PPC

Timeline For Targeting Specific Markets During Recovery

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There seems to be some debate on when hotels should resume their normal marketing efforts. Rather than guessing, we've reviewed collective data from our consumer sentiment studies, as well as online reservation data to provide a general timeline on when hotels should get back in the game and what markets they should be targeting. Nearby [...]
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A How-To Guide For Targeting Drive Markets

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How-To Guide For Targeting Drive Markets In a post-crisis world, many anticipate that the majority of your hotel's business will com via drive markets. There will likely still be some apprehension to fly, but people will be in serious need of a getaway after a long quarantine period. Reaching your drive market with appropriate messaging [...]
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Crisis Recovery Checklist for Hotels

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Preparing for a Coronavirus Comeback Navigating a pandemic can be difficult. However, you can rest assured knowing that there is a light at the end of the tunnel. We’ve put together a crisis recovery checklist to ensure you’re prepared to rebound quickly. Looking for additional resources on how hotels can manage through this crisis? Here […]

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How To Adjust Your Advertising Strategy Right Now

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Through trying and difficult times,  Fuel is here to help. Advertising has become a quagmire and we want to provide actionable to-dos that can be implemented immediately to ensure your current advertising efforts are setting you up for success. Here are a few things you can do right now to protect your bottom line while still reaching potential [...]
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How can Hotels Promote Sales During the Off-Season?

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Filling occupancy during the off-season remains one of the hotelier’s biggest challenges and can require a lot of creativity for your digital marketing strategy. Hoteliers should be using every platform, including email, social, paid search, and website content, to promote sales during the off-season. As challenging as it may sound, there are several tactics that […]

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Top 15 Ways to Refine Your Ad Targeting

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If you aren’t using ad targeting when serving PPC or Facebook ads you are likely wasting your advertising dollars on people who will never book a room at your hotel. In this article, we’ll take a look at demographic targeting options, behavioral targeting options, and layering those targets to create granular audiences you can reach [...]
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Categories: PPC

Does Google Hotel Campaigns Announcement Spell The End Of Google Hotel Ads?

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Following fast on the heels of last week’s Google announcement of the rebranding of Google AdWords to Google Ads, yesterday’s Marketing Innovations Keynote announced a plethora of new product names and new features as Google revamps their entire marketing ecosystem. There are four new campaign types rolling out within Google Ads (previously known as Google [...]
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