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Stuart Butler

Fuel Earns Seven 2019 HSMAI Adrian Awards for Hospitality Digital Marketing Excellence

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HSMAI recognizes Fuel in the 2019 HSMAI Adrian Award competition for its popular marketing podcast and multiple successful hospitality case studiess. New York, NY – November 12, 2019 - The Hospitality Sales & Marketing Association International (HSMAI), has announced that it will present Fuel, the premier software provider and digital agency for the hotel industry, with [...]

Fuel White Paper Helps Hoteliers “Beat OTAs at Their Own Game” and Maximize Direct Booking Strategies

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Newly released white paper reveals proven OTA strategies that hoteliers can seize upon to combat growing online competition and improve direct booking results. Myrtle Beach, SC – November 5, 2019 – Fuel, the premier software provider and digital agency for the hotel industry, has announced the release of a new white paper to the hotel industry [...]

Fuel Mobile App Expands Mobile Access Options Through Integration with Onity DirectKey™ System

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Feature-rich mobile application for independent properties adds cost-effective digital key capabilities for hotels with Onity locking systems. Myrtle Beach, SC – September 9, 2019 – Fuel, a leading provider of hotel software and digital marketing solutions for the global hospitality industry, has expanded the digital key functionality of its industry-leading mobile application for independent and [...]

15 Triggered Messages Your Hotel Should Be Sending To Your Guests

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Great communication is the key to developing a strong and long-lasting relationship. If you approach your messaging strategy from the perspective of wanting to provide value to your guests, then you’re going to avoid some of the mistakes that a lot of properties make. You’ll reduce the need for spray-and-pray messaging, you’ll reduce your reliance [...]

How An Over-Reliance On OTAs Will Put You Out Of Business

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I’m seriously worried about what’s going to happen when the economy eventually takes a nose dive. Over-reliance on OTAs is going to put a lot of people out of business or force properties to sell to larger companies at a deeply discounted price. Think about it. The last time the economy crashed, demand for travel […]