Hotels that want to be competitive and responsible must embrace sustainable hotel practices. But going green doesn’t mean compromising guest experience or operational efficiency. In fact, with the right hotel software, you can achieve both. Smart technology can transform hotel operations while reducing environmental impact. It also helps you avoid greenwashing—saying that your hotel is […]
How to Respond to a Negative Hotel Guest Review
Online reviews have an enormous impact on potential guests’ booking decisions. Negative hotel guest reviews significantly impact a property’s reputation and the likelihood a guest will book, or a happy guest will return. According to one study by Brightlocal, 94% of consumers said they avoid businesses with negative reviews. And keeping your overall score high […]
4 Ways to Earn More Direct Hotel Bookings
Direct hotel bookings are reservations that a guest makes directly with a property. A direct booking is made with the hotel itself, rather than via a third-party such as an online travel agent, meta-search site, a managed travel service, or similar. The term ‘direct bookings’ typically refers to stays that are still booked online, usually […]
How to use hotel SMS marketing to increase positive reviews and prevent negative ones
There are many ways to manage and improve your hotel’s online reputation. The abundance of third-party review sites means that staying on top of it all can be like playing a game of whack-a-mole. The most effective way to encourage positive reviews and prevent negative ones is by providing great hospitality in the first place. […]
Hotel Email Marketing Tactics For Post-Crisis Recovery
With a recovery period fast approaching, now is the time for hotels to prepare their post-crisis email marketing tactics. Email is a highly effective, budget-friendly marketing tactic that all hotels should be taking advantage of, especially during a time of crisis and recovery. Let your data drive your post-crisis email marketing efforts. Hopefully, you’ve done [...]