Are you new to link building or looking to improve your link profile? Attract and solicit new links for your hotel website using these 10 proven methods.
The #1 Most Important Factor In Travel in 2020
It’s no secret that consumer sentiments on travel have been shifting tremendously throughout 2020. From the initial declaration of the state of emergency to today, we’ve seen people become afraid to travel, to being excited to travel, back to afraid to travel. It certainly hasn’t helped that the news cycle has continued to instill fear [...]
Timeline For Targeting Specific Markets During Recovery
There seems to be some debate on when hotels should resume their normal marketing efforts. Rather than guessing, we've reviewed collective data from our consumer sentiment studies, as well as online reservation data to provide a general timeline on when hotels should get back in the game and what markets they should be targeting. Nearby [...]
A How-To Guide For Targeting Drive Markets
How-To Guide For Targeting Drive Markets In a post-crisis world, many anticipate that the majority of your hotel's business will com via drive markets. There will likely still be some apprehension to fly, but people will be in serious need of a getaway after a long quarantine period. Reaching your drive market with appropriate messaging [...]
How To Adjust Your Advertising Strategy Right Now
Through trying and difficult times, Fuel is here to help. Advertising has become a quagmire and we want to provide actionable to-dos that can be implemented immediately to ensure your current advertising efforts are setting you up for success. Here are a few things you can do right now to protect your bottom line while still reaching potential [...]
Top 15 Ways to Refine Your Ad Targeting
If you aren’t using ad targeting when serving PPC or Facebook ads you are likely wasting your advertising dollars on people who will never book a room at your hotel. In this article, we’ll take a look at demographic targeting options, behavioral targeting options, and layering those targets to create granular audiences you can reach [...]
3 New Tactics to Improve Your Hotel PPC
Google has just added some more ammo to our hotel PPC arsenal. Find out how you can deploy these 3 tactics into your PPC strategy today!
Why Proper Keyword Research Is So Important For Your Hotel
Keyword research is the backbone of any SEO strategy. Getting a hotel to rank for the right keywords can greatly impact its success, but choosing the right keywords to target can get tricky. Here are some tips to help you research the keywords to use on your hotel website.
Retargeting & Remarketing for Hotels
In this article we’re going to cover what remarketing and retargeting are, how they work, and why hotels and resorts should be using these tactics to increase their occupancy.
Will Recent SERP Changes Impact Hotel PPC?
Google has once again changed their SERP. The ads on the right rail of the SERP are removed and there are now 4 top ad positions instead of 3. See how this recent layout change will impact how your hotel does PPC.
The January 2016 Algo Update: What We Learned
While ranking trends weren’t clear for the recent update, we were able to get some important information from Google employees about the new iterations of Panda and Penguin. Learn more!
Friday Fuel – Millennials, Pot Resorts and Weird Ads
Check out this week’s edition of Friday Fuel where we cover what Millennials want, Hotels Timing Showers, Pot Resorts Opening, winning your own B&B, and weird ads that have worked for major brands!