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Social

Timeline For Targeting Specific Markets During Recovery

June 15, 2020 by Phil Foriska

There seems to be some debate on when hotels should resume their normal marketing efforts. Rather than guessing, we've reviewed collective data from our consumer sentiment studies, as well as online reservation data to provide a general timeline on when hotels should get back in the game and what markets they should be targeting. Nearby [...]
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Categories: PPC, Social

Targeting Drive Markets

A How-To Guide For Targeting Drive Markets

April 23, 2020 by Phil Foriska

How-To Guide For Targeting Drive Markets In a post-crisis world, many anticipate that the majority of your hotel's business will com via drive markets. There will likely still be some apprehension to fly, but people will be in serious need of a getaway after a long quarantine period. Reaching your drive market with appropriate messaging [...]
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Categories: E-mail, PPC, Social

Fuel Social Media Marketing For Hotels

6 Ways to Use Social Media in Your Hotel’s Recovery

April 17, 2020 by Jeremy Razook

Leveraging your social media channels now will go a long way in making sure your hotel is in a position for success post-crisis. Whether you're an independent hotel, a luxury resort, or a boutique property, these tips and strategies should help and motivate you in your hotel's recovery process. Here are six ways to use [...]
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Categories: Social

Surefire Strategies To Recover Your Hotel’s Lost Reservations

April 10, 2020 by Pete DiMaio

If there is any silver lining in being in a very significant down market is that there must be a recovery on the horizon. And in these times we can work to refine our systems to engage every possible customer in every possible way. Waste can not be in our vocabulary right now, and as [...]
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Categories: E-mail, PPC, Social

Businesswoman taking notes while sitting in office.

Crisis Recovery Checklist for Hotels

April 2, 2020 by Alyssa Fate

Preparing for a Coronavirus Comeback Navigating a pandemic can be difficult. However, you can rest assured knowing that there is a light at the end of the tunnel. We’ve put together a crisis recovery checklist to ensure you’re prepared to rebound quickly. Looking for additional resources on how hotels can manage through this crisis? Here […]

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Categories: Brand Reputation, E-mail, PPC, Social

Guest receiving messaging from hotel

Coronavirus: Examples of Hotel Messaging Done Right

March 25, 2020 by Jeremy Razook

Now more than ever, the messaging you send your guests is vital to your hotel’s future success. Your hotel’s messaging could invoke confidence and togetherness or cringe and turn off—you don’t want to be in the latter grouping. The following hotels and companies have the right idea for messaging and promoting to consumers during global [...]
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Categories: Brand Reputation, E-mail, Social, Website

Social Media Flowers

80 Social Media Post Ideas For Hotels

November 15, 2019 by Britni Mullins

Are you running out of steam when it comes to filling out your hotel’s social media content calendar? Don’t fret – we’ve got you covered with this list of 75 unique social media post ideals for hotels.

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Categories: Social Tags: facebook, hotel marketing, instagram, social media, twitter

Hotel Reception

How can Hotels Promote Sales During the Off-Season?

October 8, 2019 by Jeremy Razook

Filling occupancy during the off-season remains one of the hotelier’s biggest challenges and can require a lot of creativity for your digital marketing strategy. Hoteliers should be using every platform, including email, social, paid search, and website content, to promote sales during the off-season. As challenging as it may sound, there are several tactics that […]

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Categories: E-mail, PPC, SEO, Social

Social Media Marketing For Your Hotel

Why Social Media is Important to Your Hotel Marketing

September 20, 2019 by Britni Mullins

I have two questions regarding your hotel’s social media: Are you taking advantage of these FREE marketing resources? Are you aware of what you’re leaving on the table if you’re not using social media? If your answer is no to both questions – or yes to the first and no to the second – we […]

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Categories: Social

Disaster Planning - Fuel Blog

The 6 P’s Of Hotel Disaster Planning

September 23, 2018 by Pete DiMaio

You may have heard about the 6 P’s of being prepared, “Proper Planning Prevents Piss Poor Performance.” From a hoteliers perspective the 6 P’s mean creating a plan how your organization will react in times of a trouble.In a disaster you will not have time to think creatively and properly address the situation.  You must create a comprehensive plan before disaster strikes. In this article we take a marketing look at how hotels and resorts can plan to effectively communicate with customers and help guests before, during, and after a disaster.

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Categories: Latest News, Social, Website

Top Hotel Marketing Blogs 2017

Top Hotel Marketing Blogs Of 2017

December 27, 2017 by Meisha Bochicchio

Another year, another 12 months packed with hotel marketing news and events. Stay up to date by checking our top hotel marketing blogs for 2017!

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Categories: Analytics, Latest News, OTAs, PPC, SEO, Social

Hotelier's Guide to Social Media

How To Get More Hotel Guests Using The Facebook Pixel

August 29, 2017 by Meisha Bochicchio

The Facebook Pixel is a great way for hotels to reach a warm audience. Learn more about the Facebook Pixel, how to create a pixel, & how to create custom audiences.

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Categories: Latest News, PPC, Social

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