Author: Phil Foriska

Timeline For Targeting Specific Markets During Recovery

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There seems to be some debate on when hotels should resume their normal marketing efforts. Rather than guessing, we've reviewed collective data from our consumer sentiment studies, as well as online reservation data to provide a general timeline on when hotels should get back in the game and what markets they should be targeting. Nearby [...]
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A How-To Guide For Targeting Drive Markets

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How-To Guide For Targeting Drive Markets In a post-crisis world, many anticipate that the majority of your hotel's business will com via drive markets. There will likely still be some apprehension to fly, but people will be in serious need of a getaway after a long quarantine period. Reaching your drive market with appropriate messaging [...]
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How To Adjust Your Advertising Strategy Right Now

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Through trying and difficult times,  Fuel is here to help. Advertising has become a quagmire and we want to provide actionable to-dos that can be implemented immediately to ensure your current advertising efforts are setting you up for success. Here are a few things you can do right now to protect your bottom line while still reaching potential [...]
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Top 15 Ways to Refine Your Ad Targeting

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If you aren’t using ad targeting when serving PPC or Facebook ads you are likely wasting your advertising dollars on people who will never book a room at your hotel. In this article, we’ll take a look at demographic targeting options, behavioral targeting options, and layering those targets to create granular audiences you can reach [...]
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Categories: PPC