Social

Timeline For Targeting Specific Markets During Recovery

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There seems to be some debate on when hotels should resume their normal marketing efforts. Rather than guessing, we've reviewed collective data from our consumer sentiment studies, as well as online reservation data to provide a general timeline on when hotels should get back in the game and what markets they should be targeting. Nearby [...]
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A How-To Guide For Targeting Drive Markets

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How-To Guide For Targeting Drive Markets In a post-crisis world, many anticipate that the majority of your hotel's business will com via drive markets. There will likely still be some apprehension to fly, but people will be in serious need of a getaway after a long quarantine period. Reaching your drive market with appropriate messaging [...]
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6 Ways to Use Social Media in Your Hotel’s Recovery

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Leveraging your social media channels now will go a long way in making sure your hotel is in a position for success post-crisis. Whether you're an independent hotel, a luxury resort, or a boutique property, these tips and strategies should help and motivate you in your hotel's recovery process. Here are six ways to use [...]
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Crisis Recovery Checklist for Hotels

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Preparing for a Coronavirus Comeback Navigating a pandemic can be difficult. However, you can rest assured knowing that there is a light at the end of the tunnel. We’ve put together a crisis recovery checklist to ensure you’re prepared to rebound quickly. Looking for additional resources on how hotels can manage through this crisis? Here […]

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How can Hotels Promote Sales During the Off-Season?

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Filling occupancy during the off-season remains one of the hotelier’s biggest challenges and can require a lot of creativity for your digital marketing strategy. Hoteliers should be using every platform, including email, social, paid search, and website content, to promote sales during the off-season. As challenging as it may sound, there are several tactics that […]

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Why Social Media is Important to Your Hotel Marketing

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I have two questions regarding your hotel’s social media: Are you taking advantage of these FREE marketing resources? Are you aware of what you’re leaving on the table if you’re not using social media? If your answer is no to both questions – or yes to the first and no to the second – we […]

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The 6 P’s Of Hotel Disaster Planning

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You may have heard about the 6 P’s of being prepared, “Proper Planning Prevents Piss Poor Performance.” From a hoteliers perspective the 6 P’s mean creating a plan how your organization will react in times of a trouble.In a disaster you will not have time to think creatively and properly address the situation.  You must create a comprehensive plan before disaster strikes. In this article we take a marketing look at how hotels and resorts can plan to effectively communicate with customers and help guests before, during, and after a disaster.

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