built them… they did. Unfortunately over time things break, stop working, change or are simply just forgotten. One of the oft-forgotten aspects of a great hotel marketing effort is going back and checking what you “think” is working great. When you do this, you’ll more than likely find that what you thought was a fine-tuned marketing machine is in dire need of some maintenance.
It’s renewal time for TripAdvisor’s Business Listings for many properties and the prices are going up significantly. However, that’s not all that’s in the news, we at Fuel have been seeing a lot of odd happenings at the world’s biggest travel review system. Let’s look specifically at what we and our clients are seeing…