Filling occupancy during the off-season remains one of the hotelier’s biggest challenges and can require a lot of creativity for your digital marketing strategy. Hoteliers should be using every platform, including email, social, paid search, and website content, to promote sales during the off-season. As challenging as it may sound, there are several tactics that […]
PPC
Top 15 Ways to Refine Your Ad Targeting
If you aren’t using ad targeting when serving PPC or Facebook ads you are likely wasting your advertising dollars on people who will never book a room at your hotel. In this article, we’ll take a look at demographic targeting options, behavioral targeting options, and layering those targets to create granular audiences you can reach [...]
3 New Tactics to Improve Your Hotel PPC
Google has just added some more ammo to our hotel PPC arsenal. Find out how you can deploy these 3 tactics into your PPC strategy today!
Does Google Hotel Campaigns Announcement Spell The End Of Google Hotel Ads?
Following fast on the heels of last week’s Google announcement of the rebranding of Google AdWords to Google Ads, yesterday’s Marketing Innovations Keynote announced a plethora of new product names and new features as Google revamps their entire marketing ecosystem. There are four new campaign types rolling out within Google Ads (previously known as Google [...]
Top Hotel Marketing Blogs Of 2017
Another year, another 12 months packed with hotel marketing news and events. Stay up to date by checking our top hotel marketing blogs for 2017!
Become A Hotel Advertising Pro: Align Your Campaigns With The Travel Shopping Journey
Advertising in the travel space has never been more complex. Download our guide & learn how to align your hotel marketing with the travel shopping journey.