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PPC

Timeline For Targeting Specific Markets During Recovery

June 15, 2020 by Phil Foriska

There seems to be some debate on when hotels should resume their normal marketing efforts. Rather than guessing, we've reviewed collective data from our consumer sentiment studies, as well as online reservation data to provide a general timeline on when hotels should get back in the game and what markets they should be targeting. Nearby [...]
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Categories: PPC, Social

Targeting Drive Markets

A How-To Guide For Targeting Drive Markets

April 23, 2020 by Phil Foriska

How-To Guide For Targeting Drive Markets In a post-crisis world, many anticipate that the majority of your hotel's business will com via drive markets. There will likely still be some apprehension to fly, but people will be in serious need of a getaway after a long quarantine period. Reaching your drive market with appropriate messaging [...]
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Categories: E-mail, PPC, Social

Surefire Strategies To Recover Your Hotel’s Lost Reservations

April 10, 2020 by Pete DiMaio

If there is any silver lining in being in a very significant down market is that there must be a recovery on the horizon. And in these times we can work to refine our systems to engage every possible customer in every possible way. Waste can not be in our vocabulary right now, and as [...]
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Categories: E-mail, PPC, Social

Businesswoman taking notes while sitting in office.

Crisis Recovery Checklist for Hotels

April 2, 2020 by Alyssa Fate

Preparing for a Coronavirus Comeback Navigating a pandemic can be difficult. However, you can rest assured knowing that there is a light at the end of the tunnel. We’ve put together a crisis recovery checklist to ensure you’re prepared to rebound quickly. Looking for additional resources on how hotels can manage through this crisis? Here […]

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Categories: Brand Reputation, E-mail, PPC, Social

Adjusting Your Hotel Ad Strategy Blog

How To Adjust Your Advertising Strategy Right Now

March 23, 2020 by Phil Foriska

Through trying and difficult times,  Fuel is here to help. Advertising has become a quagmire and we want to provide actionable to-dos that can be implemented immediately to ensure your current advertising efforts are setting you up for success. Here are a few things you can do right now to protect your bottom line while still reaching potential [...]
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Categories: E-mail, PPC, SEO

Hotel Reception

How can Hotels Promote Sales During the Off-Season?

October 8, 2019 by Jeremy Razook

Filling occupancy during the off-season remains one of the hotelier’s biggest challenges and can require a lot of creativity for your digital marketing strategy. Hoteliers should be using every platform, including email, social, paid search, and website content, to promote sales during the off-season. As challenging as it may sound, there are several tactics that […]

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Categories: E-mail, PPC, SEO, Social

Hotel Marketing Channel Mindset

Top 15 Ways to Refine Your Ad Targeting

September 6, 2019 by Phil Foriska

If you aren’t using ad targeting when serving PPC or Facebook ads you are likely wasting your advertising dollars on people who will never book a room at your hotel. In this article, we’ll take a look at demographic targeting options, behavioral targeting options, and layering those targets to create granular audiences you can reach [...]
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Categories: PPC

3 New Hotel PPC Tactics

3 New Tactics to Improve Your Hotel PPC

August 31, 2018 by Phil Foriska

Google has just added some more ammo to our hotel PPC arsenal. Find out how you can deploy these 3 tactics into your PPC strategy today!

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Categories: Latest News, PPC

Google Hotel Ads

Does Google Hotel Campaigns Announcement Spell The End Of Google Hotel Ads?

July 11, 2018 by Stuart Butler

Following fast on the heels of last week’s Google announcement of the rebranding of Google AdWords to Google Ads, yesterday’s Marketing Innovations Keynote announced a plethora of new product names and new features as Google revamps their entire marketing ecosystem. There are four new campaign types rolling out within Google Ads (previously known as Google […]

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Categories: Latest News, PPC

Top Hotel Marketing Blogs 2017

Top Hotel Marketing Blogs Of 2017

December 27, 2017 by Meisha Bochicchio

Another year, another 12 months packed with hotel marketing news and events. Stay up to date by checking our top hotel marketing blogs for 2017!

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Categories: Analytics, Latest News, OTAs, PPC, SEO, Social

hotel booking credit card

Become A Hotel Advertising Pro: Align Your Campaigns With The Travel Shopping Journey

October 10, 2017 by Meisha Bochicchio

Advertising in the travel space has never been more complex. Download our guide & learn how to align your hotel marketing with the travel shopping journey.

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Categories: OTAs, PPC

Reduce Reliance on TripAdvisor

Get Your Hotel Bookings Back: 7 Ways to Reduce OTA Reliance

September 12, 2017 by Stuart Butler

There are a few simple things hotels can do to maximize the impact of the OTAs without giving up so much revenue. Fuel your direct bookings with this post!

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Categories: OTAs, PPC Tags: guest express, OTAs, ppc

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