I’m seriously worried about what’s going to happen when the economy eventually takes a nose dive. Over-reliance on OTAs is going to put a lot of people out of business or force properties to sell to larger companies at a deeply discounted price. Think about it. The last time the economy crashed, demand for travel […]
It’s a known fact that Google has goals of becoming the complete funnel for many of the searches and transactions we make online. They’ve already made great strides with their airline system and they have their sights squarely aligned with the hotel/travel space. Lets dive into what Google has done this year alone in setting the stage to become the Hotel Demogorgon (cue the spooky Stranger Things music).
It’s renewal time for TripAdvisor’s Business Listings for many properties and the prices are going up significantly. However, that’s not all that’s in the news, we at Fuel have been seeing a lot of odd happenings at the world’s biggest travel review system. Let’s look specifically at what we and our clients are seeing…
Another year, another 12 months packed with hotel marketing news and events. Stay up to date by checking our top hotel marketing blogs for 2017!
TripAdvisor has just rolled out their Sponsored Position system to hotels. Now, hotels can buy the top, typically #1 ranked, property position for their destination. Is this a savior for lower ranked properties or just a money grab? Here’s what your hotel needs to know about the new program and how you should, and should not, use it to benefit your property.
OTA bookings can be a part of life for a hotelier, however it should only be a small part of life. If you are facing a high percentage of OTA bookings, these five tips will help you reduce your reliance on third parties, grow your RevPAR, and put control of your resort back in your hands.