Keyword research is the backbone of any SEO strategy. Getting a hotel to rank for the right keywords can greatly impact its success, but choosing the right keywords to target can get tricky. Here are some tips to help you research the keywords to use on your hotel website.
In this article we’re going to cover what remarketing and retargeting are, how they work, and why hotels and resorts should be using these tactics to increase their occupancy.
Google has once again changed their SERP. The ads on the right rail of the SERP are removed and there are now 4 top ad positions instead of 3. See how this recent layout change will impact how your hotel does PPC.
While ranking trends weren’t clear for the recent update, we were able to get some important information from Google employees about the new iterations of Panda and Penguin. Learn more!
Check out this week’s edition of Friday Fuel where we cover what Millennials want, Hotels Timing Showers, Pot Resorts Opening, winning your own B&B, and weird ads that have worked for major brands!
Looking for Step-by-Step instructions for Ad Scheduling (a.k.a Dayparting) for BingAds and Google AdWords? Check out this article for all the info you need!
Google’s new feature, Cutomer Match, focuses on advanced, personalized ad targeted by allowing advertisers to upload email lists and create ads specifically for those lists.
Check out this week’s Friday Fuel which covers updates and new features from Google, North American Travel Trends, and Twitter’s character limit expansion.